1. Btec Level 2 Creative Media Production
Evidence Appendix for the Core Units
Name: Beatrice Betsy
Unit Grading Criteria Evidence Found In Grade Overall
Unit 1:
research for
creative media
production
P1, M1, D1
Know about research methods and techniques
Unit 1: Research types grid M Merit
P2, M2, D2
Use research methods and techniques to investigate an
existing media product
Unit 18: Research into advertising types and techniques M Merit
Unit 5: 12 stages of film M
Unit 9: Men’s and Women’s magazine analysis M
Unit 9: Annie Leibowitz fact file n/a
P3, M3, D3
Use research methods and techniques to gather material for a
media production
Unit 18: Research on rival product P Merit
Unit 7: Research on HMV and favourite advert n/a
Unit 9: Magazine fact file M
P4, M4, D4
Be able to present results of research
Unit 18: Advertising Pitch M Merit
Unit 5: 12 stages of film M
Unit 7: Artist research and fact file n/a
Unit 9: Magazine fact file M
Unit 1 Overall Grade Merit
Unit 2: communication techniques for creative media production
P1, M1, D1, P2, M2, D2, P3, M3, D3, P4, M4, D4, P5, M5, D5
All covered in Unit18: Advertising Pitch
Unit 2 Overall Grade
M Merit
Unit 3: the
creative media
sector
P1, M1, D1
Know how the creative media sector is structured
Unit 5: 12 stages of film M Merit
Unit 3: Media sectors power-point M
P2, M2, D2
Know about job roles and conditions of employment in a
creative media industry
Unit 5: Job roles grid (film industry) M Merit
P3, M3, D3
Know how to gain employment in a creative media industry
Unit 5: Job fact file for the film industry M Merit
Unit 3 Overall Grade Merit
Unit 4: media
audiences and
products
P1, M1, D1
Know how a media industry identifies audiences for its
products
Unit 21: worksheet M Merit
Unit 5: BARB research M
P2, M2, D2
Understand how media products are constructed for specific
audiences
Unit 21: worksheet M Merit
Unit 18: Advertising Pitch M
Unit 5: Crime drama case study notes M
P3, M3, D3
Understand how audiences can respond to media products
Unit 21: worksheet M Merit
Unit 18: Evaluation and feedback P
Unit 5: Crime drama case study notes M
Unit 4 Overall Grade Merit