Finding the best nonprofit website and online tools can be daunting. We often end up juggling multiple platforms, working harder to achieve less. Wouldn’t it be better if you had just one effective nonprofit fundraising website with a content management system that does it all?
Learn how to master your online presence and leverage the power of your nonprofit website. Join us for insight into technology trends and best practices, plus see firsthand why Firespring offers the best nonprofit websites.
Download these slides about nonprofit websites and discover:
•Why nonprofits struggle with their web presence.
•The ABCs of creating a killer nonprofit website.
•An inside look at how the content management system and tools work.
•Answers to your questions during live Q&A.
Watch the free, on-demand webinar: https://www.firespring.com/firesprings-nonprofit-websites/?utm_source=SlideShare&utm_medium=Slides&utm_campaign=Nonprofit_Websites&utm_content=07102019
4. About Firespring
POWER OF 3
1% of our Profits (top-line revenue donated to NPOs)
2% of our Products (in-kind products and services)
3% of our People (volunteer 1 day per month)
Lindsay
Kelly
5. Get Killer Results:
An Inside Look at the
Firespring Nonprofit
Website Builder
ü Why nonprofits struggle.
ü The ABCs of creating a killer website.
ü An inside look at how the content
management system and tools work.
ü Action Steps | Q&A.
If you’re tweeting today:
#poweredbypurpose
@firespring
Lindsay
Kelly
6. “81% of nonprofit
websites are designed
for $1,000 or less.”
Why do nonprofits
struggle?
We’re trying to
do more with
less ...
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7. always trying
to “do more
with less”
Why do nonprofits struggle?
The average NPO starts over on
their website every 2 years.
“
The result of
”
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9. Your Website
“82% of donors visit a
nonprofit’s website
before giving.”
is the center of your universe and
must compel supporters to engage.
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10. Invite them in and keep them there.
YOUR WEBSITE
SEARCH
ENGINE
APPEAL
LETTER
EMAIL
MARKETING
BLOG POST
FACEBOOK
DIRECTORY
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11. Is your website cheap or effective?
(Why can’t it be both?)
ROI > Cost
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13. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
A Adapts to Mobile Devices
Mobile and tablet devices accounted for 51.3% of internet usage exceeding
desktop for the first time worldwide in October 2016. (Stat Counter)
15. Lindsay
Kelly
ADAPTS TO
MOBILE
DEVICES
In May 2016, Google began prioritizing search results
to websites that are mobile-friendly. (Google)A
google.com/webmasters/tools/mobile-friendly
Take the Test
16. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
B Branding
When employees and volunteers embrace a common brand identity, it creates cohesion,
concentrates focus and reinforces shared values. (Stanford Social Innovation Review)
17. Lindsay
Kelly
BRANDING
Nearly all consumers (97%) use online media when
researching services in their local area. (BIA Kelsey)B
Showcase
Your Brand
Attributes
Good branding does 3 things:
1. Illustrates your mission.
2. Demonstrates professionalism.
3. Gains confidence among potential
supporters.
18. Lindsay
Kelly
BRANDING
Nearly all consumers (97%) use online media when
researching services in their local area. (BIA Kelsey)B
Your website is your
store on Main Street and
many times it’s the first
impression potential
supporters have of your
organization.
20. Lindsay
Kelly
BRANDING
B The average person has an 8-second attention span.
(National Center for Biotechnology Information)
• Lacks clear
message.
• Event details
dominate.
• Small type and
too much info.
22. Lindsay
Kelly
Donors want to know they
are supporting a well-run,
professional organization
that is making an impact.
BRANDING
B Branding and Your Website
28. Supports your
engagement strategy.
Keep donors
on your site
Track progress Flexible, fully
customizable forms
Make it easy for
supporters to give
every month
Transparent pricing with NO
long-term commitment (low flat rate
of 3% + ZERO transaction fees).
Increase donations, improve
fundraising, and simplify
payments with donation &
payment processing.
DONATION
TOOLS
D
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29. Lindsay
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DONATION
TOOLS
D Donors who agree to a recurring gift donate 42% more on average than those
who make a one-time gift. (Stanford Social Innovation Review)
Recurring
payments
maximize
fundraising.
34. Lindsay
Kelly
THE ABCS
OF A KILLER
WEBSITE
E
Event
Registration
The #1 reason people visit an
organization’s website!
35. Lindsay
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EVENT
REGISTRATION
E
ü Stays open 24/7.
ü Captures the critical details.
ü Marketing drives visitors to your
site—make engagement EASY!
ü Built in to your CMS.
ü Flexible.
ü Takes online payments.
ü Captures, stores and exports all
attendee information.
ü Sell tickets, tables, sponsorships,
merchandise and registrations
seamlessly online.
ü Automates as much as possible.
41. Lindsay
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THE ABCS
OF A KILLER
WEBSITE
F Fresh Content
Fresh content impacts your
website’s vitality and is
essential to engaging new
and existing supporters.
42. Lindsay
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Having outdated posts on a website
is like getting up to speak with a
stain on your shirt. Nobody can hear
what you have to say because they’re
too busy looking at the stain.
FRESH
CONTENT
F
49. Stories connect with authentic human experiences. They’re capable of connecting with
us on a level standard marketing campaigns don’t. (Forbes)
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FRESH
CONTENT
F
66. Import or
add to
your list.
jane.smith@firespring.org 2017
john.doe@firespring.org 2016
julie.hull@firespring.org 2013
j.wilk@firespring.org 2005
jenny.johnson@firespring.org
2017
matt.hopper@firespring.org 2014
Donors: Local
GROUP
MANAGEMENT
G
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67. Annual Appeal
Annual Appeal
Julie Hull julie.hull@firespring.com Aug 1, 2018 12:17 pm
John Doe john.doe@firespring.org Aug 2, 2018 3:09 pm
Jane Smith jane.smith@firespring.org Aug 3, 2018 9:25 am
2. Drill down.
1. The response.
GROUP
MANAGEMENT
G
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68. The ABCs of a
Killer Website
Adapts to Mobile DevicesA
BrandingB
Content ManagementC
Donation ToolsD
Event RegistrationE
Fresh ContentF
Group Communication ToolsG
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70. PrintingMarketingStrategic
Guidance
Nonprofit
Websites
Yep, all under one roof.
ü Custom Website Design
ü Search Engine Optimization
ü Search Engine Marketing
ü Social Media Posts & Optimization
ü Impact Strategy
ü Engagement Campaigns
ü Landing Page Development
ü Email Marketing Automation
ü Branding & Creative Services
ü Strategic Marketing Campaigns
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71. Get a FREE demo.
We have all the tools you need to engage supporters and
grow your mission:
• An easy-to-use website with built-in content
management.
• Customizable, responsive designs to tell your story.
• Integrated fundraising campaigns, landing pages and
event registration.
• Legendary, live phone support.
72. Keep Learning with Us
Education without expectations • firespring.com/webinars
Lindsay
Kelly
73. Julia Kerrigan Lindsay Kelly
hello@firespring.com
877.447.8941
firespring.com/nonprofit
@firespring
firespring.com/webinars
THANK
YOU
Get in touch.