LinkedIn Class for Real Estate Sales Professionals. Pragmatic Learning conducted a LinkedIn Training Session for Real Estate Sales Professionals for Developers across India in Gurgaon on 27th July, 2012. The session was attended by Real Estate Sales and Marketing professionals from leading Real Estate Developers like Sobha Developers, Bharti Realty, The Vatika Group, Pioneer Urban and India Homes.http://www.pragmaticlearning.in/

1. LinkedIn for Real Estate Sales Pro’s
Rajagopalan, Pragmatic Learning
+91 – 971 724 0021

2. Let the Games Begin !

3. What is LinkedIn ?
Thank You www.commoncraft.com

4. The LinkedIn Business
What is Inside ?

5. LinkedIn Community
Members ( in Million ) 77% members above age of 25
Average household income > $ 100K USD
India Rest of World
15, 10%
135, 90%

6. LinkedIn – 15 Mn India Community
2.3%
4.4%
4.8%
5.2%
5.5%

7. How LinkedIn helps Sales Teams ?
B2C High Value
B2B Sales
Transactions
High Lead Cost

8. Let’s Get G o i n g …

9. The Bad News

10. Phd in LinkedIn or …

11. We need a Framework …

12. To achieve Objectives and Goals
External Internal
• Grow Sales • Increase usage
• Generate of Social
“Quality Media
Relevant” • A Platform for
Leads the Company
• Brand Building

13. How are we doing it Today ?
Grow Sales
Generate
“Quality Let US Discuss
Relevant” Leads
Brand Building

14. How are we doing it? – Find & Engage

15. Presence – Get Found

16. We need a Framework …

17. The Framework
Get Found Find & Engage
LinkedIn Products
Profile Yes
Search Yes
Subject LinkedIn
Timeline Yes
Knowledge Knowledge
Groups Yes Yes
Answers Yes Yes
Company Pages Yes
Connections Yes
More…

18. Making Connections

19. Let’s Connect
Please Make Connections, NOW
Source : Wikipedia

20. The Power of your Network is REAL…

21. The Degrees of Connections
3rd Degree
2nd Degree
1st Degree
B
A
Guru C
X Y

22. Making Connections
Request Thank You

23. Request – Personalize it. It is YOU

24. Create an Outstanding LinkedIn
Profile
Get Found, Big Time

26. Source : Ranbir Kapoor 

27. Profile
Please Create Profile, NOW
Source : Wikipedia

28. 1

29. LinkedIn Profile Heat Map – by Ladders
• 19% time on Photo

30. 1 2

31. 3
• Experience
• Education
• Recommendations
• Personal Information
• Add Sections
• Projects
• Publications
4 • Awards
5

32. Keyword it, for Google’s Sake

33. Last month, as you went about doing your work , people were looking for YOU
Sobha International City – 880
They
KEYWORDED
Vatika NEXT – 2900 YOU
Bharti Realty – 1600 Worldmark – 550
IndiaHomes – 2400 Pioneer Araya – 720

34. 8
6
7

35. Showcase your Real Estate Projects with SlideShare
9

36. LinkedIn Status Updates
Who’s on your Expressway ?

37. Have you ever attended a Training like this before ? Liars !

38. © 2012 Pragmatic Learning Pvt. Ltd.

39. © 2012 Pragmatic Learning Pvt. Ltd.

40. © 2012 Pragmatic Learning Pvt. Ltd.

41. Status Update
Please, NOW
Source : Wikipedia

42. Are you with RSS ?
• http://economictimes.indiatimes.com/rss.cms

43. LinkedIn Today
Handpicked News + Thought
Leadership

44. LinkedIn Answers
Not exactly Relevant from a Sales
Perspective

45. Not Recommended
• Unless, you are a Property Advisors
• Only one category called Personal Real Estate

46. LinkedIn Search
Let’s Bring it On

47. How are we doing it Today ?
Let US Discuss

48. Are you Using this?
• Advanced Search
• Alumni
• Profile Views
• LinkedIn Polls and Events
• LinkedIn Groups
• Signal
• Organize Profiles of Prospects and Leads

49. LinkedIn Groups
Activity Open Group Members-Only Group
Only on
Joining Group Moderator Approval,
Moderator
Not Always Necessary
Approval
Participating in Any LinkedIn Member Members-Only
(Joining Group Not Necessary)
Group Discussions
Posting Group Member Members-Only
Discussions (Joining Group Necessary)
Share on
YES NO
Facebook, Twitter
+ Search Engines

50. Search
Please search for your Prospects, NOW
Source : Wikipedia

51. LinkedIn Company Page
Are You taking Advantage ?

52. Integrated Approach Must
LinkedIn Company Page Existing LinkedIn Assets
Approach
Existing Web Presence Key Company Leaders

53. Persona Power – Use It |
Recommendations
Target Your Prospects

54. Get Productive
Do More in Less Time

55. Productivity Tools
• Outlook Social Connector + Lotus
• Sharing Bookmarklet
• Mobile – iPhone (Card Munch), iPad Android

56. inmaps.linkedinlabs.com

57. Privacy
It is in Your Hands

58. Real Estate – Case Studies & Analysis
US and India

59. “Real Estate” Keyword Analysis {US}
Source: HubSpot, 2011
Inbound Marketing is helping in Education, Lead Generation,
Customer Engagement and Service

60. Indian Real Estate Developers
Social Media
Developer Website Blog Facebook Twitter LinkedIn
Useful Information Sales Related
for Buyers Information
DLF No Yes No X X X
Unitech No Yes No X Promoti Promotio
ons ns
Tata Housing Yes Yes No OK Promoti X
ons
Sobha No Yes No OK Promoti X
Developers ons
Prestige Yes Yes No OK X X
Constructions
TVH No Yes No X No X
X – presence but poorly maintained I Promotions – Used only for Promotions

61. Inference from Indian RE Developers
• Real Estate Developers yet to warm up – Why?
– Internal Corporate Distractions (DLF, Unitech)
– Legacy Sales Teams and Active Broker Network
– Customer : Not many Trustworthy Options ( An
internal customer survey in 2011 by a Gurgaon Real Estate Developer
found highest Customer confidence in DLF)

62. LinkedIn – A Daily Habit
Recommended Work Plan

63. Sorry ! May look like a Prescription
LinkedIn Profile & Status Updates =
Making Connections = 10 Minutes
10 Minutes ( 1 Status Update & Rest Profile Enhancement)
Min. Twice a Week –
30 Minutes Session
Research = 10 Minutes ( Groups, Learning Center
Skills) learn.linkedin.com
Another good idea would be to take up each LinkedIn feature in separate sessions. So, one
session for profile, other for connections and so on. LinkedIn Status Update is a regular MUST

64. Other Suggestions
• Subscribe to our Newsletter at
www.pragmaticlearning.in
• Follow our LinkedIn Company Page at
http://www.linkedin.com/company/pragmatic
-learning
• If on Twitter, follow us on @pragmaticlearn

65. www.pragmaticlearning.in
raj@pragmaticlearning.in
(+91) – 971 724 0021
TM
© 2012 Pragmatic Learning Pvt. Ltd.