Web 2.0 and beyond


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First in a series of presentations given to BCM staff about interactive and direct marketing. This presentation is a general overview of Web 2.0 and what it might be like to surf the net in the imminent and distant future.

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Web 2.0 and beyond

  1. 1. Web 2.0 & beyond – What the future holds for the WWW 14 November 2008
  2. 2. Welcome <ul><li>Where are we now? </li></ul><ul><li>What’s that all about then? </li></ul><ul><li>Where are we going? </li></ul>
  3. 3. Where are we now?
  4. 4. <ul><li>Web 1.0 = Web as information source </li></ul><ul><li>Web 2.0 = Participation and conversation </li></ul><ul><li>Web 3.0 = ? </li></ul>What does it mean?
  5. 5. But remember… <ul><li>“ I think Web 2.0 is of course a piece of jargon, nobody even knows what it means” </li></ul><ul><li>- Sir Tim Berners-Lee </li></ul>Sir Tim Berners-Lee Invented the World Wide Web, 1990
  6. 6. Web 2.0 characteristics <ul><li>Rich user experience </li></ul><ul><li>User participation </li></ul><ul><li>Scalability </li></ul><ul><li>Openness </li></ul><ul><li>Freedom </li></ul><ul><li>Collective intelligence </li></ul>
  7. 7. What’s that all about then?
  8. 8. Where are we going?
  9. 9. Ubiquitous connectivity <ul><li>Broadband + mobile = awesome </li></ul>
  10. 10. A history lesson <ul><li>100 years ago </li></ul><ul><li>Today </li></ul>
  11. 11. History repeating <ul><li>Today </li></ul><ul><li>Tomorrow </li></ul>
  12. 12. Computing in the cloud <ul><li>IT-related capabilities are provided “as a service”, allowing us to access technology-enabled services via the internet (&quot;the cloud”) without knowledge of, expertise with, or control over the technology infrastructure that supports them </li></ul><ul><ul><li>Information = permanently stored on servers </li></ul></ul><ul><ul><li>= temporarily on desktops, entertainment centers, table computers, notebooks, wall computers, handhelds, sensors, monitors </li></ul></ul>
  13. 13. A portable identity <ul><li>Wouldn’t it be nice if… </li></ul><ul><li>… all had the same login? </li></ul><ul><li>… and profile information? </li></ul><ul><li>… and reputation? </li></ul>
  14. 14. OpenID
  15. 15. A more clever web… …that nerds like to call ‘the semantic web’
  16. 16. What does it mean for us? <ul><li>Now: Contextual placement </li></ul><ul><li>Next: Semantic advertising </li></ul>
  17. 17. An intelligent web <ul><li>Natural language processing </li></ul><ul><li>Machine learning and machine reasoning </li></ul><ul><li>Autonomous agents </li></ul>
  18. 18. The Singularity - 2045 <ul><li>$1000 buys a computer a billion times more intelligent than every human combined. Average household computers are vastly smarter than even highly intelligent, unenhanced humans. </li></ul><ul><li>The Singularity occurs as artificial intelligences surpass human beings as the smartest and most capable life forms on the Earth. </li></ul><ul><li>Technological development is taken over by the machines, who can think, act and communicate so quickly that normal humans cannot even comprehend what is going on. The machines enter into a &quot;runaway reaction&quot; of self-improvement cycles, with each new generation of AI appearing faster and faster. </li></ul><ul><li>The Singularity is an extremely disruptive, world-altering event that forever changes the course of human history. </li></ul>Ray Kurzweil Inventor and Futurist Has an uncanny ability to accurately predict future events (correctly predicted explosive growth of internet in 1990)
  19. 19. This is where it starts to get weird… <ul><li>The physical bottom limit to how small computers can be shrunk is reached. From this moment onwards, computers can only be made more powerful if they are made larger in size. </li></ul><ul><li>Because of this, AI computers convert more and more of the Earth's matter into material capable of supporting more AI computers, until the whole Earth is one, gigantic computer. </li></ul><ul><li>At this point, the only possible way to increase the intelligence of the machines any farther is to begin converting all of the matter in the universe into similar massive computers. AI computers radiate out into space in all directions from the Earth, breaking down whole planets, moons and meteoroids and reassembling them into giant computers. This, in effect, &quot;wakes up&quot; the universe as all the inanimate &quot;dumb&quot; matter (rocks, dust, gases, etc.) is converted into structured matter capable of supporting (synthetic) life. </li></ul><ul><li>Machines might have the ability to make planet-sized computers by 2099, which underscores how enormously technology will advance after the Singularity. </li></ul>
  20. 20. Pop quiz <ul><li>Who invented the World Wide Web? </li></ul><ul><li>What two words define Web 2.0? </li></ul><ul><li>What year has Kurzweil predicted the Singularity to occur? </li></ul><ul><li>Will the Earth be one giant computer by the time I am 119? </li></ul>
  21. 21. In summary <ul><li>Web 2.0 = Participation & conversation </li></ul><ul><li>Web 3.0 = </li></ul><ul><ul><li>Ubiquitous connectivity </li></ul></ul><ul><ul><li>Semantics </li></ul></ul><ul><ul><li>Portable identity </li></ul></ul><ul><ul><li>Cloud computing </li></ul></ul><ul><ul><li>Intelligence </li></ul></ul>