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  2. 2. Objective & Outcome  Objective-To identify the ways that the media use representation  Outcomes-To create a collage which shows what representation means.
  3. 3. In pairs, consider what these pictures reflect
  4. 4. Dictionary definition  The dictionary describes representation as:To represent something is to describe, or depict it, to call it up in the mind by description or portrayal.To represent also means to symbolise, stand for, be a substitute for- e.g.: The cross symbolises suffering and the crucifixion of Christ.
  5. 5. What is representation?  Representation is concerned with the way that people, ideas and events are presented to us.  This could be representation in magazines, adverts,TV programmes, films, music videos etc.  It may include representation of people, places, events.
  6. 6. The media  The media will represent people, places and situations.  For example, the characters in Eastenders are representing certain groups of people.  The media rely on the audience understanding these representations and accepting them as ‘real’.
  7. 7.  For some people, the media’s representation of something may be the only contact that person has with that group.  E.g.: representations of religion, teenagers and the Police.
  8. 8.  As media students, it is important for you to question:  Who is represented (age, gender, class, region, ethnicity, sexualit y). And:  Identify a lack of representation  Deconstruct how they are represented (using technical and cultural codes) to the audience.
  9. 9. Representation  Understanding the difference between what is real and what is represented is vital to our understanding of any media text.  IT IS NOT POSSIBLE FORTHE MEDIATO PRESENTTHEWORLD AS IT REALLY IS BECAUSETHE MEDIA CONSTRUCTS MEANINGS ABOUTTHEWORLDTHEY CHANGE OR MEDIATE WHAT IS REALLYTHERE.
  10. 10. Re-presentation  Things can be described as a re-presentation of things. So the media, re-present the world to the audience.The ideas are a re- presentation of the original  Event ------- Mediated-------re-presentation
  11. 11. Re-presentation  Describe from when you woke up this morning until when you arrived at school, to the person next to you.
  12. 12.  What you achieved was a re-presentation of events.You probably left out some details.  Watching the news is a re-presentation of events.The way in which the show has been edited and the points of the story they pick up, means that it is only possible to re- present it.
  13. 13. For analysis  Richard Dyer (1983) posed a few questions when analysing media representations in general. 1. What sense of the world is it making? 2. What does it imply? Is it typical of the world or deviant? 3. Who is it speaking to? For whom?To whom? 4. What does it represent to us and why? How do we respond to the representation?
  14. 14. Stereotypes  These are ideas that can be held by one social group about another.  They are often used in a negative or prejudicial sense.  They are frequently used to justify prejudicial behaviours e.g.: blondes are dumb, old people are miserable, teenagers are moody.
  15. 15. Representations of youth  How do you think youth is presented?Watch the following clip and consider if you feel it is a realistic representation of youth.  Waterloo Road
  16. 16. Eastenders  Watch the following classic clips of Eastenders.  What stereotypes do you think are used by the directors?  Consider the stereotypes used.  How is the audience able to recognise them?  What pleasure might the audience receive from these stereotypes?