Continuing Trends - Mobile and Social Commerce

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As mobile and social media become more popular channels for shoppers, learn how to stay connected with your customers by using site search on your mobile site and linking with social media channels.

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  • If they can’t find it, they can’t buy it
  • Continuing Trends - Mobile and Social Commerce

    1. 1. Continuing TrendsMobile and Social Commerce Steve Groenier March 2012
    2. 2. Key Takeaways• Why Social Media and Mobile Are Important forRetailers• How to Get More Value from Your Social ContentThrough Site Search and By Connecting Content• How to Produce More User Generated Content• Leverage Like Buttons to Drive Traffic and ImproveConversions• How to Improve Your Mobile Customer Experience3/22/2012 2
    3. 3. Social Media Adoption • 845 Million Active Users • Average Facebook User Has 130 Friends • Average Facebook Visit Lasts 23 Minutes • 425 Million Access on Mobile Devices3/22/2012 3
    4. 4. Social Media AdoptionSOURCE:BLiNQ Media Infographic (Oct. 2011) 3/22/2012 4
    5. 5. Social Media Adoption • 127 Million Active Users • 54% of Twitter Users Use On Mobile Devices • 36% of Twitter Users Tweet At Least Once A Day3/22/2012 5
    6. 6. The Rise Of PinterestSOURCE: Experian Hitwise 3/22/2012 6
    7. 7. Why Focus On Social Media? 56% of U.S. consumers feel a stronger connection with and better served bycompanies when they can interact with them in a social media environment.SOURCE: Cone Inc Study 3/22/2012 7
    8. 8. Social Media Spending 19.5% 10.8% 7.4%3/22/2012 8
    9. 9. B2C Companies Spending More Social Media Spending in Next 5 Years 23% to 24% of Total BudgetSOURCE: 2012 CMO Survey Duke University’s Fuqua School of Business 3/22/2012 9
    10. 10. Creating a Mountain of Content3/22/2012 10
    11. 11. Customer Photos on Facebook3/22/2012 11
    12. 12. Great Blog Comments3/22/2012 12
    13. 13. YouTube Videos3/22/2012 13
    14. 14. The Challenge Content Silos3/22/2012 14
    15. 15. The Challenge Fresh Gets Focus3/22/2012 15
    16. 16. The Challenge Your Facebook Content 84% Not Seen 16% SeenSOURCE: Facebook Marketing Conference 2012 3/22/2012 16
    17. 17. The Challenge Land Of Lost Content3/22/2012 17
    18. 18. The Opportunity3/22/2012 18
    19. 19. Universal Search3/22/2012 19
    20. 20. Universal Search - Videos3/22/2012 20
    21. 21. Universal Search - Images3/22/2012 21
    22. 22. Universal Search - Blogs3/22/2012 22
    23. 23. Universal Search – Discussions3/22/2012 23
    24. 24. Universal Search - Social3/22/2012 24
    25. 25. Universal Search for Retailers3/22/2012 25
    26. 26. Connects Customers to Content3/22/2012 26
    27. 27. Social Content in Search3/22/2012 27
    28. 28. Video Content in Search3/22/2012 28
    29. 29. Search Links to Facebook Photo June 29, 2011 3/22/2012 29
    30. 30. Facebook Photo Links to Blog3/22/2012 30
    31. 31. Search Links to Tweets3/22/2012 31
    32. 32. Tweet Links to Blog January 20, 20103/22/2012 32
    33. 33. Site Search Amplifies Social3/22/2012 33
    34. 34. Ask Questions to Create Content 3/22/2012 34
    35. 35. Answers Appear in Search3/22/2012 35
    36. 36. Facebook Like Button 2.7 Billion Likes and Comments Per Day3/22/2012 36
    37. 37. Like Buttons in Search Results3/22/2012 37
    38. 38. Social Merchandising in Search Sort By Likes3/22/2012 38
    39. 39. Pin it Buttons in Search3/22/2012 39
    40. 40. Add Search to Facebook3/22/2012 40
    41. 41. Mobile • 1.2 billion – The number of active mobile broadband subscriptions worldwide in 2011. •85 – Percentage of handsets shipped globally in 2011 that included a web browser. •Holiday Sales from mobile were 3X last year. •Mobile drove 10-14% of all holiday web traffic.SOURCE: Royal.Pingdom.com Internet 2011 in Numbers 3/22/2012 41
    42. 42. Mobile Customer Frustrations 41% Frustrated #1 Inability to complete transactions #2 Search functionality #3 User InterfaceSOURCE: Tealeaf 3/22/2012 42
    43. 43. Search On iPhone Without Mobile Site3/22/2012 43
    44. 44. Search On iPhone With Mobile Site3/22/2012 44
    45. 45. Website Search = Mobile Search Website Search Mobile Search3/22/2012 45
    46. 46. Smart Phones VS Tablets 3.5 inch VS 9.7 inch3/22/2012 46
    47. 47. Smart Phones VS Tablets Smart Phones Tablets Find Store Location Find Store Hours Browse Products Research Products From Couch3/22/2012 47
    48. 48. Thank You!Steve Groeniersteve@attractonline.com@marketonline

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