VK.com Mobile and Social Game Platform: Opportunities on the Russian Market (White Nights Helsinki 2016)

1. Gaming platform

2. Social networks in Runet

3. Desktop vs Mobile

4. iOS vs Android
5
12
20
27
35
42
January 2014 April 2014 July 2014 October 2014 January 2015 April 2015 July 2015 October 2015 January 2016
40,7
10,8

5. Web vs Mobile gaming audience
0
8
17
25
34
42
January 2015 March 2015 May 2015 July 2015 September 2015 November 2015 January 2016
12,4
5,1
38,3
8,6
3,8
39,9

6. Web catalog

7. Audience
0
4
8
12
16
20
<18 18-24 25-34 35-44 >45

8. Top genres for man
3D shooters
Arcade
Logic
Simulators
Racing

9. Top genres for woman
Logic
Arcade
Simulators
Adventure
Economic

10. What do they do on web?
9 million web daily unique gamers provide
1,3 million installs. Every day

11. Conditions
Revenue share
Developers get 55%

12. Android and iOS catalogs

13. Audience
0
4
8
12
16
20
<18 18-24 25-34 35-44 >45

14. Audience
0
5
10
15
20
25
<18 18-24 25-34 35-44 >45

15. Installs
500-1000 4000-8000

16. Conditions
Revenue share on mobile
is not OK for VK

17. 17
What do you need to launch?

18. Simple steps
Integrate SDK
+
Implement some obligatory mechanics
+
Follow some simple rules

19. 19
What does it give you?

22. May the VK platform be with you