Ad Age Keynote - First Draft


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this is a first draft of the keynote talk i am going to give on tuesday at the ad age digital conference. the numbers in here are not entirely vetted and there are bound to be some mistakes. comments appreciated as i refine and finish this.

Published in: Economy & Finance, Business

Ad Age Keynote - First Draft

  1. 1. Earning Your Media
  2. 2. Global Ad Spend
  3. 3. It’s All Up And To The Right
  4. 4. Global Stock Markets
  5. 5. You Can’t Defy Gravity For Long
  6. 6. It’s Time To Start Earning Your Media In Addition To Buying It
  7. 7. Paid vs Earned Media - David Armano
  8. 8. Story Time
  9. 9. KogiBBQ
  10. 10. The Jonas Brothers “ Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.”
  11. 11. Mandy Episode 1
  12. 12. Men With Cramps
  13. 13. Monk-E-Mail
  14. 14. A Typical Traditional Ad Campaign Need to vet these numbers. Totally made up right now.
  15. 15. A Typical Earned Media Campaign Need to vet these numbers. Totally made up right now.
  16. 16. So How Do VCs Work With Agencies?
  17. 17. Venture Capital Funds Startups
  18. 18. Agencies Advise Marketers, Develop Creative, Buy Media
  19. 19. How VCs Can Help
  20. 20. Fund New Kinds Of Agencies To Work With And Possibly Buy Need some more examples of new kinds of agencies. Not all of these are funded by Union Square Ventures
  21. 21. Fund New Kinds of Ad Networks To Buy Media From
  22. 22. Fund Earned Media Platforms To Run Earned Media Campaigns On
  23. 23. Five “Wild Ass Guesses”
  24. 24. Questions?