Chances are you’re already on LinkedIn. How do we know this? Because the platform is home to over a third of the world’s professionals (and we know that you, our readers, are a professional bunch).
And it’s likely you already know that LinkedIn is a pretty great place to make connections with other businesses, and the people who work in them. In fact, that’s probably why you signed up in the first place.
But did you know that LinkedIn is possibly the pinnacle of platforms for certain aspects of B2B marketing?