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Twenty Plus

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Invented by GoKart Labs at the 2016 GoKart 600.

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Twenty Plus

  1. 1. TWENTY
 PLUS
  2. 2. H O W M I G H T W E ?
  3. 3. H O W M I G H T W E ? H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?
  4. 4. H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ? H O W M I G H T W E ?
  5. 5. H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ? H O W M I G H T W E ? O F T H E M O S T S K I L L E D A N D TA L E N T E D W O R K F O R C E A L I V E .
  6. 6. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
  7. 7. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E W H E R E E V E RY O N E Y O U H I R E H A S 
 T W E N T Y P L U S Y E A R S O F E X P E R I E N C E
  8. 8. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
  9. 9. T H E P R O B L E M 
 “I’m not ready to retire. I want to stay active, share my years expertise, make a little money, and I want to do it on my own terms.”
  10. 10. T H E P R O B L E M “I’m buying my first house, and want a few upgrades. I wish I had somebody to help me through this whole process, it’s confusing.”
  11. 11. T H E R E A L P R O B L E M Fully funded retirement from the American workforce is growing less and less attainable (shrinking benefits, aversion to long-term savings). 
 
 Even seniors who can afford to retire aren't immune to the 
 social downsides of non-employment (isolation, depression).
  12. 12. C U R R E N T S O L U T I O N S D O N ’ T C U T I T Services like Craigslist and TaskRabbit are helping to drive the gig economy for all ages & trades, but they undervalue (or at least fail to elevate) the real, tangible expertise that comes with decades of experience.
  13. 13. THE WORLD’S MOST EXPERIENCED WORKFORCE MAKING EXPERIENCE MATTER IN THE MODERN GIG ECONOMY
  14. 14. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E L A U N C H R E A L P R O D U C T
  15. 15. T H E F U T U R E H O B B Y I S T T E A M S D I G I TA L I N T E R A C T I O N
  16. 16. A H U G E M A R K E T 5 5 M 
 R E T I R E A N N U A L LY 7 0 % 
 P L A N T O W O R K 
 I N R E T I R E M E N T . 2 5 % 
 A S S U M P T I O N
  17. 17. A H U G E M A R K E T 5 5 M 
 R E T I R E A N N U A L LY 7 0 % 
 P L A N T O W O R K 
 I N R E T I R E M E N T . 2 5 % A S S U M P T I O N 9 6 , 2 5 0P R O V I D E R S
  18. 18. A H U G E O P P O RT U N I T Y 1 0 H R SP E R M O N T H 5 %S E RV I C E F E E $ 3 0P E R H O U R
  19. 19. A H U G E O P P O RT U N I T Y 1 0 H R SP E R M O N T H $ 3 0P E R H O U R $ 1 7 M
  20. 20. OF U.S. ADULTS HAVE PARTICIPATED 22% OF U.S. ADULTS HAVE PROVIDED GOODS OR SERVICES (45M people) 44% A H U G E G I G E C O N O M Y $2.7T PROJECTED GLOBAL SPEND VIA ONLINE TALENT PLATFORMS BY 2025
  21. 21. B U S I N E S S M O D E L 5 % 
 T R A N S A C T I O N F E E $ 5 0 
 A N N U A L 
 M E M B E R S H I P MEMBERSHIP FEE EARNED BACK DURING THE FIRST 10HRS OF SERVICE PROVIDED
  22. 22. Senior Community Service Employment Program Task Rabbit 25% Retiree Workforce UBER 25% of Drivers over 55 C O M P E T I T I O N
  23. 23. M A R K E T I N G S T R AT E G Y TwentyPlus is focusing its marketing strategy on the supplier market. The goal is to reach pre-retirees who are looking to transition out of full-time work. TA R G E T M A R K E T
  24. 24. M A R K E T I N G S T R AT E G Y Target: 96,000 Providers Opportunity: $17 million
 Channels: Community Events Social Media WOM FA C E B O O K 
 A D S C H I L D R E N O F TA R G E T A U D I E N C E L O C A L G O V E R N M E N T 
 A L I G N M E N T R E T I R E M E N T C O M M U N I T Y “ T R A I N I N G D AY ” E N G A G E 
 C O M M U N I T Y L E A D E R S U R B A N M A R K E T S T W E N T Y C L U B F LY E R S
  25. 25. W E ’ V E P R O V E N 
 S O M E T H I N G S
  26. 26. I N M A R K E T R E S U LT S
  27. 27. T W O C O N V E R S I O N S !
  28. 28. O U R F I R S T C U S TO M E R !
  29. 29. AN AMAZING TEAM

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