JS ADWAYS MEDIA INC. 2016上半年東南亞行動遊戲市場白皮書

1. 0 62 1
!
JS ADWAYS MEDIA
?
2015
1 12
1,604 4 3
? App Annie 2014 7 2015
2 Google Play 90 iOS
75 Google Play
iOS

2. 0 62 1
( App Annie 2015)
2013 2015
3
RPG iOS & Google Play
14% RPG 22%
2013 0.8~1.2 2015
3~5 10

3. 0 62 1
( App Annie iOS 2016/03/28)
iOS Google Play
( App Annie Google Play 2016/03/28)

4. 0 62 1
?
App Annie
4 Android
3G LTE Android
( App Annie )

5. 0 62 1
( App Annie )
2015 Newzoo China’s & Southeast
Asia’s Mobile Games Market 5
30.2%
( Newzoo China’s & Southeast Asia’s Mobile Games Market)
? Niko Partner

6. 0 62 1
6
2019 4 PC
13 11
Newzoo
2015 16.8 34
8.32 2018 22
Newzoo
( Newzoo China’s & Southeast Asia’s Mobile Games Market)

7. 0 62 1
Newzoo 2015 Global Mobile Games Market Whitepaper 7
95%
Facebook Facebook 78% Twitter
Instagram
Estimated English Speakers
( Newzoo 2015 Global Mobile Games Market Whitepaper)
20
65%
35%

8. 0 62 1
( Newzoo China’s & Southeast Asia’s Mobile Games Market)
? Newzoo
66% 21~35
33% 74% 26%
&

9. 0 62 1
( Newzoo China’s & Southeast Asia’s Mobile Games Market)
?
35%
32%
31% 32%
( Newzoo China’s & Southeast Asia’s Mobile Games Market)

10. 0 62 1
21~35

11. 0 62 1
⋅
⋅
60%
⋅
⋅ 75%
14% 1%
⋅ 90%
⋅ 70%
⋅
⋅
6-9
⋅
⋅ 88%
⋅
⋅
⋅
⋅
⋅
3
⋅
2015 45.3% →
2020 63.6%
⋅
2015 31.5% →
2020 61.5%
⋅
50%
⋅ 2015
44.5%→2017
53.5%
⋅
54%
⋅ 2015
50%
⋅
23.25%
⋅ 2015
34%
⋅
25%
⋅
⋅ 2015
84%
⋅
87%
⋅ 2015
67%
⋅
35
79%
⋅
71%
29%
⋅
80%
⋅ Android

12. 0 62 1
⋅
47%
⋅
39%
⋅ APP
1. APP
2. APP
3. APP
⋅
1.Facebook
2.Google+
3.Twitter
⋅ APP
1.Facebook Messenger
2.Viber
3.Skype
⋅
58%
⋅
52%
⋅
Facebook
Instagram Twitter
⋅ APP
LINE
⋅
40%
⋅
32%
⋅
1.Facebook
2.Zing Me
3.Twitter
⋅
31%
⋅
26%
⋅
Facebook Twitter
⋅ APP
Whatsapp Wechat
⋅
67%
⋅
61%
⋅
1.Facebook
2.Twitter
3.Google+
⋅ APP
1.WhatsApp
2.Facebook Messenger
3.Wechat
⋅
59%
⋅
52%
⋅
1.Facebook
2.Google+
3.twitter
⋅ APP
1.WhatsApp
2.Facebook Messenger
3.Wechat
⋅
1,900
⋅
3.2
⋅ Newzoo 2017
4.9
213%
⋅
5,700
⋅ 2016
7,857
⋅
60%
⋅ 2.54
⋅ 2016
3
⋅
1100
⋅ 2.68
⋅
1.42
2017 2.42

13. 0 62 1
⋅
⋅
⋅
49%
⋅
. /
⋅
⋅
APP
⋅
⋅
⋅
⋅
/
/
⋅ ⋅ 16
~36
⋅
/
⋅ App Store
Google play
⋅
2015 6,200
→2017 1.07
⋅
2015
33.2%→2019
27.3%
⋅ 98%
APP
⋅
2015 4,400
⋅
Facebook
⋅
LINE
⋅
2015 4,500
⋅ FB
Google 70%
⋅
2015 1
⋅
2015 3,600
⋅
2015 700
⋅

14. 0 62 1
Google Play
TOP 5
(App Annie,
2015/03/01)
1. (COC)
2. (COK)
3. (S)
4. (Magic
Rush: Heroes)
5. (Art of
Sword - EN)
1. (MU)
2. LINE (LINE
Let's Get Rich)
3. (Seven
Knights)
4. (COK)
5. (Last
Empire-War Z)
1. (MU)
2. (COC)
3. (COK)
4.
(Summoners War)
5. (Thiên
Long Bát Bộ 3D)
1. (COC)
2. (COK)
3. (Seven
Knights)
4. LINE
(LINE Let's Get
Rich)
5. (Magic
Rush: Heroes)
1. (COC)
2.
(Summoners War)
3.
(Slotomania - Free
Casino Slots)
4. (COK)
5.
(FaFaFa - Real
Casino Slots)
1. (COC)
2. (COK)
3.
4.
(Slotomania - Free
Casino Slots)
5. (Last
Empire-War Z)
iTunes
TOP 5
(App Annie,
2015/03/01)
1. (COC)
2.
(Summoners War)
3. (COK)
4. Immortsl DreamX
5. PokerStars Poker –
Texas Holdem &
Omaha Free Poker
Games
1. (Seven
Knights)
2. (MU)
3. LINE
(LINE Let's Get
Rich)
4.
(Summoners War)
5. (LINE
Rangers)
1. (MU)
2. (Tiếu Ngạo
Giang Hồ 3D)
3. (COK)
4. (Mobile
Strike)
5. (Invasion:
Modern Empire)
1. LINE (LINE
Let's Get Rich)
2. (COC)
3. (COK)
4. (Seven
Knights)
5. War of Nations™ -
PVP Strategy MMO
1.
(Summoners War)
2. Game of War - Fire
Age
3. (COC)
4. (Mobile
Strike)
5. Starlight Legend -
MMORPG
1. (COC)
2.
(Slotomania - Free
Casino Slots)
3. Game of War - Fire
Age
4. (Dot Arena
5. -2016
3D ARPG
!
8

15. 0 62 1
PC
2015
。
80% 67%
】 10 7 50%
】 23.25%
3G
WIFI
PC

16. 0 62 1
( Digital landscape of Southeast Asia in Q4 2015)
?
Yeahmobi
? 80%
35
3G
9

17. 0 62 1
( )
App Annie (2015/03/01)
(COC) (COK)
(Thiên Long Bát Bộ 3D) (Tiếu Ngạo Giang Hồ 3D)
」

18. 0 62 1
Facebook
Facebook
Facebook
、
4.3 2.4
twitter Instagram Google+
APP Whatsapp Facebook
Messenger Wechat
( Digital landscape of Southeast Asia in Q4 2015)
Facebook
Facebook
Facebook IQ 10
( )

19. 0 62 1
Facebook
Facebook
( GIF )
( Facebook IQ Southeast Asians Emerge on Digital)
FB Facebook
16 56% FB
52% 55%
58%
FB

20. 0 62 1
( Facebook IQ Southeast Asians Emerge on Digital)
!
Facebook
Google play
APP Store FB TA
LINE Appdriver
( )

21. 0 62 1
Newzoo 11 、
2017 22
2014
( The Southeast Asian Games Market)
1.
2.
3. Facebook Twitter
Instagram
4. Viber Skype Facebook message
1.
2.

22. 0 62 1
/ ARPG
3. Facebook
FB
Instagram Twitter
4. LINE 60% LINE
LINE LINE
LINE
1. 「
」
2.
3. FB Zing Me Twitter
APP
4. WAP Android 「
WAP
1.
2.
88%
3. FB
Twitter
4.
Google Yahoo
78.3%

23. 0 62 1
1. 16.2Mbps
iphone 12
38% Android
26%
2. 」
3. Facebook Twitter Google+
APP Whatsapp 46%
Whatsapp
1.
2. 90% APP Store Google play store
3.
facebook
4. 26.5% (PC
) 23.9%
】
」
13

24. 0 62 1
(COC) (COK) (MU) 2015
、
RPG
( JS ADWAYS MEDIA)
FB Instagram Twitter Whatsapp
「
】 3G
Facebook YouTube
ADWAYS 【
」 FB IG CPI
FB CPI 22.7%
APP
CP
FB
TOP 10
」 (MU) 。 2,000
TOP 10 FB
PC !

25. 0 62 1
Google play APP Store
LINE Appdriver
Rich media
App Flurry Party
Know-How

26. 0 62 1
1 1600
http://www.ithome.com.tw/news/97479
2 Google Play 4
http://www.inside.com.tw/2015/09/17/app-annie-southeast-asia-mobile-games-analysis
3 【 【 4
http://www.sykong.com/2016/01/97315
4
http://cn.blog.appannie.com/global-mobile-data-consumption-trends-special-report-operators-
oems/
5 China’s & Southeast Asia’s Mobile Games Market
https://newzoo.com/wp-content/uploads/2011/06/Newzoo_Google_Think-Gaming_July_V7_Fi
nal.pdf
6 2019 24 11
http://youxiputao.tw/articles/5306
7 2015 Global Mobile Games Market Whitepaper
http://2015.gmgc.info/ENG_GMGC_Newzoo_Global_Mobile_Games_Market_Whitepaper_Fi
nal.pdf
8
1. (
)
http://www.yeahmobi.com/cn_download.php
2.
https://www.statista.com/outlook/211/123/mobile-games/philippines#market-driver
3. Digital landscape of Southeast Asia in Q4 2015
https://www.techinasia.com/talk/digital-southeast-asia-q4-2015
4. 49%
http://www.baijingapp.com/article/456
5. | 2.3
http://www.sykong.com/2016/01/97943
6. The statistics portal data
https://www.statista.com/outlook/211/123/mobile-games/philippines#market-driver
9 http://www.bnext.com.tw/article/view/id/37332
10 facebook IQ Southeast Asians Emerge on Digital
http://insights.fb.com/2015/08/06/southeast-asians-emerge-on-digital/
11 The Southeast Asian Games Market
https://newzoo.com/wp-content/uploads/2011/06/Newzoo_PG_Connects_Southeast_Asia_V1
.pdf
12 Apple maintains market share lead over S. Korean rival in Singapore
http://www.straitstimes.com/tech/apple-maintains-market-share-lead-over-s-korean-rival-in-sin
gapore
13
http://www.baijingapp.com/article/772