Chief Ranger/Scout: Tips for Landing a Game Publishing Deal
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This document provides information about the game publishing process from the perspective of a game publisher. It discusses what developers can and cannot control in the process, including building the game, pitching it, budgets, teams, and publisher strategies. It notes that publishers have limited resources and sign a small number of games each year. A no from a publisher is usually quick and not personal, while a yes requires approval from many individuals. Developers are advised to ask publishers for feedback if rejected.
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Chief Ranger/Scout: Tips for Landing a Game Publishing Deal
- 3. “Chief Ranger/Scout” Who am I? What is my purpose?
- 5. What am I talking about? There are many, many reasons a publisher might not sign your game You can’t control most of them And that’s OK
- 6. Questions at the end! I will literally answer anything that doesn’t include secret numbers. Think up your difficult questions now! If you’re shy, have the person next to you ask it
- 7. What you CAN control Most of this process you can’t control. Here’s what you can…
- 8. Your game build How do you get someone to understand what years of work might look like, all in a matter of minutes? Magic
- 9. Your pitch (It doesn’t really matter) (well it sort of does) Look how simple that was though
- 10. Back to magic Magic The game looked like garbage (sorry Danny). But it had something special.
- 11. Gif Time Old Gameplay Gifs Farm Marry Defend Recruit
- 12. And now
- 13. Your budget Burn Rate! Launch Q1 2019 Art (PCM) $5250 Programming (PCM) $2210 Music (PCM - 6) $3000 Platforms Xbox, PS4, PC, Switch Months 18 Total Development Budget $170,000k Fake numbers lol
- 14. Your team Due diligence isn’t just to see if we think the game is profitable What are you like outside of our meetings
- 15. Your publisher strategy Every publisher is looking at MANY MANY games. You need to focus on those that you think would like your game.
- 16. What you CAN’T control Pretty much everything else
- 17. We do not have infinite resources We only want to sign X games per year For Raw Fury this is around 4-6 It’s about care and attention, rather than funds
- 18. What does that mean? PAX booth only has room for 3 games Xbox offers an E3 announcement CERT takes a lot of time and effort
- 19. It’s about only holding so many hands If the publishers attention is split across MANY developers, then this is bad. We haven’t managed to clone our producers
- 20. The sheer amount of competition
- 21. No more emojis Limited by resources, not by lack of quality games Significantly more competition now to get signed by Raw Fury Good job Callum you idiot
- 22. A no is QUICK It can take less than 1 minute for me to decide
- 23. A no is QUICK That’s horrifying right?
- 24. It’s often not your fault Genre We already have a similar game Doesn’t “feel” right Doesn’t immediately cause a reaction I’m just not in the mood for that type of game I didn’t eat breakfast yet
- 25. Seriously, it isn’t Maybe we are at max capacity Maybe we ran out of money! (oh no) A no is often one-person’s decision, a yes is often many people’s
- 26. Why you don’t need a publisher We aren’t the magic ticket to getting games sold Not every game we publish is a success Not all these games will get signed.
- 27. Wordcloud!
- 28. Tracery!
- 29. Build & Budget Wider Play Sessions Team, Scope, Finances, Pitch Whole Team Plays Due Diligence & Face to Face Contract & Cuddles How We Choose – The Process
- 30. Don’t Go with This Person
- 31. We Want This Person!
- 32. Visually Striking & Iconic
- 33. Finally You can ask people like me, and other publishers, for advice If you get a no, asking for some more info on why, is always OK It’s OK to get a no, if you have a plan.
- 34. Thank you DevGAMM <3 @DevRelCallum callum@rawfury.com (Publishing!) Or callum@robotteddy.org (Consulting!) Or callum@caffeine.tv (Streaming!) Please ask awkward questions
Editor's Notes
- Real world experience
- Real world experience
- I asked my friends on Facebook what they would say in a talk like this (Seriously) Let’s pick out the best
- I asked my friends on Facebook what they would say in a talk like this (Seriously) Let’s pick out the best