1.
5 Tips on Using Social Media
for Researching Donors
Marc A. Pitman, FundraisingCoach.com
Twitter: @marcapitman

2.
http://thenonprofitacademy.com/21waysebook

3.
Fundraising…a privilege

4.
Let's Get R.E.A.L.!
1. Research

5.
Let's Get R.E.A.L.!
1. Research
2. Engage

6.
Let's Get R.E.A.L.!
1. Research
2. Engage
3. Ask

7.
Let's Get R.E.A.L.!
1. Research
2. Engage
3. Ask
4. Love/Like/Live

8.
Researching – Your Files!
Start in your database
⬥How have the donors interacted with
your nonprofit
–Giving patterns
–Visit notes

9.
Researching – Your Files!
Start in your database
⬥How have the donors interacted with
your nonprofit
–Giving patterns
–Visit notes
⬥How are they interacting with emails
–What are they opening?
–What are they clicking on?

10.
Researching – Open Platforms
Move on to the open platforms
⬥Neither Google+ or Twitter require you
to be connected to the person
–How do they describe their work?
–What are they posting about?

11.
Researching – Open Platforms
Move on to the open platforms
⬥Neither Google+ or Twitter require you
to be connected to the person
–How do they describe their work?
–What are they posting about?

12.
Researching – Open Platforms
Move on to the open platforms
⬥Neither Google+ or Twitter require you
to be connected to the person
–How do they describe their work?
–What are they posting about?

13.
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?

14.
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?

15.
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?

16.
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?

17.
Researching – Other Platforms
Move on to the other platforms
⬥Both Facebook and LinkedIn restrict
information you can see. Again, ask:
–How do they describe their work?
–What are they posting about?

18.
Remember the point
. file:///.file/id=6571367.72539721

19.
⬥Has to be a person
The donor is the HERO

20.
#8: Set Realistic Development Goals

21.
Additional Resources
Weekly coaching emails
FundraisingKick.com
100DonorsProgram.com
DonorRetentionJazz.com
MovieMondaysVideos.com
TheNonprofitAcademy.com

22.
johnhaydon.com
Five Tips For Using Social Media to Research Donors
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing
and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
About John