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Как поднять инвестиции новой студии. Советы на миллион / Тим Райтер, Виталий Урбан (Donut Lab)
1.
2.
3. 2 years
ago
founder, art director
ANDREY GORDEI
Green Riding Hood
Gordei 2D Studio
management, design, marketing, biz-dev
TIM RAITER, VITALIY URBAN
Hello Baby Hello Belly Baby Tips Baby Snap Daily Snap Be Unicorn Brex Banking
14. 25%
D1 RETENTION RATE
N-Day
$0.2
COST PER INSTALL
MATCHES PER PLAYER
power players
5.6
MATCHES PER PLAYER
average
In November 2019, we’ve launched
a private Alpha (TMR) and acquired
10,000 players 🕹
Without meta, progress and tutorial.
With bugs, disconnects, and crashes 🐞
EARLY ALPHA TEST
GAME SESSIONS
<1min 3–10min 10–30min 30–60min
50
up
to
35% Rolling
Russia
$0.9
Turkey
$1
Germany
17. The re-invention of PVP & PVE shooter
with limitless fun and jokes! The gameplay
was tested and proven on real players 🕹
Use perks to get other players into traps!
Let zombies make the dirty job 💩
18. Open and upgrade numerous guns 🔫
All guns are non-lethal! Guns may be
upgraded by soft and hard currency.
19. Customize and upgrade your kid.
Choose from hundreds of styles,
skins, backpacks, and other items 🎒
20. Hundreds of zombies with unique skills. Some of them
are very famous 👑 — it makes the game viral.
Zombies will reflect actual media
trends: Mr. Trump, Joker, Zuckerberg…
Who is the next zombie? ☠
21. Game as a service: new content every day.
Daily events: unique locations and zombies!
Art production is extremely fast and cost-effective 🔥
Tuesday
Monday
Wednesday
22. Tons of content — everything can be upgraded 🚀
Thousands of dollars may be spent through in-app purchases
play at the arena,
get donuts, rating,
XP and battle points
get daily rewards
playing daily events
upgrade your character
buy soft/hard
currency
open chests
in-app currency chests
backpacks
perks
weapons skins
use donuts to upgrade your
weapons, armors and perks
23. The kids’
universe
In Kids vs Zombies, we create a new universe
where every adult has a chance to fool
around — like in childhood!
merchandise
IP
multi-studio
The universe consists of
hundreds of unique kids and
zombies which may be used
for additional monetization
Our dream is to make a
cartoon and other products
based on our characters
Our technology allows us to create
the content extremely fast and
cheap. We are going to build small
powerful teams for multiple titles.
28. be unique
dream big
nurture dream team, give stock (with vesting)
be agile and cost-effective
at conferences, focus on your needs only
extend network, use LinkedIn
emphasise your advantages