Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.
Top 5 Social Media Tactics Every School Should Implement
1. TOP 5 SOCIAL MEDIA TACTICS
EVERY SCHOOL SHOULD IMPLEMENT
What one social media question
T would you like answered today?
Let us know here:
http://bit.ly/schoolsOut
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2. YOUR HOST FOR TODAY
Frank Barry
Internet Strategy,Blackbaud
@franswaa
#BBSOCIAL
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3. SATE OF THE INDUSTRY:
NONPROFIT SOCIAL MEDIA
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4. FACEBOOK UP 30%
DOWNLOAD THE REPORT TODAY
TWITTER UP 81%
www.NonprofitSocialNetworkSurvey.com
9 OUT OF 10 NONPROFITS ARE ON FACEBOOK
Get the INFOGRAPHIC also … http://bit.ly/npsocial
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5. STAFFING? STAFFING ON THE RISE
75% of nonprofit organizations have ¼ or less of an FTE.
75% OF NONPROFITS ALLOCATE ½ FTE
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32. MONITOR THE
SOCIAL WEB
TURNING THE MEGAPHONE AROUND
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33. WHAT YOU SHOULD BE LISTENING FOR?
• Organization Name • Events
• Names of Key Staff • Keywords
• Program Names • Local Content
• Campaigns Names
THE TOOLS YOU SHOULD BE USING
• Search.twitter.com • BackTweets.com
• SocialMention.com • Google Alerts
• IceRocket.com • Social News Sites
• BoardReader.com
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42. 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING
1. Keep Your Posts Short
2. Post Photos, Videos and Quotes
3. Post Consistently
4. Ask for your Fans Opinions
5. Ask Questions (true/false, fill in the blank, yes/no,
6. Try Posting “Fill in the Blank” Posts
7. Give Fans Access to Exclusive Information
8. Reward your Fans with Deals and Perks
9. Be Timely
10.Localize your Posts if they are Relevant to a Specific
Audience
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No matter what you’re using social media for …You can focus in on 3 core platforms …
42% of the American population is on Facebook17 Million are on TwitterThere is no one-size-fits-all approach, but … if you are looking for simplicity/efficiency … Blog/website, facebook, twitter …Your Blog is your home base. It’s where you publish all your great content. Tell your story. Guide people when making appeals.Spend time building a strong community/network of supporters on Facebook (and Twitter).Use YouTube and Flicker for publish/share media that you share on your website and via social media.
No matter what you’re using social media for …You can simplify it down to 2 tools …
Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging
Access from anywhere in the world at any time you’d like
You can publish, comment and like all from this location
You can publish, respond, RT and interact all from this location- Follow lists- Monitor saved searches- Follow hashtags