VK gamer – who is he?

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All the time we have talked about our platform. Now it is time to find out who are behind this platform. Everything you always wanted to know about VK gamers* (*but were afraid to ask) will be presented during this keynote

Internet

Gaming platforms
10
20
30
40
June July August September October November
37,5
11,8
4,5

<18
18-24
25-34
35-44
>45
0 7,5 15 22,5 30
Audience

<18
18-24
25-34
35-44
>45
0 5 10 15 20
Audience

What do they do on mobile?
450 thousand iOS daily unique gamers
provide 125 000 jumps to App Store.
Every day

What do they do on mobile?
1 million Android daily unique gamers
provide 400 000 jumps to Google Play.
Every day

By the way..
.. mobile activity peak occurs between
10:30-13:30 & 18:00-22:30

Audience
<18
18-24
25-34
35-44
>45
0 4,5 9 13,5 18

What do they do on web?
9 million web daily unique gamers provide
1,2 million installs. Every day

What genres do they prefer?
Strategy

6,68 %
Board games

5,40 %
RPG

6,82 %
Ecomonic

5,94 %
Logic

17,54 %
Racing

7,92 %
Adventure

9,11 %
3D shooters

10,98 %
Simulators

12,19 %
Arcade

17,41 %

By the way..
.. web activity peak occurs between 15:00-21:30

Top-5 genres for man
3D shooters
Arcade
Logic
Simulators
Racing

Top-5 genres for woman
Logic
Arcade
Simulators
Adventure
Economic

In which genres do they pay more?
Strategy

9,52 %
RPG

6,57 %
Ecomonic

11,80 %
Logic

11,72 %
Racing

2,51 %
Adventure

17,00 %
3D shooters

8,62 %
Board games

2,84 %
Simulators

17,62 %
Arcade

11,81 %

By the way..
.. more than 200 games makes more than
5 000 votes. Every day

Popular & paying genres
Logic
Arcade
Simulators
3D shooters
Adventure
Racing
RPG
Strategy
Economic
Board games
Simulators
Adventure
Arcade
Economic
Logic
Strategy
3D shooters
RPG
Racing
Board games

Metrics
Retention
Second day: 23-30%
Seventh day: 15-20%
Thirtieth day: 10-13%

Average installs
10 000 — 20 000 per day
Metrics

Average number of transferred votes
50 000 – 80 000 per day
Metrics to aim for

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