Beyond the Handset, Ecomm 2009

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  • nicely done!
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  • Great foresight, well done!
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Beyond the Handset, Ecomm 2009

  1. Beyond the Handset Mark Rolston Chief Creative O cer © 2007 frog design. Confidential & Proprietary.
  2. “Technology is dominated by those who manage what they do not understand” Murphy
  3. © 2007 frog design. Confidential & Proprietary. 3
  4. “I’m your main connection to the switchboard of the soul...the Santa Claus of the subconscious” Strange Days © 2007 frog design. Confidential & Proprietary. 4
  5. The first phenomenon: . Something has happened to the handset
  6. IxDA 2009
  7. This has become a window © 2007 frog design. Confidential & Proprietary. 7
  8. The physical object is losing it’s functional identity MEX: Personalization © 2007 frog design. Confidential & Proprietary.
  9. it can be anything Open Systems you want it to be Invite Innovation MEX: Personalization © 2007 frog design. Confidential & Proprietary.
  10. The second phenomenon: people are frequently managing two lives © 2007 frog design. Confidential & Proprietary. 10
  11. First Life © 2007 frog design. Confidential & Proprietary. 11
  12. Second Life © 2007 frog design. Confidential & Proprietary. 12
  13. inevitably our first and second lives are becoming en-tangled © 2007 frog design. Confidential & Proprietary. 13
  14. © 2007 frog design. Confidential & Proprietary. 14
  15. The third phenomenon: computing, in particular the human interface, is undergoing a radical change © 2007 frog design. Confidential & Proprietary. 15
  16. Touch was the important first step It bridges the physical and virtual © 2007 frog design. Confidential & Proprietary. 16
  17. the Wii introduced 3d control © 2007 frog design. Confidential & Proprietary. 17
  18. technologies still in the lab are teaching the computer to better interact with and in our world © 2007 frog design. Confidential & Proprietary. 18
  19. © 2007 frog design. Confidential & Proprietary. 19
  20. Microsoft’s Project Natal © 2007 frog design. Confidential & Proprietary. 20
  21. Microsoft’s Project Natal © 2007 frog design. Confidential & Proprietary. 21
  22. There are also trivial examples © 2007 frog design. Confidential & Proprietary. 22
  23. IxDA 2009
  24. © 2007 frog design. Confidential & Proprietary. 24
  25. http://www.gravitytrap.com/sniff © 2007 frog design. Confidential & Proprietary. 25
  26. some even create questions about what is real http://www.marcotempest.com © 2007 frog design. Confidential & Proprietary. 26
  27. Pranav Mistry, 6th Sense, MIT, 2009
  28. © 2007 frog design. Confidential & Proprietary. 28
  29. It’s a self reinforcing loop: real becomes virtual becomes real... University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik © 2007 frog design. Confidential & Proprietary. 29
  30. all of this points to a dramatic shift in the way computing fits into our lives
  31. the problem with computing is that it requires computers © 2007 frog design. Confidential & Proprietary. 31
  32. computing was relegated to special places © 2007 frog design. Confidential & Proprietary. 32
  33. computing still requires we go into it’s world © 2007 frog design. Confidential & Proprietary. 33
  34. but it is starting to become part of our world 34
  35. would it be a stretch to say this shift is as big as the internet itself? © 2007 frog design. Confidential & Proprietary. 35
  36. Ubiquitous Computing? Augmented Reality? Computing in Context © 2007 frog design. Confidential & Proprietary. 36
  37. this is the growing world of computing that is about our world - people, places, things. and accessible within our world.
  38. Contemplate your own discomfort 38
  39. Ralph Bremenkamp | www.frogdesign.com
  40. “Borgs” outside the MIT, circa 1995
  41. a weird question:
  42. would you give away an eye to have it replaced with a camera?
  43. Rob Spence | www.eyborgblog.com
  44. Rob Spence | www.eyborgblog.com
  45. the body becomes a node
  46. Airstrip OB Remote Monitoring Application mass-market examples are here already
  47. Google Latitude | www.google.com/latitude
  48. Nintendo Wii | www.wii.com
  49. frog design, e-monitors, 2009
  50. Dexcom | www.dexcom.com www.sixuntilme.com beclever.wordpress.com
  51. “ So what happens when the device that records your medical status is also the device you use to update your social connections?” Lee Maguire, 2009
  52. your heartbeat becomes a conversation
  53. one last consideration, one last reference, and one last (weird) question
  54. frogdesign Dattoo. 2005 That thing absorbing and beaming bits won’t be a device you’ll be wearing. It will be you.
  55. “I can see through satellites now” Warren Ellis & Adi Granov, Iron Man, 2008
  56. we know how that feels, right?
  57. how quickly is augmented reality leading us to feel the need for an augmented body to fully take advantage of it?
  58. in other words...
  59. Would you give an eye to see through satellites?
  60. mark.rolston@frogdesign.com www.frogdesign.com

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