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CRM is a huge investment by your organization. So why do many executives avoid taking an active role in its usage? Don't they want to be social? The answer is not so simple and sometimes may be the opposite of what you may expect. We will discuss some reasons for this problem and how to work around them. SugarCRM and social media are the first step in so many ways, but so few make good use of it. Encouraging management to embrace the social business aspects is key to helping your business go up against your competition...shouldn't your executives be in on this? Leave the session with a better understanding of how to work with your executives, recognize the attitudes that need to be adjusted and how to be a social business no matter what your executives think, say or do.