Carmen Hudson, CEO of Tweetajob, gave a presentation on using Twitter to find a job. She outlined five steps to build an online presence, including completing your profile, building your network slowly, observing how others use Twitter, following relevant accounts and creating lists. Hudson explained how to use Twitter to increase visibility, showcase skills, learn about opportunities, research companies and connect with recruiters. She emphasized giving value to others, mixing personal and professional content, and developing relationships over time.

1. Using Social Media to Find a JobIt’ssaturdaymorning…I could be cleaning the garage!Presented by Carmen Hudson, CEO, TweetajobMay 15, 2010Tacoma Public Library

2. Five Steps to ConnectionWhere I work Where I liveWhat I like to do professionallyWhat I like to do for funWhat I am passionate about

5. Hope you had your coffee…Introduce yourself to someone you don’t know

6. Today’s AgendaHow Twitter can accelerate your job searchJobseekerKicking the tiresBoosting your careerA bit about TweetajobQ&A about this, or anything else

7. Why use Twitter?Increase your online visibilityShowcase your skills and knowledgeLearn about new opportunities firstKeep your skills currentResearch and prepareNetwork with influencersFind great job search advice

8. In other words…

10. Do the benefits outweigh your fears?Don’t know how to use the siteAfraid of reaching out to strangers onlinePrivacy and securityInformation overloadWaste of time

11. Top Sources of HireSource: 2009 CareerXRoads Source of Hire Study

12. What is Twitter?“A short burst of inconsequential information," and "chirps from birds.”-Jack Dorsey, Twitter creatorCommonly referred to as a social networking or microblogging site that enables users to send and read messages known as “Tweets”.“Tweets” are text-based posts of 140 characters that are delivered to an author’s set of subscribers known as “Followers”

13. Think of Yourself as a Radio DJ

14. Increase Your Online Visibility

15. Growth of Twitter106 million registered users55 Million Tweets every day180 Million Unique Visitors Each Month37% access Twitter via their mobile devicesMedian age of Twitter users: 31Compare with:Facebook: 26 years oldMyspace: 27 years oldLinkedIn: 40 years oldSource: Chirp Conference

16. The BasicsTweet

17. The BasicsRetweet

18. The Basics@

19. The BasicsDM(Direct Message)

20. The Basics#(hashtag)

21. The Basics#followfriday

22. The BasicsTweetup

23. The BasicsDon’t read about it, do it (it’s free)!

24. Good question.OK, so how do I tweet myself to a new job?

25. Getting Started ChecklistComplete your profile – 100%

26. Build your network (slowly at first)

27. Observe and learn

28. Follow and create relevant lists

29. Find job opportunities

30. Connect with recruiters

31. Follow companies

32. Update your status and participate in discussions

33. Develop relationshipsComplete your Profile

34. Build Your NetworkTwitter SearchWeFollowTwellowPeople Search#FollowFridayManual scan Many active users will follow you back within a day or so. Don’t worry about who follows you back.

35. Observe and Learn

36. Follow and Create Lists

37. Find Job Opportunities