To download today’s materials, please visit:                       www.manpower.us/materials                        Social...
General Information• Share the webinar• Ask a question• Votes (polling questions)• Rate (before you leave)To access today’...
Having Audio Problems?The audio for this event is streaming to your computerIf you can’t hear through your computer speake...
Tweet along: #mpwebinarFollow us on Twitter: @Manpower_USFind us on Facebook:facebook.com/manpowerUS Manpower
Earning HRCI Credit To receive 1 HRCI for this Webinar, participants must:   − Attend the Webinar for in it’s entirety (o...
6  Meet our Presenters:  Gail Houston  Intuit Right TalentRecognized on Fortune’s “100 Best PlacesTo Work” for 11 years in...
7Meet our Presenters:Mark TothChief Legal Officer
Official DisclaimerThe presentation you are about to witness should not be relied uponor construed as legal advice. For sp...
9Creating a Social Recruiting Strategy• Why Intuit created a social media recruiting strategy• Where Intuit started• What ...
Intuit’s SocialRecruiting Journeyand what you can learn from it.
Social Used to Mean In-Person Meetings…But conversations moved online and communities formedManpower
Recruiters Began to Join LinkedIn…And thought that candidates were lined up to be foundManpower
Because Candidates are Living in Social…                    Over 850          150 millionSo recruiters      million users ...
14POLLING QUESTION• Does your company use social media for recruiting?    A. Yes    B. NoManpower
15According to TweetMyJobs SurveyJan 2012:     • 57% of companies say social media improves       branding     • 48% of co...
16According to the 2011 JobVite Report– 33 Essential Recruiting Stats:     • 73% of applicants age 18-34 found their job  ...
With the move of candidates to Social…Intuit created a strategy to engage                                       Video     ...
Intuit Started with LinkedInCompany Page, Groups, Personal ProfilesManpower
Looked for New Ways to Engage on Facebook…Video Chats, Wall Discussions, Job Posts, Blogs                                 ...
Created @Intuitcareers on TwitterHave to do more than just post jobs.Manpower
Created Intuit Careers YouTube Channel• “Your website is  outstanding, and  your video that  directly speaks  to  hiring p...
As Intuit Looked for New Ways to Engage…Slideshare became Intuit’s 5th social channel –    www.slideshare.net/intuitcareer...
Created Social Media BootcampTrained recruiters on how to be effective social recruiters.Manpower
Social is only social if you have a conversation • Whether digitally   or in-person,   social   media is called   social b...
Intuit Stopped Shortening URLs…And discovered the power of the bit.ly bundle                                              ...
Social is only One Tool• Email              • LinkedIn• Meetup             • Twitter• Facebook           • Job Fair• Digg ...
Intuit Learned Which Numbers Really Mattered            Quantitative Measures           Qualitative MeasuresSocial Media S...
Intuit Added Google AnalyticsAs they engaged in conversations, social stats rose...http://emarketinguide.com/2011/03/googl...
By Encouraging Social Culture,Intuit Recognized #2 Most Social CompanyIn the presence of companies like:• New York Times (...
30POLLING QUESTION• What sites do you use most for recruiting?    A. Linkedin    B. Twitter    C. Facebook    D. YoutubeMa...
Exploring the Future…By talking to customers• How are they using social?• What do they want to talk about?• Who do they wa...
And Exploring New Sites…https://plus.google.com/u/0/114527969442901187111/about#114527969442901187111/aboutManpower
And using innovative toolsLike QR codes for enhanced candidate experience                Intuit QR Code CookiesManpower
Social Recruiting & the Law
35POLLING QUESTION• Have you been formally trained in how to use social  media for recruiting?    A. Yes    B. NoManpower
What Are Employers Really Doing?• 73% do no SM training• 58% say SM benefits > risks• 56% use SM to screen• 19% ban SM    ...
What Are Employers Really Using?• 95% LinkedIn              • 3% MySpace• 58% Facebook              • 1% Foursquare• 42% T...
What Are Employers Really Finding?35%: Bad Stuff                             18%: Good Stuff• 53% inappropriate photos/inf...
True or False?None of the laws thatapply in the real worldapply in the socialmedia universe andtherefore I cancompletely l...
Same Old Laws• Discrimination          • Negligent hiring• NLRA                    • Off-duty conduct• FCRA               ...
41Same Old Test             job-      job-           related   related                  job-                relatedManpower
42Companies with SM Legal IssuesManpower
43Stay Out of Court Basics• Know the law• Adopt a reasonable policy• Consistently enforce it• Consider SM agreements• Trai...
44Search Checklist• Be Consistent    – All candidates or certain categories    – Same phase of interview process• Designat...
45Search Checklist• Limit Scope    – Job-related, job-related, job-related    – Certain approved sites    – No protected c...
46Search Checklist• Document    – Consistent process    – Job-related reasons for not hiring    – Retention policyManpower
47POLLING QUESTION• Does your company have a formal social media policy?    A. Yes    B. No    C. I don’t knowManpower
building     social mediathe perfect      policy Manpower
4910 Essential Elements1.         Tie to Vision + Code + Handbook2.         Set clear + reasonable expectations3.         ...
5010 Essential Elements6.         Ban disparagement/harassment7.         Respect copyrights8.         Include NLRA disclai...
51SM Starter Kit• Blawg: manpowerblogs.com/toth• Latest legalishness• SM 101• SM best practices• Sample SM policiesManpower
QuestionsManpower
Did you watch this webinar as a recording?Please request your certificate atwww.manpower.us/requesthrci  Manpower
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Social Media Webinar

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Social Media Webinar

  1. 1. To download today’s materials, please visit: www.manpower.us/materials Social Media and the Talent Landscape: What HR Needs to Know About Social Media Tuesday, March 20, 2012Innovative Workforce Solutions
  2. 2. General Information• Share the webinar• Ask a question• Votes (polling questions)• Rate (before you leave)To access today’s materials, please visit:www.manpower.us/materials Manpower
  3. 3. Having Audio Problems?The audio for this event is streaming to your computerIf you can’t hear through your computer speakers:US Dial-in Number: 1 857 244 7575Passcode: 425 124 02# Manpower
  4. 4. Tweet along: #mpwebinarFollow us on Twitter: @Manpower_USFind us on Facebook:facebook.com/manpowerUS Manpower
  5. 5. Earning HRCI Credit To receive 1 HRCI for this Webinar, participants must: − Attend the Webinar for in it’s entirety (one person per computer)To access today’s materials, please visit:www.manpower.us/materials Manpower
  6. 6. 6 Meet our Presenters: Gail Houston Intuit Right TalentRecognized on Fortune’s “100 Best PlacesTo Work” for 11 years in a rowNamed #2 most social company byNetProspex
  7. 7. 7Meet our Presenters:Mark TothChief Legal Officer
  8. 8. Official DisclaimerThe presentation you are about to witness should not be relied uponor construed as legal advice. For specific information on recent legaldevelopments, particular factual situations or the effect of a particularlaw, the opinion of qualified legal counsel should be sought.Failure to stay awake for the remainder of this presentation couldresult in potentially long-lasting side-effects, including litigationheadaches, recurring nightmares, and/or severe gastrointestinaldiscomfort from having to spend too much time with lawyers.Please consult with your own Legal and/or HR departmentsbefore making any major changes.Manpower
  9. 9. 9Creating a Social Recruiting Strategy• Why Intuit created a social media recruiting strategy• Where Intuit started• What Intuit learned• Where Intuit is going• How to avoid the legal pitfalls of social recruitingManpower
  10. 10. Intuit’s SocialRecruiting Journeyand what you can learn from it.
  11. 11. Social Used to Mean In-Person Meetings…But conversations moved online and communities formedManpower
  12. 12. Recruiters Began to Join LinkedIn…And thought that candidates were lined up to be foundManpower
  13. 13. Because Candidates are Living in Social… Over 850 150 millionSo recruiters million users usersmust learn howto recruit usingsocial media. Over 360 million users 100 million active usersManpower
  14. 14. 14POLLING QUESTION• Does your company use social media for recruiting? A. Yes B. NoManpower
  15. 15. 15According to TweetMyJobs SurveyJan 2012: • 57% of companies say social media improves branding • 48% of companies say social results in more referrals • 46% of applicants spend 6 hours or more on social sites for job search purposesManpower
  16. 16. 16According to the 2011 JobVite Report– 33 Essential Recruiting Stats: • 73% of applicants age 18-34 found their job through social networks compared to 53% through a job board • 89% of US companies will use social media for recruiting • Facebook had 43% of referral hires compared to 41% from LinkedInManpower
  17. 17. With the move of candidates to Social…Intuit created a strategy to engage Video RSS & Photo Job Post Wall Tools for Email Posts creating the buzz Status Updates Share Events Polls & Career Site Quizzes Discussion Tools for Boards & creating the Podcast Groups conversation Live Blogs Chat Mobile DevicesManpower
  18. 18. Intuit Started with LinkedInCompany Page, Groups, Personal ProfilesManpower
  19. 19. Looked for New Ways to Engage on Facebook…Video Chats, Wall Discussions, Job Posts, Blogs Facebook Fans http://www.linqto.com/PlaybackRoom.aspx?roomname=intuitcareers&name=SingleExplicit_2010_09_16_13_33_30_244 Manpower
  20. 20. Created @Intuitcareers on TwitterHave to do more than just post jobs.Manpower
  21. 21. Created Intuit Careers YouTube Channel• “Your website is outstanding, and your video that directly speaks to hiring people who are customer- focused is a best practice” Former Disney Executivehttp://www.youtube.com/watch?v=_IWRdDN7NjUManpower
  22. 22. As Intuit Looked for New Ways to Engage…Slideshare became Intuit’s 5th social channel – www.slideshare.net/intuitcareers 72,598 total presentation views.Manpower
  23. 23. Created Social Media BootcampTrained recruiters on how to be effective social recruiters.Manpower
  24. 24. Social is only social if you have a conversation • Whether digitally or in-person, social media is called social because it works best when you have a conversation. Manpower
  25. 25. Intuit Stopped Shortening URLs…And discovered the power of the bit.ly bundle Bit.ly bundle views: 7,600https://bitly.com/bundles/intuitcareers/nManpower
  26. 26. Social is only One Tool• Email • LinkedIn• Meetup • Twitter• Facebook • Job Fair• Digg • In-personManpower
  27. 27. Intuit Learned Which Numbers Really Mattered Quantitative Measures Qualitative MeasuresSocial Media Sites BrandFollowers • Fans Views • Comments • MentionsMembers • Subscribers Retweets • User ExperienceResults Participation RatesApplications • Interviews Employees • BusinessesOffers • Hires All Candidates • The Right TalentInvestmentTime • Cost • Resources Manpower
  28. 28. Intuit Added Google AnalyticsAs they engaged in conversations, social stats rose...http://emarketinguide.com/2011/03/google-analytics-upcoming-layout-new-features-design/Manpower
  29. 29. By Encouraging Social Culture,Intuit Recognized #2 Most Social CompanyIn the presence of companies like:• New York Times (#1)• Adobe (#4)• Amazon (#6)• Google (#8)• Microsoft (#9)• Disney (#11)• Apple (#15 - tie)• eBay (#15 – tie)http://www.huffingtonpost.com/2011/07/27/the-most-social- companies_n_908763.html#s316219&title=15_tie_Manpower
  30. 30. 30POLLING QUESTION• What sites do you use most for recruiting? A. Linkedin B. Twitter C. Facebook D. YoutubeManpower
  31. 31. Exploring the Future…By talking to customers• How are they using social?• What do they want to talk about?• Who do they want to hear from?• What will prompt them to engage?Manpower
  32. 32. And Exploring New Sites…https://plus.google.com/u/0/114527969442901187111/about#114527969442901187111/aboutManpower
  33. 33. And using innovative toolsLike QR codes for enhanced candidate experience Intuit QR Code CookiesManpower
  34. 34. Social Recruiting & the Law
  35. 35. 35POLLING QUESTION• Have you been formally trained in how to use social media for recruiting? A. Yes B. NoManpower
  36. 36. What Are Employers Really Doing?• 73% do no SM training• 58% say SM benefits > risks• 56% use SM to screen• 19% ban SM Sources: SHRM, Clearswift, DLA Piper, CiscoManpower Tuesday, March 20, 2012
  37. 37. What Are Employers Really Using?• 95% LinkedIn • 3% MySpace• 58% Facebook • 1% Foursquare• 42% Twitter • 1% Second Life• 29% Professional Sites • 6% OtherManpower Source: SHRM
  38. 38. What Are Employers Really Finding?35%: Bad Stuff 18%: Good Stuff• 53% inappropriate photos/info • 50% good personality• 44% drugs/alcohol • 39% strong qualifications• 35% disparaging comments • 38% creative abilities• 29% bad communication skills • 35% good communication skills• 26% discriminatory comments • 19% valid references• 24% lies about qualifications • 15% awards/accoladesManpower Tuesday, March 20, 2012 Source: Mindflash
  39. 39. True or False?None of the laws thatapply in the real worldapply in the socialmedia universe andtherefore I cancompletely lose mymind and absolutelyanything goes.Manpower
  40. 40. Same Old Laws• Discrimination • Negligent hiring• NLRA • Off-duty conduct• FCRA • Arrest records• GINA • Everything elseManpower Source: SHRM
  41. 41. 41Same Old Test job- job- related related job- relatedManpower
  42. 42. 42Companies with SM Legal IssuesManpower
  43. 43. 43Stay Out of Court Basics• Know the law• Adopt a reasonable policy• Consistently enforce it• Consider SM agreements• Train searchers and managersManpower
  44. 44. 44Search Checklist• Be Consistent – All candidates or certain categories – Same phase of interview process• Designate Searchers – Limited # of employees or 3rd party – Not hiring managerManpower
  45. 45. 45Search Checklist• Limit Scope – Job-related, job-related, job-related – Certain approved sites – No protected class info• Disclose – Notify candidates – Include in applicationManpower
  46. 46. 46Search Checklist• Document – Consistent process – Job-related reasons for not hiring – Retention policyManpower
  47. 47. 47POLLING QUESTION• Does your company have a formal social media policy? A. Yes B. No C. I don’t knowManpower
  48. 48. building social mediathe perfect policy Manpower
  49. 49. 4910 Essential Elements1. Tie to Vision + Code + Handbook2. Set clear + reasonable expectations3. Define SM broooooooooadly4. Protect trade secrets5. Clarify who owns whatManpower
  50. 50. 5010 Essential Elements6. Ban disparagement/harassment7. Respect copyrights8. Include NLRA disclaimer9. Impose duty to report violations10. Enforce “up to and including discharge”Manpower
  51. 51. 51SM Starter Kit• Blawg: manpowerblogs.com/toth• Latest legalishness• SM 101• SM best practices• Sample SM policiesManpower
  52. 52. QuestionsManpower
  53. 53. Did you watch this webinar as a recording?Please request your certificate atwww.manpower.us/requesthrci Manpower

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