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Ask Measure Learn

Making sense of your data doesn't require mountains of data; it requires a systematic approach that leads to actionable insights. But how to get there? This keynote (given at "Predictive Analytics and Business Insights") shows how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Using this system can help you learn to: * Focus on business-related questions * Find measures that have high causation, a low error rate and a low cost * Create actionable insights by starting with predictions, benchmarks or recommendations

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Lutz Finger

Ask Measure Learn

Last update: March 3, 2014
The philosophy of the day is

data-ism.
—DAVID BROOKS (@NYTDAVIDBROOKS)
Who
• 
• 
• 
• 

am I

Lutz Finger
Director Data Analytics at LinkedIn
Author of Ask Measure Learn
Co-Founder Fisheye Analytics
(sold to WPP)

@LutzFinger
LutzFinger.com
linkedin.com/in/lutzfinger

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