LinkedIn for Real Estate - Pragmatic Learning LinkedIn Class - Gurgaon July'12

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LinkedIn Class for Real Estate Sales Professionals.

Pragmatic Learning conducted a LinkedIn Training Session for Real Estate Sales Professionals for Developers across India in Gurgaon on 27th July, 2012.

The session was attended by Real Estate Sales and Marketing professionals from leading Real Estate Developers like Sobha Developers, Bharti Realty, The Vatika Group, Pioneer Urban and India Homes.http://www.pragmaticlearning.in/

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LinkedIn for Real Estate - Pragmatic Learning LinkedIn Class - Gurgaon July'12

  1. 1. LinkedIn for Real Estate Sales Pro’s Rajagopalan, Pragmatic Learning +91 – 971 724 0021
  2. 2. Let the Games Begin !
  3. 3. What is LinkedIn ?Thank You www.commoncraft.com
  4. 4. The LinkedIn Business What is Inside ?
  5. 5. LinkedIn CommunityMembers ( in Million ) 77% members above age of 25 Average household income > $ 100K USD India Rest of World 15, 10% 135, 90%
  6. 6. LinkedIn – 15 Mn India Community 2.3% 4.4% 4.8% 5.2% 5.5%
  7. 7. How LinkedIn helps Sales Teams ? B2C High Value B2B Sales Transactions High Lead Cost
  8. 8. Let’s Get G o i n g …
  9. 9. The Bad News
  10. 10. Phd in LinkedIn or …
  11. 11. We need a Framework …
  12. 12. To achieve Objectives and GoalsExternal Internal• Grow Sales • Increase usage• Generate of Social “Quality Media Relevant” • A Platform for Leads the Company• Brand Building
  13. 13. How are we doing it Today ? Grow Sales Generate “Quality Let US DiscussRelevant” Leads Brand Building
  14. 14. How are we doing it? – Find & Engage
  15. 15. Presence – Get Found
  16. 16. We need a Framework …
  17. 17. The Framework Get Found Find & EngageLinkedIn ProductsProfile YesSearch Yes Subject LinkedInTimeline Yes Knowledge KnowledgeGroups Yes YesAnswers Yes YesCompany Pages YesConnections YesMore…
  18. 18. Making Connections
  19. 19. Let’s Connect Please Make Connections, NOWSource : Wikipedia
  20. 20. The Power of your Network is REAL…
  21. 21. The Degrees of Connections 3rd Degree 2nd Degree 1st Degree B AGuru C X Y
  22. 22. Making ConnectionsRequest Thank You
  23. 23. Request – Personalize it. It is YOU
  24. 24. Create an Outstanding LinkedIn Profile Get Found, Big Time
  25. 25. Source : Ranbir Kapoor 
  26. 26. Profile Please Create Profile, NOWSource : Wikipedia
  27. 27. 1
  28. 28. LinkedIn Profile Heat Map – by Ladders • 19% time on Photo
  29. 29. 1 2
  30. 30. 3 • Experience • Education • Recommendations • Personal Information • Add Sections • Projects • Publications4 • Awards5
  31. 31. Keyword it, for Google’s Sake
  32. 32. Last month, as you went about doing your work , people were looking for YOU Sobha International City – 880 They KEYWORDED Vatika NEXT – 2900 YOU Bharti Realty – 1600 Worldmark – 550 IndiaHomes – 2400 Pioneer Araya – 720
  33. 33. 86 7
  34. 34. Showcase your Real Estate Projects with SlideShare 9
  35. 35. LinkedIn Status Updates Who’s on your Expressway ?
  36. 36. Have you ever attended a Training like this before ? Liars !
  37. 37. © 2012 Pragmatic Learning Pvt. Ltd.
  38. 38. © 2012 Pragmatic Learning Pvt. Ltd.
  39. 39. © 2012 Pragmatic Learning Pvt. Ltd.
  40. 40. Status Update Please, NOWSource : Wikipedia
  41. 41. Are you with RSS ?• http://economictimes.indiatimes.com/rss.cms
  42. 42. LinkedIn TodayHandpicked News + Thought Leadership
  43. 43. LinkedIn AnswersNot exactly Relevant from a Sales Perspective
  44. 44. Not Recommended• Unless, you are a Property Advisors• Only one category called Personal Real Estate
  45. 45. LinkedIn Search Let’s Bring it On
  46. 46. How are we doing it Today ? Let US Discuss
  47. 47. Are you Using this?• Advanced Search• Alumni• Profile Views• LinkedIn Polls and Events• LinkedIn Groups• Signal• Organize Profiles of Prospects and Leads
  48. 48. LinkedIn Groups Activity Open Group Members-Only Group Only on Joining Group Moderator Approval, Moderator Not Always Necessary Approval Participating in Any LinkedIn Member Members-Only (Joining Group Not Necessary) Group Discussions Posting Group Member Members-Only Discussions (Joining Group Necessary) Share on YES NO Facebook, Twitter + Search Engines
  49. 49. Search Please search for your Prospects, NOWSource : Wikipedia
  50. 50. LinkedIn Company Page Are You taking Advantage ?
  51. 51. Integrated Approach MustLinkedIn Company Page Existing LinkedIn Assets ApproachExisting Web Presence Key Company Leaders
  52. 52. Persona Power – Use It | Recommendations Target Your Prospects
  53. 53. Get ProductiveDo More in Less Time
  54. 54. Productivity Tools• Outlook Social Connector + Lotus• Sharing Bookmarklet• Mobile – iPhone (Card Munch), iPad Android
  55. 55. inmaps.linkedinlabs.com
  56. 56. PrivacyIt is in Your Hands
  57. 57. Real Estate – Case Studies & Analysis US and India
  58. 58. “Real Estate” Keyword Analysis {US} Source: HubSpot, 2011Inbound Marketing is helping in Education, Lead Generation,Customer Engagement and Service
  59. 59. Indian Real Estate Developers Social MediaDeveloper Website Blog Facebook Twitter LinkedIn Useful Information Sales Related for Buyers InformationDLF No Yes No X X XUnitech No Yes No X Promoti Promotio ons nsTata Housing Yes Yes No OK Promoti X onsSobha No Yes No OK Promoti XDevelopers onsPrestige Yes Yes No OK X XConstructionsTVH No Yes No X No XX – presence but poorly maintained I Promotions – Used only for Promotions
  60. 60. Inference from Indian RE Developers• Real Estate Developers yet to warm up – Why? – Internal Corporate Distractions (DLF, Unitech) – Legacy Sales Teams and Active Broker Network – Customer : Not many Trustworthy Options ( An internal customer survey in 2011 by a Gurgaon Real Estate Developer found highest Customer confidence in DLF)
  61. 61. LinkedIn – A Daily Habit Recommended Work Plan
  62. 62. Sorry ! May look like a Prescription LinkedIn Profile & Status Updates = Making Connections = 10 Minutes 10 Minutes ( 1 Status Update & Rest Profile Enhancement) Min. Twice a Week – 30 Minutes Session Research = 10 Minutes ( Groups, Learning Center Skills) learn.linkedin.comAnother good idea would be to take up each LinkedIn feature in separate sessions. So, onesession for profile, other for connections and so on. LinkedIn Status Update is a regular MUST
  63. 63. Other Suggestions• Subscribe to our Newsletter at www.pragmaticlearning.in• Follow our LinkedIn Company Page at http://www.linkedin.com/company/pragmatic -learning• If on Twitter, follow us on @pragmaticlearn
  64. 64. www.pragmaticlearning.in raj@pragmaticlearning.in (+91) – 971 724 0021 TM © 2012 Pragmatic Learning Pvt. Ltd.

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