2013 NHRMA Presentation

1. Carmen Hudson
Principal Consultant
Recruiting Toolbox, Inc.
Copyright 2013 Recruiting Toolbox, Inc.www.RecruitingToolbox.com
The Pope is
on Twitter
other trends that impact
recruiting strategy

2. Current: Consultant, Trainer,
Entrepreneur
Past: Recruiter, recruiting leader
at Capital One, Amazon.com,
Microsoft, Starbucks and Yahoo
ABOUT @PEOPLESHARK
RECRUITING IS
AN OBSESSION
FOR ME.*
* Which means that I may have spent a significant portion of my career hating
on HR. But I didn’t mean it. I love you guys.

3. THIS HAPPENED.
• The Vatican called
Twitter
• Hashtag #AskPontiFEX
• 7 languages, including
Arabic
• “No one will be putting
tweets in the pope’s
mouth”

4. THEN THIS HAPPENED.
•3 Million followers
•Tweets about 3x/week
•Also on Instagram!
•He takes a selfie!

5. WHAT DOES THIS HAVE TO DO
WITH RECRUITING STRATEGY?
THE VATICAN IS
ON TO
SOMETHING
The shift in population
demographics means that
we have to do things
differently.

6. TRENDS THAT WILL SHAPE
STRATEGY IN THE NEXT 5 YEARS
Demographics
Robots vs.
Workers
Openness,
transparency
collaboration
Leapfrogging
Leadership
Globalizationa
and Mobility
Talent
Shortages
Wealth Gap
Privacy and
Communication
The culture of
AWESOME

7. FOR THE FIRST TIME IN
HISTORY 4 GENERATIONS IN
THE WORKPLACE

8. IS YOUR WORKPLACE
SUSTAINABLE?

9. 63.3% OF U.S. EXECUTIVES WILL
BE ELIGIBLE TO RETIRE IN THE
NEXT 5 YEARS
From the time they were teenagers,
Millennials have come to expect
highly personalized, fast, instant
response. They have zero tolerance
for delays and expect to give and
receive feedback at all junctions.
Sure, they’re fast, but are they
prepared to lead?

10. BY 2030 2 BILLION JOBS WILL
SIMPLY DISAPPEAR
Factory workers. Lawyers.
Pharmacists. Drivers. Store Clerks.
Soldiers. Babysitters. Reporters.
Bank Tellers. Lifeguards.
Accountants Firefighters.
Optometrists. Garbage Men.
Librarians. Teachers.

11. AVERAGE AGE OF A FAST FOOD
WORKER IN THE YEAR 2000. IN
2011, THE AVERAGE AGE IS 29.5

12. 40% OF MILLENNIALS THINK
THAT BLOGGING ABOUT
WORKPLACE ISSUES IS
ACCEPTABLE. COMPARED TO
28% OF BOOMERS
• Do you ban social media?
Guess what? They have
smart phones
• Your company looks lame,
old-fashioned and mistrustful
• Top talent won’t stand for it
• You could be losing out

13. WHERE WILL YOUR WORKERS
WORK?
• Rising standards of living in Asia and
other regions = new customers for U.S.
companies
• 1999 to 2009 U.S. Multinational
companies eliminated 3 million
domestic jobs whilst adding 2.4 million
jobs abroad
• Will increasing wages reverse
outsourcing trend?
• Working from home, could mean
working from anywhere

14. MILLENIALS ARE MOBILE
• Nearly 60% have changed
jobs already
• 70% leave their first job
after college within 2
years
• Personal fulfillment more
important than
compensation

15. WHAT IF THIS GUY HAD
SNAPCHAT?
• Privacy concerns, free
speech, content ownership
– have you worked it out?
• Self-destructing
communication, data,
design, transportation
• 43% of 18-24 year-olds say
that texting is just as
meaningful as an actual
conversation with someone
over the phone (eMarketer
2010)

16. AN ESTIMATED 31% OF
EMPLOYERS WORLDWIDE FIND
IT DIFFICULT TO FILL POSITIONS
BECAUSE OF TALENT
SHORTAGES IN THEIR MARKETS
• Most educated generation, 63%
have a college degree
• Many are life-long learners,
entrepreneurial and have side
hustle
• Millennials want on-the-job
training and prefer to “learn by
doing”
• Talent gap attributed to tech skills

17. THE CULTURE OF AWESOME
MILLENNIALS
ARE SAD.
They have been told
they can do anything.
But turns out it’s hard.

18. MY GOAL:
NOT BORING, DIDN’T SUCK, INTERACTIVE,
MADE YOU THINK ABOUT YOUR CURRENT
AND FUTURE EMPLOYEES AND RECRUITS
What is the
demographic make -
up of your company?
Is your social media
policy outdated? Do
you need it?
What’s your EVP?
Are you green? Offer
training? WFH?
Feedback?
Are you tapped into
the global
workforce?
Are you optimizing
your data? Using it to
predict and
anticipate behavior?
The robots are
coming!
Do you understand
changing attitudes
toward work and
everything?
How responsive are
you? Is your
organization fast,
informal?

19. THANK
YOU!
Copyright 2013 Recruiting Toolbox, Inc.
Carmen Hudson
carmen@recruitingtoolbox.com
Let’s Connect!
linkedin.com/in/carmenhudson
@peopleshark
Visit www.recruitingtoolbox.com to learn more
Connect in Person? Upcoming Events
Recruiting Trends Conference (Las Vegas)
Tech Sourcing Lab (NYC, Silicon Valley)
Recruiting Leadership Lab (Bay Area)