1. © 2007 frog design. Confidential & Proprietary.
Mark Rolston
Chief Creative Officer
Beyond the Handset

2. “Technology is dominated by
those who manage what they
do not understand”
Murphy

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“I’m your main connection to the
switchboard of the soul...the
Santa Claus of the subconscious”
Strange Days
4

5. The first phenomenon:
.
Something has happened to the handset

6. IxDA 2009

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This has become a window
7

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MEX: Personalization
The physical object is
losing it’s functional
identity

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MEX: Personalization
Open Systems
Invite Innovation
it can be anything
you want it to be

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The second phenomenon:
people are frequently managing two lives

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First Life

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Second Life

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inevitably our first and second lives
are becoming en-tangled

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The third phenomenon:
computing, in particular the human interface,
is undergoing a radical change

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Touch was the important first step
16
It bridges the physical and virtual

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the Wii introduced 3d control
17

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technologies still in the lab are
teaching the computer to better
interact with and in our world

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Microsoft’s Project Natal
20

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Microsoft’s Project Natal
21

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There are also trivial examples

23. IxDA 2009

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http://www.gravitytrap.com/sniff

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some even create questions about what is real
http://www.marcotempest.com

27. Pranav Mistry, 6th Sense, MIT, 2009

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It’s a self reinforcing loop:
real becomes virtual becomes real...
University of Washington Laboratory virtual reconstruction of The Old City of Dubrovnik

30. all of this points to a dramatic shift in
the way computing fits into our lives

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the problem with computing
is that it requires computers

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computing was relegated to special places

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computing still requires we go into it’s world

34. 34
but it is starting to become part of our world

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would it be a stretch to say this
shift is as big as the internet itself?
35

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Ubiquitous Computing?
Augmented Reality?
Computing in Context

37. this is the growing world of computing that is
about our world - people, places, things.
and accessible within our world.

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Contemplate your own discomfort

39. Ralph Bremenkamp | www.frogdesign.com

40. “Borgs” outside the MIT, circa 1995

41. a weird question:

42. would you give away an eye
to have it replaced with a camera?

43. Rob Spence | www.eyborgblog.com

44. Rob Spence | www.eyborgblog.com

45. the body becomes a node

46. mass-market examples are here already
Airstrip OB Remote Monitoring Application

47. Google Latitude | www.google.com/latitude

48. Nintendo Wii | www.wii.com

49. frog design, e-monitors, 2009

50. beclever.wordpress.com
www.sixuntilme.com
Dexcom | www.dexcom.com

51. So what happens when
the device that records
your medical status
is also the device
you use to update
your social connections?”
Lee Maguire, 2009
“

52. your heartbeat becomes
a conversation

53. one last consideration,
one last reference,
and one last (weird) question

54. frogdesign Dattoo. 2005
That thing absorbing and beaming bits
won’t be a device you’ll be wearing.
It will be you.

55. “I can see through satellites now”
Warren Ellis & Adi Granov, Iron Man, 2008

56. we know how that feels, right?

58. how quickly is augmented reality
leading us to feel the need
for an augmented body
to fully take advantage of it?

59. in other words...

60. Would you give an eye
to see through satellites?

61. mark.rolston@frogdesign.com
www.frogdesign.com