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1.0.4	
  
Free	
  
Oct	
  9th,	
  2014	
  
4.6	
  in	
  2,721	
  ra5ngs	
  (US)	
  
68.8	
  Mb	
  
App	
  Version:	
  
Pri...
Best	
  Fiends	
  is	
  the	
  first	
  game	
  released	
  by	
  Seriously,	
  a	
  company	
  staffed	
  by	
  a	
  
mobil...
(Spoiler	
  alert:	
  Yup)	
  
tony@ant-­‐workshop.com	
  
@freakyzoid	
  
This	
  document	
  is	
  split	
  in	
  to	
  two	
  sec5ons.	
  The	
  first	
  (with	
  green	
  headers)	
  
gives	
  a...
Best	
  Fiends	
  is	
  a	
  “line	
  drawing”	
  Match	
  3	
  game.	
  
	
  
Players	
  take	
  a	
  team	
  of	
  up	
 ...
Player’s	
  team	
  of	
  Fiends	
  
Number	
  of	
  moves	
  
remaining	
  
Level	
  comple5on	
  goals	
  
Current	
  en...
Diamonds	
  
	
  Gained	
  by	
  
•  Matching	
  Diamond	
  5les.	
  
•  Purchase	
  through	
  In	
  App	
  Purchase	
  (...
The	
  core	
  loop	
  sees	
  the	
  player	
  comple5ng	
  Match	
  3	
  
levels,	
  and	
  upgrading	
  their	
  Fiends...
Map	
  
Lucky	
  Dip	
  
Fiend	
  
Menu	
  
Info	
  Upgrade	
  
Fiend	
  
Select	
  
Loading	
   Gameplay	
  
Out	
  Of	
 ...
The	
  player	
  progresses	
  through	
  a	
  series	
  of	
  
numbered	
  levels,	
  presented	
  on	
  an	
  adrac5ve	
...
The	
  second	
  area	
  of	
  progress	
  is	
  in	
  unlocking	
  and	
  
upgrading	
  Fiends.	
  
	
  
Fiends	
  are	
 ...
Lucky	
  Dip	
  System	
  
Players	
  are	
  presented	
  with	
  a	
  3	
  by	
  3	
  grid	
  of	
  mystery	
  crates,	
 ...
Upgrading	
  Fiends	
  
If	
  the	
  player	
  doesn’t	
  have	
  the	
  required	
  number	
  of	
  
Meteor	
  Mites	
  t...
The	
  game	
  fared	
  well	
  during	
  its	
  launch	
  week	
  –	
  
when	
  it	
  was	
  featured	
  by	
  Apple.	
  ...
From	
  October	
  9	
  –	
  November	
  5.	
  Source:	
  App	
  Annie	
  
iPhone	
  iPad	
  
Looking	
  mainly	
  at	
  t...
My	
  top	
  100	
  grossing	
  predic5on	
  was	
  based	
  on	
  the	
  observa5on	
  that	
  there	
  
are	
  rela5vely...
Consider	
  adding	
  a	
  way	
  for	
  players	
  to	
  purchase	
  “premium”	
  Fiends	
  
(either	
  directly,	
  or	
...
Though	
  I	
  haven’t	
  seen	
  any	
  special	
  offers	
  called	
  out	
  in	
  
game,	
  the	
  list	
  of	
  IAP	
  ...
The	
  game	
  is	
  lacking	
  a	
  social	
  aspect	
  –	
  just	
  leaderboards	
  and	
  friend	
  progress	
  (though...
The	
  game’s	
  difficulty	
  relies	
  heavily	
  on	
  puzzle	
  levels,	
  but	
  rigidly	
  created	
  
boards	
  with	...
Some	
  enemies	
  are	
  able	
  to	
  spawn	
  blocker	
  5les,	
  some5mes	
  doing	
  this	
  ajer	
  
every	
  player...
Once	
  the	
  player	
  has	
  passed	
  a	
  level,	
  their	
  only	
  reason	
  to	
  replay	
  it	
  is	
  to	
  farm...
The	
  main	
  3D	
  rolling	
  map	
  is	
  novel	
  and	
  immediately	
  hooks	
  player	
  interest	
  and	
  
gives	
...
On	
  the	
  Fiend	
  menu	
  there	
  are	
  2	
  budons	
  per	
  Fiend.	
  
The	
  larger	
  one	
  is	
  to	
  upgrade...
One	
  great	
  feature	
  is	
  the	
  ability	
  for	
  players	
  
to	
  earn	
  an	
  amount	
  of	
  Diamonds	
  by	
...
I	
  hope	
  you	
  enjoyed	
  reading	
  this	
  document,	
  and	
  found	
  some	
  of	
  
the	
  ideas	
  I’ve	
  disc...
Would	
  you	
  like	
  your	
  game	
  to	
  benefit	
  from	
  an	
  audit	
  
by	
  an	
  experienced	
  designer?	
  
	...
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Best Fiends Design and Monetization Audit

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An audit on the design & monetisation methods used in the mobile free to play (f2p) game Best Fiends.

Seriously is a company formed from a bit of a mobile gaming dream team. A couple of months ago when Best Fiends, their first game, had just released I predicted that although it's very polished & fun to play, it would not break in to the top 100 grossing. So I thought I should probably go back and check to see if my fortune telling skills need work or not.

Was I right? Find out!

Did you enjoy this audit? Find my design & monetization audit on Rovio's racing game Angry Birds Go! in the "More From User" links on the right of the browser window or here
http://slideshare.net/FreakyZoid/angry-birdsgo

Would you like your game to benefit from an audit by an experienced designer? Whether it's already on the marketplace, in or approaching soft launch, or even just an initial concept, every title can be improved with a fresh pair of eyes.

I can work to whatever level your game is ready for, from high level product scoping, to deep diving the numbers on a specific feature.

Email tony@ant-workshop.com

Published in: Business

Best Fiends Design and Monetization Audit

  1. 1. 1.0.4   Free   Oct  9th,  2014   4.6  in  2,721  ra5ngs  (US)   68.8  Mb   App  Version:   Price:   First  Release:   Ra5ng:   Size:   Contact:   tony@ant-­‐workshop.com   @freakyzoid   Best  FiendsTM  ©  2013  -­‐  2014  Seriously  Digital  Entertainment  Ltd.  
  2. 2. Best  Fiends  is  the  first  game  released  by  Seriously,  a  company  staffed  by  a   mobile  gaming  dream  team.     It  had  been  out  for  5  days,  is  very  polished,  has  easy  to  grasp  mechanics,  a   solid  core  loop,  and  I  was  enjoying  playing  it.  S5ll,  I  was  confident.     Why?  And  more  importantly,  was  I  right?   tony@ant-­‐workshop.com   @freakyzoid  
  3. 3. (Spoiler  alert:  Yup)   tony@ant-­‐workshop.com   @freakyzoid  
  4. 4. This  document  is  split  in  to  two  sec5ons.  The  first  (with  green  headers)   gives  a  breakdown  of  the  game  and  its  key  systems,  for  those  unfamiliar   with  it.  The  second  (blue  headers)  contains  my  analysis  of  its  performance,   and  sugges5ons  for  improvements.   Game  Overview     Gameplay   Currencies   Core  Loop   Menu  Flow   Progression   Mone5za5on   Analysis     Download  Ranking   Grossing  Ranking   Mone5za5on   Social   Gameplay   User  Interface   tony@ant-­‐workshop.com   @freakyzoid  
  5. 5. Best  Fiends  is  a  “line  drawing”  Match  3  game.     Players  take  a  team  of  up  to  5  uniquely  coloured  Fiends  in  to  each   level,  where  they  are  presented  with  a  puzzle  grid,  a  progression  of   enemies  (encountered  one  at  a  5me),  and  a  selec5on  of  objec5ves   which  include  matching  amounts  of  5les  (either  special,  or  certain   standard  colours),  and  defea5ng  a  number  of  enemies.     Each  5me  the  player  matches  5les,  the  associated  Fiend  launches  an   adack  on  the  current  enemy.     Matching  also  builds  up  the  special  5le  charge  for  a  Fiend.  Once  this  is   full,  a  special  5le  of  their  own  colour  spawns  in  a  random  column  on   the  top  row  of  the  board.     Some  enemies  are  able  to  spawn  blocking  5les  on  to  the  board  at   regular  move  intervals.   tony@ant-­‐workshop.com   @freakyzoid  
  6. 6. Player’s  team  of  Fiends   Number  of  moves   remaining   Level  comple5on  goals   Current  enemy   Standard  5les   (Matching  Fiend  colours)   Special  5les   (Diamond  &  Mul5-­‐hit  crate)   Blocking  5les   tony@ant-­‐workshop.com   @freakyzoid  
  7. 7. Diamonds    Gained  by   •  Matching  Diamond  5les.   •  Purchase  through  In  App  Purchase  (IAP).   •  Connec5ng  to  Facebook.    Used  by   •  Upgrading  Fiends  (when  the  player  doesn’t   have  enough  Meteor  Mites).   •  Buying  Keys.   •  Increasing  maximum  energy.   •  Bypassing  progress  gates.   Keys    Gained  by   •  Matching  special  5les.   •  Purchased  (packs  of  3)  with  Diamonds.    Used  by   •  Opening  Lucky  Dip  crates.   Meteor  Mites   (In  Yellow  and  Blue  varie?es,  blue  are  rarer  &  more   valuable  by  a  factor  of  ~100)    Gained  by   •  Random  drop  when  matching  5les  &   defea5ng  enemies.   •  Lucky  dip  prizes.    Used  by   •  Upgrading  Fiends.   tony@ant-­‐workshop.com   @freakyzoid  
  8. 8. The  core  loop  sees  the  player  comple5ng  Match  3   levels,  and  upgrading  their  Fiends.     Beginning  a  level  always  costs  energy,  and  currency   earned  on  failed  adempts  is  kept,  allowing  players   to  grind.  Energy  regenerates  over  5me.     As  Fiends  are  upgraded  the  damage  dealt  per   adack  increases,  as  does  the  potency  of  their   special  5le.     Objec5ves  and  enemies  encountered  get  tougher   to  beat  as  the  player  progresses,  forming  an   increasing  soj  barrier  that  effec5vely  forces  the   player  to  regularly  upgrade.   Upgrade   Fiends   Play   Match  3   level   Lucky   Dip   tony@ant-­‐workshop.com   @freakyzoid  
  9. 9. Map   Lucky  Dip   Fiend   Menu   Info  Upgrade   Fiend   Select   Loading   Gameplay   Out  Of   Moves   Failed   Passed   Splash   Return  to   Map   tony@ant-­‐workshop.com   @freakyzoid  
  10. 10. The  player  progresses  through  a  series  of   numbered  levels,  presented  on  an  adrac5ve   3D  scrolling  map.  The  differences  between  the   four  loca5ons  currently  in  the  game  appear  to   be  purely  cosme5c.     New  gameplay  features  and  blocking  5les  are   introduced  as  the  player  progresses.     Players  are  able  to  replay  passed  levels  to  earn   extra  currency.     Progress  is  occasionally  blocked  completed  by   a  gate.  Players  are  able  to  pass  once  their   Fiends  are  sufficiently  leveled  up,  or  by  paying   a  fee.   tony@ant-­‐workshop.com   @freakyzoid  
  11. 11. The  second  area  of  progress  is  in  unlocking  and   upgrading  Fiends.     Fiends  are  unlocked  in  the  Lucky  Dip,  and  appear  to   become  available  ajer  a  set  number  of  levels  are   completed.  The  first  5  Fiends  unlocked  are  the  same  for   all  players,  ajer  this  the  unlock  order  becomes  random.     As  the  player  upgrades  their  Fiends,  the  amount  of   damage  they  do  per  matched  5le  increases.  Every  5   levels  the  Fiend  “evolves”  in  to  a  larger  version,  and  their   special  adack  increases  in  strength.   tony@ant-­‐workshop.com   @freakyzoid  
  12. 12. Lucky  Dip  System   Players  are  presented  with  a  3  by  3  grid  of  mystery  crates,  which   are  unlocked  using  Keys.  They  are  able  to  buy  more  Keys  using   Diamonds.     Rewards  include  various  sized  currency  packs,  and  new  Fiends.   More  Moves   At  the  end  of  a  failed  level,  the  player  is  able  to  purchase  an   addi5onal  number  of  moves,  as  a  Tier  1  IAP.     This  is  a  standard  hot  state  mechanic,  working  on  the  player’s  belief   that  victory  is  just  around  the  corner,  and  that  to  give  up  now  would   be  a  wasted  opportunity.     As  usual  in  games  that  include  similar  IAP,  it  is  the  best  selling  item.   tony@ant-­‐workshop.com   @freakyzoid  
  13. 13. Upgrading  Fiends   If  the  player  doesn’t  have  the  required  number  of   Meteor  Mites  to  upgrade  one  of  their  Fiends,   they  are  able  to  pay  using  diamonds.   Energy   Every  play  of  a  level  costs  energy  (not  just  failed  adempts).     This  slowly  regenerates  over  5me,  or  can  be  immediately  filled  with   a  Tier  1  IAP  (the  game’s  second  best  seller  –  also  a  hot  state  item).     Players  can  also  spend  Diamonds  to  permanently  boost  their   maximum  energy.   tony@ant-­‐workshop.com   @freakyzoid  
  14. 14. The  game  fared  well  during  its  launch  week  –   when  it  was  featured  by  Apple.     Since  then  it  has  dropped  by    roughly  100  places   on  the  US-­‐Games  chart,  and  has  subsequently   done  well  at  holding  around  that  posi5on.     Performance  is  similar  between  tablet  and  phone   (though  the  Overall  chart  drops  off  for  tablet).     A  recent  update  has  not  made  a  significant  boost   to  downloads.   The  boost  during  the  week  preceding  the  update   suggests  some  secondary  featuring.   From  October  9  –  November  5.  Source:  App  Annie   iPhone  iPad   tony@ant-­‐workshop.com   @freakyzoid  
  15. 15. From  October  9  –  November  5.  Source:  App  Annie   iPhone  iPad   Looking  mainly  at  the  US-­‐Games  curve,  grossing   ranking  is  steady  around  the  200  mark  with  a   highest  rank  of  124.     For  a  polished  game  with  these  mechanics  (match   3  and  light  RPG  elements)  it  would  be  reasonable   to  expect  higher  placing.     Again,  similar  performance  between  tablet  and   phone,  with  slightly  lower  posi5oning  on  tablet.     (Though  again  App  Annie  has  holes  in  its  data.)   tony@ant-­‐workshop.com   @freakyzoid  
  16. 16. My  top  100  grossing  predic5on  was  based  on  the  observa5on  that  there   are  rela5vely  few  ways  for  the  player  to  spend  their  Diamonds,  and  only   two  hot  state  purchases  (not  a  coincidence  they  are  the  top  two  most   popular  purchases).  I  would  recommend  adding  more  op5ons  for  the   player  to  buy  and  in  par5cular  focusing  on  further  hot  state  items.     “Boost”  powerups  available  to  buy  during  a  level  are  a  common  and   popular  hot  state  purchase  in  this  genre.  These  allow  players  to  directly   influence  the  layout  of  5les  on  the  board  and  the  current  enemy,  by   clearing  whole  rows  or  immediately  adding  special  5les.  (Yes,  this  is   enabling  “pay  to  win”,  but  this  is  largely  a  solo  game.)     Boosts  would  also  make  it  less  likely  players  will  get  stuck  on  a  puzzle   level.  Currently,  stuck  players  are  able  to  grind  to  increase  the  abili5es   of  their  Fiends  to  make  “defeat  X  enemies”  goals  easier,  but  there  are   no  paying  op5ons  to  lower  the  difficulty  of  other  goal  types.   Candy  Crush  Soda  Saga  –  King   tony@ant-­‐workshop.com   @freakyzoid  
  17. 17. Consider  adding  a  way  for  players  to  purchase  “premium”  Fiends   (either  directly,  or  through  some  form  of  “high  cost”  Lucky  Dip),  that   do  more  damage  and  whose  specials  charge  faster.   Give  the  player  a  way  of  mul5plying  the  number  of  Meteor  Mites   they  earn  in  a  level.  If  this  is  permanent  then  unlock  through  IAP   or  a  large  number  of  Diamonds  (similar  value  to  the  energy   increase),  or  it  could  be  op5onal  on  a  round-­‐by-­‐round  basis  and   paid  for  by  watching  video  adverts.     If  the  player  isn’t  using  a  mul5plier,  the  amount  of  Mites  they   would  have  earned  if  they  were  should  be  pointed  out  to  them.   Angry  Birds  Transformers  –  Rovio   Alien  Creeps  TD  –  Outplay  Entertainment   tony@ant-­‐workshop.com   @freakyzoid  
  18. 18. Though  I  haven’t  seen  any  special  offers  called  out  in   game,  the  list  of  IAP  suggests  that  some  variable  pricing  is   available  for  the  two  larger  packs  (though  this  is  possibly   an  A/B  test  on  the  price  5ers).   There  are  only  4  packages  of  currency  to  buy,  which  is   atypical  –  many  other  high  performing  casual  puzzle  5tles   that  use  virtual  currency  have  a  6  or  more  price  points   (Cookie  Jam  has  6,  Farm  Heroes  Saga  has  7,  and  Candy   Crush  Saga  has  8  for  example).  This  allows  them  to   include  much  larger  purchases  (such  as  Tier  60  -­‐  $99.99)   without  disrup5ng  the  spacing  of  their  low  and  mid-­‐range.   tony@ant-­‐workshop.com   @freakyzoid  
  19. 19. The  game  is  lacking  a  social  aspect  –  just  leaderboards  and  friend  progress  (though  these  are  well   integrated).  Adding  features  focusing  on  co-­‐opera5ve  ac5ons  would  aid  user  acquisi5on  &  reten5on.   “Friend’s  Fiend”  system.  Similar  to  Puzzles  &  Dragons,  players  could   choose  a  friend  to  take  in  to  a  level.  The  extra  Fiend  increases  the   player’s  ability  to  deal  damage,  and  the  friend  earns  a  bonus  for   being  used.  P&D  also  stops  friends  from  being  reused  by  any  player   un5l  they  have  re-­‐engaged  with  the  game.  This  ensures  friends  who   want  a  lot  of  bonuses  must  re-­‐engage  each  5me  they  are  used.   The  game  could  give  players  a  number  of  power-­‐ups  each  day  that  must  be  gijed   out,  one  each  to  their  friends.  Players  earn  a  bonus  for  sending  all  of  their  gijs.     Community  goals,  such  as  rewarding  the  community  for  defea5ng  a  combined   number  of  X  enemies  over  the  space  of  a  week.  Everyone  who  contributed  to   achieving  the  goal  gets  a  reward.   Angry  Birds  Transformers  –  Rovio   Candy  Crush  Saga  –  King   tony@ant-­‐workshop.com   @freakyzoid  
  20. 20. The  game’s  difficulty  relies  heavily  on  puzzle  levels,  but  rigidly  created   boards  with  a  limited  number  of  moves  can  be  frustra5ng  to  play.   Cramped  boards  also  result  in  the  player  having  no  moves  available,   forcing  a  large  number  of  “reshuffles”.  This  is  an  unsa5sfying  outcome  to   be  avoided,  if  possible.  Change  the  5le  spawning  to  give  favourable   outcomes  in  situa5ons  where  the  player  would  have  no  moves  available.   Every  enemy  in  the  game  is  a  slug.  There  are  varia5ons  in  appearance,  but  there  is  only  so  much  visual   variety  you  can  get  out  of  a  black  splotch  with  a  face.  It  would  be  good  to  tweak  the  story  to  allow  a  greater   range  of  enemy  types  as  the  player  progresses,  as  discovery  of  new  content  helps  the  game  remain  fresh.   tony@ant-­‐workshop.com   @freakyzoid  
  21. 21. Some  enemies  are  able  to  spawn  blocker  5les,  some5mes  doing  this  ajer   every  player  turn.  Frequently  they  will  also  target  special  5les.  This  has  the   effect  of  “doubling  down”  on  the  frustra5on  players  feel  any  5me  they  are   forced  to  make  “burner”  moves  (poor  matches  that  do  not  make  significant   progress  towards  their  goals,  but  are  the  only  move  available).   My  gut  feeling  is  that  the  frequency  of  blockers  generated  is  high   enough  to  be  frustra5ng  rather  than  fun  or  sa5sfying  to  play  against.   I  would  suggest  A/B  tes5ng  the  rate  these  spawn,  and  see  how  this   affects  the  life5me  value  (LTV)  of  players.     When  the  player  has  only  one  move  available,  ensure  the  blocker   doesn’t  spawn  in  a  way  that  removes  the  player’s  move.  This  will   also  help  with  the  reshuffling  situa5on.   A  puzzle  layout  and   high  blocker  spawn   rate  on  this  level   results  in  a  lot  of   unsa5sfying   reshuffles.   tony@ant-­‐workshop.com   @freakyzoid  
  22. 22. Once  the  player  has  passed  a  level,  their  only  reason  to  replay  it  is  to  farm  currency.  As   some  are  easier  than  others,  less  easily  farmable  levels  will  get  fewer  repeat  plays.  I   suggest  adding  a  “mastery  system”  to  encourage  repeat  on  every  level,  making  full  use   of  all  of  the  game’s  content.  This  is  ojen  seen  as  a  3  star  scoring  system;  As  Best  Fiends   is  not  score  based,  players  could  earn  stars  for  comple5ng  more  advanced  op5onal   goals  in  the  level  (beyond  the  regular  pass  condi5ons).   Jelly  Splash  –  Wooga   The  “lucky  dip”  system  could  be  tweaked  to  mone5ze  more  heavily  by  showing  the  player  what  prizes  are   exist  in  the  crates  they  didn’t  open.  This  would  mo5vate  them  to  con5nue  buying  keys  un5l  they  collect  all   of  the  high  value  rewards  available.     One  way  to  do  this  would  be  to  change  the  flow  so  that  on  entering,  the  player  is  shown  the  rewards  in   every  crate.  Ajer  a  short  pause,  lock  the  crates  and  shuffle  them.  Depending  on  the  developer’s  feelings  on   skill  vs.  chance,  shuffling  could  be  done  in  a  way  that  allows  the  player  to  follow  a  crate  to  its  end  posi5on.     tony@ant-­‐workshop.com   @freakyzoid  
  23. 23. The  main  3D  rolling  map  is  novel  and  immediately  hooks  player  interest  and   gives  a  feeling  that  this  game  is  not  just  another  match  3  clone.     There  are  a  couple  of  down  sides:  Firstly  it  gives  me  a  slight  feeling  of  ver5go;   Secondly  it  stops  players  getng  a  good  feeling  of  how  much  progress  they   have  made,  and  also  how  many  levels  are  ahead  of  them.   The  game  has  lovely  presenta5on  of  rewards.  For   example,  winning  big  on  the  Lucky  Dip  explicitly  tells  the   player  that  this  was  a  large  prize  to  highlight  the  “feel   good”  moment.     The  currency  IAP  screens  are  great  as  well,  with  lots  of   game  characters  and  more  significantly  all  op5ons  visible   without  scrolling.   tony@ant-­‐workshop.com   @freakyzoid  
  24. 24. On  the  Fiend  menu  there  are  2  budons  per  Fiend.   The  larger  one  is  to  upgrade  the  Fiend,  the   smaller  is  for  a  character  informa5on  screen.     Could  the  informa5on  on  both  of  these  screens   be  combined,  to  only  require  one  budon?   The  “Tap  to  con5nue”  requirement  on  the  level  loading  screen  is  odd  –   Asking  for  an  input  to  move  in  to  gameplay  feels  redundant.  (Could  be   done  to  allow  players  more  5me  to  read  loading  5ps,  or  has  it  been  caused   by  technical  issues?)     They  are  also  being  held  on  what  is  probably  the  game’s  most  visually  drab   screen.  It  could  be  improved  by  including  some  key  art  and  /  or  repea5ng   the  levels  goals.   tony@ant-­‐workshop.com   @freakyzoid  
  25. 25. One  great  feature  is  the  ability  for  players   to  earn  an  amount  of  Diamonds  by  viewing   informa5on  about  Malaria.  This  is  5ed  in  to   the  friendly  mosquito  character.   tony@ant-­‐workshop.com   @freakyzoid  
  26. 26. I  hope  you  enjoyed  reading  this  document,  and  found  some  of   the  ideas  I’ve  discussed  useful  for  your  own  5tles.   Find  my  design  &  mone5za5on  audit  on   Rovio’s  racing  game  Angry  Birds  Go!  By   clicking  my  name  under  the  presenta5on.   tony@ant-­‐workshop.com   @freakyzoid  
  27. 27. Would  you  like  your  game  to  benefit  from  an  audit   by  an  experienced  designer?     Whether  it's  already  on  the  marketplace,  in  or  approaching  soj   launch,  or  even  just  an  ini5al  concept,  every  5tle  can  be  improved   with  a  fresh  pair  of  eyes.     I  can  work  to  whatever  level  your  game  is  ready  for,  from  high  level   product  scoping,  to  deep  diving  the  numbers  on  a  specific  feature.     Contact:  tony@ant-­‐workshop.com   tony@ant-­‐workshop.com   @freakyzoid  

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