Given the varied levels of technology available to the masses across the world, there are immense opportunities to bridge, or even leapfrog the gaps. As a community of designers and thinkers, we are privileged to live in a time that allows us to create new products and services that can have a truly positive social and economic impact in the local societies. Our experiences have taught us that it takes an honest, immersive and intimate understanding of human behavior to identity insights that eventually lead to innovative solutions. When conducting research in emerging markets, we aim to break down barriers to have a richer dialogue with potential users. We often choose non-traditional methodologies to help us identify outlier trends in each sub-culture, helping us gain newer perspectives and tell better stories. Our research plans are guidelines, not scripts. During fieldwork, we continually adapt and seek insights from unexpected places, and plan our research with this improvisation in mind.

1. Naked Insights Kajal Vatsa / @kaj186
May 2012

2. We run over a 100 programs every year...
DESIGN RESEARCH
frogs have conducted research on
6 continents, in 41 countries and
164 cities, towns and villages.
2

3. Inspiration comes from every day life...

4. ... and everyday people

5. Our research programs always result in unexpected insights - and great fun!

6. frogLagos: Pop Up Studio 2011

7. frogSG: Pop Up Studio 2012

8. Hiring a local crew gives us access to the sub cultures of a city

9. Project X, Nigeria

10. Project M

11. Movirtu

12. Folk Art/ India

13. The booklet

14. The extraordinary in the everyday

15. Take and give

16. Get close.... then keep a distance

17. Unobtrusive observations

18. Respect traditions

19. Beautiful Limitations

20. Headspace

21. Be the user, not the designer

22. Return of Control

23. A privilege, an opportunity to change...

24. © 2012 frog. All rights reserved.