Social Recruiting Summit

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Lessons Learned On The Front Lines Of Social Media

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  • I love social media! That is why I am producing a video series about it, but from a recruiting perspective. Can I get your opinion on my latest video? (Thanks in advance.)




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  • The presentation is good, I think the future of online recruiting involves a conversation. Right now blogs, twitter and facebook 'talk to' potential candidates, while in the future, the successful talent company will talk 'with' potential candidates. In the same way companies MUST engage with customers using social media, companies MUST engage future, past, and present employees with social media. Sort of a recruiting CRM. No technology out there does this effectively - most are applicant tracking systems - need to change the paradigm to CRM.
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Social Recruiting Summit

  1. 1. Social Recruiting:Lessons Learned On The Front Lines Of Social Media<br />
  2. 2. How We Recruited Andrew Parker<br />
  3. 3. How We Recruited Andrew Parker<br />
  4. 4. How We Recruited Eric Friedman<br />
  5. 5. How We Recruited Eric Friedman<br />
  6. 6. How Etsy Recruited Sara Hicks<br />
  7. 7. How Tumblr Recruited A Top Tech Ops Engineer<br />
  8. 8. Social Media Works<br />
  9. 9. @ceonyc tipped me off to this fact about five years ago<br />
  10. 10. LinkedIn Is The Internet’s Structured ResumeDatabase<br />
  11. 11. How I Do Reference Checking<br />
  12. 12. How I Source Talent<br />
  13. 13. But LinkedIn Isn’t The Only Game In Town<br />http://www.flickr.com/photos/jochenworld/3518412946/<br />
  14. 14. Twitter Is A Great Way To Get The Word Out<br />
  15. 15. Facebook Is A Great Way To Get The Word Out<br />
  16. 16. But What If You Don’t Have A Lot Of Followers On Twitter Or Fans On Facebook?<br />
  17. 17. Facebook Has A Great Self Serve Ad System<br />
  18. 18. Twitter Will Likely Have Something Similar In Time<br />
  19. 19. And Speaking Of Buying Traffic To Your Job Openings, There’s Indeed<br />
  20. 20. Indeed Is The Biggest Game Changer In Recruiting Right Now(I am biased)<br />
  21. 21. Some Tricks You May Not Know About<br />http://www.flickr.com/photos/john_fielding/580367272/<br />
  22. 22. Tracked.comIs LinkedIn Meets Twitter Meets Yahoo Finance<br />
  23. 23. Job Seekers Are Using Facebook To Target You<br />
  24. 24. MeetupsAround Specific Domains.Attend Them and Sponsor Them.<br />
  25. 25. Niche Tech Communities Like Hacker News and StackOverflow Are A Great Way To Find Engineers<br />
  26. 26. Open Source Projects Are Another Great Way To Find Engineers<br />
  27. 27. The Internet Is One Big Recruiting Machine<br />
  28. 28. And It Is Measurable<br />
  29. 29. There Is No Better Way To Reach Passive Job Seekers<br />
  30. 30. Blogs Create Big Pipelines<br />
  31. 31. Recruiting Is A “Blood Sport” It’s Best To Have The Best Weapons<br />
  32. 32. Don’t Forget About Your Company’s Website. Every Recruit Will Spend Time On It. Does It Have A Blog?<br />
  33. 33. A Puppy Can Teach An Old Dog New Tricks<br />
  34. 34. Pick Three Things You’ve Been Doing And Stop Doing Them And Replace Them With Three New Things<br />
  35. 35. Questions?<br />

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