Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to get featured by Apple & Google

4,839 views

Published on

VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d

How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.

Published in: Mobile
  • Be the first to comment

How to get featured by Apple & Google

  1. 1. How To Get Featured By Apple & Google www.AppAgent.co
  2. 2. Founder at AppAgent Hi! I’m Peter Fodor ‣ Mobile game marketeer ‣ Former co-founder at Flow Studio ‣ Launched 13 games and apps ‣ Reached 7 000 000 downloads ‣ Featured by Apple, Google, Microsoft & Amazon
  3. 3. Game Monetization Positioning 
 & key message App Store Optimization Segmentation & re-engagent Business Development User Acquisition Media OutreachApple & Google featuring AppAgent
  4. 4. Tweak Lukas Korba Clients
  5. 5. Why is it good to be What is important about being Who is in charge of getting How to get featured
  6. 6. $ 1 000 000 For free 3 hacks worth Why is it good to be What is important about being Who is in charge of getting How to get
  7. 7. $2,23 CPI @petrfodor #gic15 W hy Source: chartboost.com
  8. 8. 430 games every day Source: PocketGamer.biz@petrfodor #gic15
  9. 9. Boost @petrfodor #gic15
  10. 10. Unique product Soft launch data Latest technologies App presence Communication Timing W hat @petrfodor #gic15
  11. 11. Unique product Soft launch data Latest technologies App presence Communication Timing 80% of the 
 featuring is game originality and execution Tweet this! @petrfodor #gic15
  12. 12. Soft launch is about risk reduction both for you and Apple/Google Timing Unique product Soft launch data Latest technologies App presence Communication Timing @petrfodor #gic15
  13. 13. Using the latest Apple & Google technologies significantly increases chances for featuringUnique product Soft launch data Latest technologies App presence Communication Timing @petrfodor #gic15
  14. 14. An awesome icon, perfect screenshots, memorable name and a video is a must have.Unique product Soft launch data Latest technologies App presence Communication Timing @petrfodor #gic15
  15. 15. Be active and pitch managers 1-2 months before the launchUnique product Soft launch data Latest technologies App presence Communication Timing @petrfodor #gic15
  16. 16. Avoid high seasons, national holidays and big releasesUnique product Soft launch data Latest technologies App presence Communication Timing @petrfodor #gic15
  17. 17. To whom should I talk to at ? W ho @petrfodor #gic15
  18. 18. Managers Editorial Dev relations @petrfodor #gic15
  19. 19. Million hack I. $@petrfodor #gic15
  20. 20. Tweet this! “Email Hunter” Chrome extensionSearch LinkedIn “App Store Manager” @petrfodor #gic15
  21. 21. ‣ Look and originality are more than numbers ‣ Featuring for 1-2 weeks ‣ Best New Games, Best New Updates,
 Collections, Editor’s Choice. ‣ Featuring on D1 and later in collections ‣ You never know… @petrfodor #gic15
  22. 22. Tweet this! Step 1 Step 4Step 2 Step 3 Step 5 @petrfodor #gic15
  23. 23. ‣ An exclusive launch ‣ The very latest iOS tech (Metal, ReplayKit, App Thinning) ‣ Heavy use of the A9 chip ‣ An optimization for iPhone 6S+ and iPad Pro ‣ Sub 100 Mb builds ‣ Localizations How to please Tim?
  24. 24. 50 000 & 750 000 downloads
  25. 25. Nice but what about ? @petrfodor #gic15
  26. 26. Dev relations local Dev relations regional Indie games Biz dev Editorial @petrfodor #gic15
  27. 27. ‣ Data: retention & ARPU from softlaunch ‣ 10 000+ downloads, 4.2+ rating, Play S. ‣ Featuring for 1 week, often after the launch ‣ New and updated games, collections… ‣ Editorial team sends a review of the game @petrfodor #gic15
  28. 28. ‣ Android shaped icon is a must ‣ Video without Apple logos/badges/devices ‣ Simultaneous launch on mobile platforms ‣ Play Services integration ‣ At least one non-manipulated screenshot per device ‣ AdMob and Google Analytics is nice to have ‣ Localizations How to please Larry?
  29. 29. 35 000 downloads 
 in a week
  30. 30. How to catch their attention? H ow @petrfodor #gic15
  31. 31. 1. Proof Award Previous success Team track record Game preview Data from softlaunch User quotes @petrfodor #gic15
  32. 32. 2. Story Game Development Character Team Related to the manager @petrfodor #gic15
  33. 33. Michael Vandorf Michael,
  34. 34. Million hack II. $@petrfodor #gic15
  35. 35. Tweet this!
  36. 36. Million hack III. $@petrfodor #gic15
  37. 37. Leverage featuring to get media attention and remind them of your game. Tweet this! @petrfodor #gic15
  38. 38. “Hey Anna, I just wanna remind you about Ocean Blast. The game has just been featured by Apple in Best New Games in the US. Would you like to give it a try?” @petrfodor #gic15
  39. 39. Yeah, I’ve made it! What’s next? W hen @petrfodor #gic15
  40. 40. Have a post-launch marketing plan. 
 Featuring isn’t everything! Tweet this! @petrfodor #gic15
  41. 41. key takeaways 5 Sum m ary @petrfodor #gic15
  42. 42. ‣ Product is king ‣ Outstanding presentation ‣ Think like Apple & Google ‣ Communicate actively ‣ Post launch marketing 5@petrfodor #gic15
  43. 43. AppAgent Mobile Games Marketing www. .co @petrfodor / +420 739 632 848 H IR E M E! #gic15

×