The cost of acquiring users and discovery is ever increasing in Western markets for mobile game developers. Learn from what Hollywood productions have done to increase their popularity and market share in China, which is soon to be the world's largest mobile games market.
1. “China-First” Strategy: Optimize Your Game for the
Soon-to-Be World’s Largest Mobile Games Market
William Heathershaw, Head of International Marketing, SkyMobi
Updated October 2014
6. Total Number of Active Devices and Devices Used for Games
6/13-6/14
Total Numbers of Devices Actively Used and Devices Used for Games
1.48
Between June 2013 and June 2014
3.2
8.1
1.1
3.1
7.9
77%
96% 97%
100%
80%
60%
40%
20%
0%
10
8
6
4
2
0
Jun 2013 Dec 2013 Jun 2014
Active Mobile Device Active Game Devices Proportion
9. Distribution of Active Devices in Chinese Cities
1st Tier cities only have 10%
of China’s population
1st Tier Cities: Beijing,
Shanghai, Guangzhou,
Shenzhen
36. • Nasdaq-listed, Sequoia funded
• Maopao app platform
– 30 million MAU
– 400,000 new users daily
• Publishing
– 100+ distribution partners
– 9 year operators relationships
– Use Maopao for testing before publishing
