5/20/14
UNDERSTANDING HUMAN
MOTIVATION IN THE AGE OF
CONNECTED MACHINES
!
MICHAEL DELGAUDIO
@DelGaudio_Tweet
#HumanIOT
DON’T DESIGN OBJECTS,
PREDICT EMOTIONS
3
“More technology, sensors,
code, and developers will make
a product better.”
4
A BIG MYTH
5
HUMANS ARE WEIRD, EMOTIONAL,
UNPREDICTABLE, BUT ULTIMATELY
THE CONSUMERS OF YOUR PRODUCT
THE REALITY
TIME
EXPERIENCE STRATEGY
6
RELATIONSHIPS
FREEDOM
7
8
WEB BAND SIGNAGE MOBILE
9
IMMEDIATE CONVENIENCE,
AGGREGATE BENEFIT,
AND LATENT VALUE
10
Body copy. Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor incididunt ut labore
et dolore ...
IMMEDIATE CONVENIENCE
Mobile automated Payment.
A SIMPLE EXAMPLE, E-Z PASS
AGGREGATE BENEFITS
Ambient, anonymous sensors p...
“The introduction of E-ZPass reduced
prematurity and low birth weight among
mothers within 2km of a toll plaza by 10.8%
an...
CONNECTED PRODUCTS
REQUIRE A NEW WAY OF THINKING
14
Data
Wisdom
Easy
Hard
Opportunity.
Information
Knowledge
Immediate Agg...
THE INFORMATION
BEHAVIOR LIFECYCLE
15
16
Information
Behavior
Lifecycle
MICHIO KAKU’S SPACE-
TIME CONSCIOUSNESS
17
Level Species Paramater Brain Structure
0 Plant Temperature, sunshine None
I Re...
18
AVIATION
30B
19
1% FOR GE CUSTOMERS
OVER 15 YEARS MEANS
1% fuel
savings
POWER GEN
66B
1% fuel
savings
HEATH CARE
63B
1% Re...
20
FUTURE USE EFFECTED
BY INTELLIGENCE
22
UX IS CRITICAL
RESEARCH METHODOLOGY
23
Stakeholder
Alignment
INTENT
Identify success
criteria, risks, and focus
areas
!
!
ACTIVITIES
Alig...
DASHBOARD AND WORKFLOW MODELING
PARTICIPATORY SCREEN
DESIGN AND WORKFLOW
MODELING
USER GENERATED DASHBOARD
“We shouldn't h...
Understanding the context of use is critical when approaching
Industrial Internet problems. The domain can often be obscur...
26
— JAMES ROBINSON
@JALROBINSON
“With the Internet of Things,
simple is powerful. Complicated
isn’t good.
A SYSTEMATIC APPROACH
FOR SMARTER ENERGY DISTRIBUTION
27
USER EXPERIENCE STRATEGY
28
01 MAGNIFY
AWARENESS
& SAFETY
02 STANDARDIZE
DATA PRESENTATION
& VISUALIZATION
03 SIMPLIFY
ALA...
A NEW INTERACTION PARADIGM
29
EXISTING NEW
Modular organization requires multiple
filters and table configurations to acce...
OK BUT, WHAT DOES THAT LOOK LIKE?
30
DASHBOARD
• High Level Views
• Modular Layout
• Communication Hub
DIAGRAM
• Direct Ob...
MULTIPLE WINDOWS USED TO
ACCOMPLISH ONE COMMON TASK
31
32
DASHBOARD
33
UNIFIED, CUSTOMER CENTRIC
PRODUCT OFFERING
DASHBOARD, NETWORK SCHEMATIC, WORK PAGE
ENVIRONMENTAL SETUP SIMULATING
MULTI-SCREEN ENVIRONMENT
34
35
We aim to create products that are easier
to use and connecting emotionally with
users, to helping them manage physical...
THINGS YOU
CAN DO
RIGHT NOW
!
36
IDENTIFY MEANINGFUL OPPORTUNITIES
37
Data
Wisdom
Immediate Aggregate Latent
Easy
Hard
The opportunity is here.
Information...
MAKE CONNECTIVITY WORK
HARDER FOR YOUR CUSTOMERS
38
Information
Behavior
Lifecycle
As the locations where we use connected
products continues to diversify, the need
to understand context becomes amplified....
40
UX IS CRITICAL
41
COMPANIES NEED UX NOW MORE THAN
EVER BECAUSE UNDERSTANDING THE
HUMAN AT THE CENTER OF THE
EQUATION IS THE HARDEST PART.
!
@DELGAUDIO_TWEET
!
@FROGDESIGN
!
MICHAEL.DELGAUDIO@FROGDESIGN.COM
!
#HumanIOT
42
THANKS!
Understanding human motivation_in_the_age_of_connected_machines
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Understanding human motivation_in_the_age_of_connected_machines

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Solving large-scale, Industrial Internet problems has the potential of creating huge cost savings, new products, and market opportunities. However, beyond the technical challenges, understanding human motivations and values underpinned by the Internet of Things is difficult.

As data collection and connectivity grow exponentially, the interface to remote storage, analytics and connected systems become an inflection point through which potential value is delivered to end users and equipment operators thus, increasing the importance and value of how we interact with connected hardware.

Examples are shown of how the Industrial Internet of Things can unlock value propositions such as increased productivity, better analysis, and business intelligence by better understanding human motivation.

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Understanding human motivation_in_the_age_of_connected_machines

  1. 5/20/14 UNDERSTANDING HUMAN MOTIVATION IN THE AGE OF CONNECTED MACHINES ! MICHAEL DELGAUDIO @DelGaudio_Tweet #HumanIOT
  2. DON’T DESIGN OBJECTS, PREDICT EMOTIONS 3
  3. “More technology, sensors, code, and developers will make a product better.” 4 A BIG MYTH
  4. 5 HUMANS ARE WEIRD, EMOTIONAL, UNPREDICTABLE, BUT ULTIMATELY THE CONSUMERS OF YOUR PRODUCT THE REALITY
  5. TIME EXPERIENCE STRATEGY 6 RELATIONSHIPS FREEDOM
  6. 7
  7. 8
  8. WEB BAND SIGNAGE MOBILE 9
  9. IMMEDIATE CONVENIENCE, AGGREGATE BENEFIT, AND LATENT VALUE 10
  10. Body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore. CONNECTED INFRASTRUCTURE IN EVERYDAY LIFE 11
  11. IMMEDIATE CONVENIENCE Mobile automated Payment. A SIMPLE EXAMPLE, E-Z PASS AGGREGATE BENEFITS Ambient, anonymous sensors portray detailed traffic conditions. 12
  12. “The introduction of E-ZPass reduced prematurity and low birth weight among mothers within 2km of a toll plaza by 10.8% and 11.8% respectively relative to mothers 2-10km from a toll plaza.” ! Traffic Congestion and Infant Death, Janet Currie and Reed Walker LATENT VALUE 13 LATENT, LONGTERM BENEFITS SUCH AS HEALTH AND ENVIRONMENTAL TAKE TIME TO RECOGNIZE
  13. CONNECTED PRODUCTS REQUIRE A NEW WAY OF THINKING 14 Data Wisdom Easy Hard Opportunity. Information Knowledge Immediate Aggregate Latent
  14. THE INFORMATION BEHAVIOR LIFECYCLE 15
  15. 16 Information Behavior Lifecycle
  16. MICHIO KAKU’S SPACE- TIME CONSCIOUSNESS 17 Level Species Paramater Brain Structure 0 Plant Temperature, sunshine None I Reptile Space Brain Stem II Mamal Social Relations Limbic III Human Time, esp. Future Prefrontal Cortex * Michio Kaku, The Future of The Mind
  17. 18
  18. AVIATION 30B 19 1% FOR GE CUSTOMERS OVER 15 YEARS MEANS 1% fuel savings POWER GEN 66B 1% fuel savings HEATH CARE 63B 1% Reduction in efficiency RAIL: FREIGHT 27B 1% Reduction in efficiency
  19. 20
  20. FUTURE USE EFFECTED BY INTELLIGENCE
  21. 22 UX IS CRITICAL
  22. RESEARCH METHODOLOGY 23 Stakeholder Alignment INTENT Identify success criteria, risks, and focus areas ! ! ACTIVITIES Alignment Workshop Stakeholder Interviews ! ! PARTICIPANTS 10+ Attendees 9 Stakeholders Product Demos INTENT Understand key product features & capabilities ! ! ACTIVITIES Review of key flows and functionality of products ! PRODUCTS 3 Products Contextual Observation INTENT Understand user’s workspace and gain empirical data around behaviors ! ACTIVITIES Participants are observed in their workspace ! PARTICIPANTS 38 End Users Participatory Design INTENT Gain understanding of key needs using design stimuli ! ! ACTIVITIES Participants create personalized concept dashboard ! PARTICIPANTS 26 Screens Day in the Life INTENT Understand the user daily activities and technology touch 
 points ! ACTIVITIES Guided discussion of a typical daily activities ! ! PARTICIPANTS 22 End Users
  23. DASHBOARD AND WORKFLOW MODELING PARTICIPATORY SCREEN DESIGN AND WORKFLOW MODELING USER GENERATED DASHBOARD “We shouldn't have to go through a drop down that is 20 options long when our utility company only cares about 3 or 4 options. I want one button to get there. I don't want to go through multiple selections to do a task.” 24
  24. Understanding the context of use is critical when approaching Industrial Internet problems. The domain can often be obscure, complicated and foreign to designers. Additional constraints and opportunities are revealed by observing and asking questing in- context. CONTEXTUAL INQUIRY, UNDERSTANDING ENVIRONMENTAL CONTEXT 25
  25. 26 — JAMES ROBINSON @JALROBINSON “With the Internet of Things, simple is powerful. Complicated isn’t good.
  26. A SYSTEMATIC APPROACH FOR SMARTER ENERGY DISTRIBUTION 27
  27. USER EXPERIENCE STRATEGY 28 01 MAGNIFY AWARENESS & SAFETY 02 STANDARDIZE DATA PRESENTATION & VISUALIZATION 03 SIMPLIFY ALARM MANAGEMENT 04 STREAMLINE WORKFLOW & KNOWLEDGE SHARING
  28. A NEW INTERACTION PARADIGM 29 EXISTING NEW Modular organization requires multiple filters and table configurations to access relevant information, resulting in inefficient work flows across multiple screens. Integrated Dashboard allows users to access pre-designed work pages, creating a seamless user experience.
  29. OK BUT, WHAT DOES THAT LOOK LIKE? 30 DASHBOARD • High Level Views • Modular Layout • Communication Hub DIAGRAM • Direct Object Manipulation • Magnified Views • Situational Awareness DATA TABLES • Data Set Organization • Filtered Views • In-Line Detail Expansion FORMS • Synchronized Reports • Form Field Assistants WORK PAGES • Workflow Templates • Visualized Job Tracking • Drag and Drop Interaction
  30. MULTIPLE WINDOWS USED TO ACCOMPLISH ONE COMMON TASK 31
  31. 32 DASHBOARD
  32. 33 UNIFIED, CUSTOMER CENTRIC PRODUCT OFFERING DASHBOARD, NETWORK SCHEMATIC, WORK PAGE
  33. ENVIRONMENTAL SETUP SIMULATING MULTI-SCREEN ENVIRONMENT 34
  34. 35 We aim to create products that are easier to use and connecting emotionally with users, to helping them manage physical infrastructure, and to simulate potential futures, making it more human.
  35. THINGS YOU CAN DO RIGHT NOW ! 36
  36. IDENTIFY MEANINGFUL OPPORTUNITIES 37 Data Wisdom Immediate Aggregate Latent Easy Hard The opportunity is here. Information Knowledge
  37. MAKE CONNECTIVITY WORK HARDER FOR YOUR CUSTOMERS 38 Information Behavior Lifecycle
  38. As the locations where we use connected products continues to diversify, the need to understand context becomes amplified. Clues are revealed by being with a user, seeing their environmental surroundings and constraints. CONTEXT IS KEY 39
  39. 40 UX IS CRITICAL
  40. 41 COMPANIES NEED UX NOW MORE THAN EVER BECAUSE UNDERSTANDING THE HUMAN AT THE CENTER OF THE EQUATION IS THE HARDEST PART.
  41. ! @DELGAUDIO_TWEET ! @FROGDESIGN ! MICHAEL.DELGAUDIO@FROGDESIGN.COM ! #HumanIOT 42 THANKS!

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