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Stories and Experience (TEDx Newcastle)

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Your product probably spends most of its existence in the memory of your customers. In Stories and Experience I run through what we can do to help ensure that the experiences we design become stories after the fact.

Published in: Design, Entertainment & Humor
  • Great presentation on presentations - thanks for several guideline gems.
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Stories and Experience (TEDx Newcastle)

  1. 1. Stories & Experience Mike Stenhouse donotremove.co.uk
  2. 2. imdb.com/title/tt0167404/
  3. 3. “Nebraska” by Bruce Springsteen
  4. 4. apple.com
  5. 5. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 What matters is the memory of the events. Don Norman Interactions: 2009 jnd.org/dn.mss/memory_is_more_important_than_actuality.html
  6. 6. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 The negative emotions associated with the bad parts fade away more quickly than the cognitive evaluation. Don Norman Interactions: 2009 jnd.org/dn.mss/memory_is_more_important_than_actuality.html
  7. 7. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 The content of story memories depends on whether and how they are told to others. Schank & Abelson Knowledge & Memory: The Real Story books.google.com/books?id=mR2B-FdDzDoC
  8. 8. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 So...
  9. 9. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Envious, stubborn, critical, impulsive, industrious & intelligent. Soloman Asch, 1946
  10. 10. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Intelligent, industrious, impulsive, critical, stubborn, envious. Soloman Asch, 1946
  11. 11. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Start strong...
  12. 12. flickr.com/photos/chrismar/3814037373
  13. 13. flickr.com/photos/willemvanbergen/3832290633
  14. 14. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 The economics profession went astray because economists, as a group, mistook beauty, clad in impressive- looking mathematics, for truth. Paul Krugman 2008 Nobel Memorial Prize in Economics nytimes.com/2009/09/06/magazine/06Economic-t.html
  15. 15. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Process selection will affect the quality of the finished part and therefore the perceived value. Rob Thompson Manufacturing Process for Design Professionals Thames & Hudson, 2007
  16. 16. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Make the right first impression...
  17. 17. flickr.com/photos/12392252@N03/3363334224
  18. 18. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 The more Themail confirmed their expectations—that is, their mental model of what their relationships were like—the more they enjoyed using the tool. Viégas, Golder & Donath IBM Research, HP Laboratories, MIT Media Lab alumni.media.mit.edu/~fviegas/projects/themail/study/index.htm
  19. 19. monocle.com
  20. 20. myspace.com/bellesauvage
  21. 21. en.wikipedia.org/wiki/Grigori_Rasputin
  22. 22. gmail.com
  23. 23. underconsideration.com/speakup/archives/004262.html
  24. 24. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Account executive: So, who'd you vote for? Creative director: Obama, he's got cool logos. overheardinnewyork.com/archives/015249.html
  25. 25. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Disappear...
  26. 26. flickr.com/photos/maynard/2590224447
  27. 27. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 [Users] look elsewhere, to the visual clues and a well-designed flow, to ensure they have the delightful experience we’re hoping for. Jared Spool Brainsparks icanhaz.com/greatexpectations
  28. 28. bbc.co.uk
  29. 29. flickr.com
  30. 30. flickr.com/photos/blueandwhitehoops/2294861912
  31. 31. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Speak TO the person at the other end of the line—not TO the telephone—then you’re more apt to be pleasant and understanding. berglondon.com/blog/2006/01/16/ready-at-hand-and-present-at-hand
  32. 32. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 [Testimonials] should be about how great these users are as a result of using the product. Kathy Sierra Web2.0 Expo Berlin, 2007 climbtothestars.org/archives/2007/11/05/kathy-sierra-creating-passionate-users-web20expo-berlin/
  33. 33. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Have a twist...
  34. 34. Sofitel, Sharm el-Sheikh
  35. 35. sinatrarb.com
  36. 36. dopplr.com
  37. 37. bbc.co.uk/iplayer
  38. 38. delicious-monster.com
  39. 39. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 And be remarkable...
  40. 40. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? Seth Godin The Guardian, 2007 guardian.co.uk/money/2007/jan/06/careers.work5#article_continue
  41. 41. trampolinesystems.com
  42. 42. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 What matters is the memory of the events. Don Norman Interactions: 2009 jnd.org/dn.mss/memory_is_more_important_than_actuality.html
  43. 43. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Make the right first impression then disappear yet still be remarkable.
  44. 44. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Thank you!
  45. 45. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Blink by Malcolm Gladwell Influence by Robert B. Cialdini Irrationality by Stuart Sutherland Mind Hacks by Stafford & Webb Nudge by Thaler & Sunstein Predictably Irrational by Dan Ariely Quirkology by Richard Wiseman Sources of Power by Gary Klein Tricks of the Mind by Derren Brown Yes! by J. Goldstein, Steve J. Martin, Robert B. Cialdini
  46. 46. Stories & Experience Mike Stenhouse TEDx Newcastle 2009 Mike Stenhouse donotremove.co.uk frankenstory.com whatiminto.com trampolinesystems.com contentwithstyle.co.uk

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