Business Plan Presentation


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Business Plan Presentation

  1. 1. June 15, 2010<br /> presents Green Kids Media<br />Created by Lynn Rogoff<br /><br />1<br />
  2. 2. 2<br />PRODUCTS & SERVICE DESCRIPTION<br />Click The Green Kids Presentation<br /> Teach your kids to save<br /> the animals, the planet <br /> and their future!<br /><ul><li>Click Green Kids</li></ul> Your Guides: <br /> Bird Girl<br /> Chief Can’t Wait<br /> Sugar Bear <br /> Bizzy Beaver<br /> Great Bird<br />
  3. 3. 3<br />KEY ATTRIBUTES<br />Takes you world wide to interactively meet all the species.<br /> Connect with other Green youth world wide.<br /> Click Here to see Green Kids Media on 4 Continents.<br />
  4. 4. 4<br /> PROPRIETARY RIGHTS<br />AMERIKIDS USA owns the trademarks for: <br />Reg No. 2,084,372 Electronic, Audio, Video and Computer Games<br />trademark.<br />Reg No. 2,155,279<br />Paper, Cards and Books trade mark.<br />● Original Indian and Animal characters. <br />
  5. 5. 5<br />KEY ATTRIBUTES<br />• Must find endangered and threatened species before extinction.<br />Adventure to sustain, and save endangered species worldwide. <br />• Proactive, imaginative chance to travel the earth saving exotic animals.<br />
  6. 6. iPad Developers -Telephony Media™<br />has developed smartphone and games projects - including Skate Test Dummy a physics simulation<br /> iPhone app using the same Unity3D technology as Bird Girl iPad.  <br /> 20 iPhone apps, the xbox360 shooter Marathon 2: Durandal and the award winning Mac game Escort Wing.<br />
  7. 7. Why the iPad?<br />It is a “magical” device that responds to touch and tilt – has the potential to feel truly alive and real in a child’s hands. Children love it. <br />It’s simpler than a full computer with a clear interface metaphor (touch what you want to effect) allowing younger children to operate it.<br />It is wildly popular – 500,000 sold in a week and the 3G models haven’t even been released yet - growing market<br />It’s a new space – there is time to get in on the ground floor with apps that take full advantage of the iPad. ‘<br /><br />
  8. 8. BUSINESS MODEL<br />The business model is very simple - the game is free, but unlocking additional content within it costs money.  We intend to provide compelling and enjoyable enough content that people will pay for more.<br />Initially only one or two environments are part of the app – but the environment selection screen shows previews of several more – each of which can be unlocked for a few dollars with just a tap & parental permission.<br />
  9. 9. Technology<br />Bird Girl would be developed using Unity3D - the premier iPhone / iPad 3d game engine.  For in-app purchase and microphone data custom plugins. <br />Players view each 3d environment from a fixed, mid-air perspective. <br />Everything in the environment responds to touch.<br />Everything in the environment is always in some kind of motion.<br />
  10. 10. Positioning<br />This game is the creation of a new (and needed) category in Toddler entertainment - premium quality apps.  Nothing is too good for our kids!  <br />Beautiful graphics and rich, living interaction set us apart from everything else out there. <br />Each environment is a beautifully rendered, living, breathing scene.<br />
  11. 11. 11<br />HISTORY & BACKGROUND<br />Rogoff founder, media producer and educator, develops AMERIKIDS as ABC Weekend Specials.<br />AMERIKIDS wins ORACLE Corporation grant to produce a game prototype.<br />McGraw Hill Home Interactive, investing 1.5 Million produced the first AMERIKIDS CD-ROM game, Pony Express Rider and licensees the AMERIKIDS™ trademark.<br />AMERIKIDS launches the new 75 million dollar McGraw Hill division, McGraw Hill Home Interactive.<br />
  12. 12. DEVELOPMENT TEAM<br />Organic Spread Media -bridging the gaps between mobile technology, entertainment, marketing, and advertising. <br />Fahad Khan, CEO<br />CEO & President at Organic Spread <br />CEO & Founder at Telephony Media <br />Board Director at The Global Sourcing Council<br />Telephony Media -smart mobile telephony platforms including: iPad, iPhone, Android, Black Berry, Windows Mobile <br />Will Hogben, Head Software Engineer <br />VP Mobile Media at Organic Spread <br />CTO & Founder at Telephony Media<br />GenoBaby Interactive Media -online<br />Trevino Jarrett, CEO<br />
  13. 13. Mobile iPad Development<br />
  14. 14. Competition<br />iPad Apps by Disney<br />Craft Finder on iPad: Great Crafts from Disney Family Fun<br />JellyCar 2 on iPad<br />Phineas and Ferb Arcade on iPad<br />None promote green as entertainment.<br />None develop Green Science Curriculum <br />None have the social media component of Green Kids Media.<br />
  15. 15. 15<br />MARKET ANALYSIS<br /><ul><li>Young females and mothers are a growing demographic.</li></li></ul><li>MARKET ANALYSIS<br />Mothers & <br />Families<br /> Play <br />Together.<br />
  16. 16. New GenerationFemale Console Game Players Increasing.<br />Women ( Mothers) ages 25 & older <br />tended to be more faithful to their <br />Consoles. <br />29% of total PC game players were <br />women( mothers) ages 25 to 54.<br />
  17. 17. Target Audience•4-8 Year Old Girls and Boys.•29% of all US children under 6 play console games . •Girls Drive Video Game Growth • 57% of all US Girls in 2007 use video-gamesystems. <br />
  18. 18. 19<br />GROWTH OPPORTUNITIES& MARKETING PLAN <br />iPad launch introduces brand<br />Develop International Green Curriculum within our Green Charter School consultancy.<br />Sell to School Districts and Global Governments and Media outlets<br />Partner with Green companies as “Serious Game” genre.<br />Partners: ebooks, social portals & branding distributor. <br />
  19. 19. iPAD BUDGET 1 - English <br />
  20. 20. 21<br />PROJECTED CONSOLE 1BUDGET<br />
  21. 21. The Green Gang <br />