Ghosts are scary; raising money online is not


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Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.

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  • Ghost are scary online fundraising is not
    Firstgiving webinar

    1. We already have an online donation button/ option on our web site and monthly giving alternatives, how will FirstGiving help us raise more money online?

    Great Question. While having an online donation button and monthly giving is an effective way to raise money online, having each of those “donors” turn into supporters of your cause is even more effective. Using FirstGiving, your donors create personal fundraising pages that they send out to their friends and family to support your cause. You are therefore “asking” your supporters friends and family to get involved rather than just your regular donors.

    2. What sort of donor information is captured in your online reporting area, and can I upload into our donor database?

    Our reporting area captures the standard data such as the donor name, address, email address, and amount of donation. It also links the donor with the fundraiser by supplying each fundraiser with a fundraiser ID; this makes it straightforward to see what fundraising page brought in the donation. Each donor is supplied a donor reference ID number and we keep track of matching gifts and companies that supply them. All reports on FirstGiving can be exported into excel, HTLM or CSV formats which make them easy to upload into your donor database.

    3. Do fundraising pages need to be coordinated with an event like a walk or run? Can you talk about what other types of campaigns can be done without an actual event.

    You do not need a walk or run event to use FirstGiving. All you need is supporters who are willing for fundraiser for your nonprofit. Many of our nonprofit partners use FirstGiving to coordinate purely grassroots fundraising campaigns. This means that if someone wants to raise funds in memory of someone, in lieu of birthday gifts or wedding gifts, or just by their own initiative they are able to create a page, and send it to their friends and family. We see a lot of nonprofits conduct “non-events” around the holidays, monthly awareness campaigns, or virtual events, inviting people to fundraise for an event that isn’t happening in one place.

    4. Other than walking or running events, what are other events that you see nonprofits hosting?

    We see a variety of events from Polar Plunges (participants jump into a freezing cold body of water in the dead of winter,) Marathon teams, Bike races, hiking, Dance-a-thons (teams require one person to dance for 24 hours straight,) awareness month campaigns, in-memory campaigns, event standoff campaigns (where a person vows to give up or stop doing something for a cause.) The possibilities are really endless and we love to see exciting creative fundraising events.

    5. When my supporters log their offline donations, do those get processed by FirstGiving as well?

    FirstGiving processes online donations; any offline donations made to your supporters should be sent directly to your nonprofit. The offline tally on their online fundraising pages is there to keep a running total of all fundraising activity.
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  • Ghosts are scary; raising money online is not

    1. 1. GHOSTS ARE SCARY, RAISING MONEY ONLINE IS NOT A FirstGiving webinar with Ashley Morrison and Beth Pickard October 21, 2009
    2. 2. AGENDA <ul><li>Who is here </li></ul><ul><li>How FirstGiving’s online fundraising model works </li></ul><ul><li>Using online fundraising to expand your reach </li></ul><ul><li>5 common misconceptions about raising money online </li></ul><ul><li>Success stories </li></ul><ul><li>Q & A </li></ul>
    3. 3. WHO IS HERE
    4. 4. ONLINE FUNDRAISING MODEL <ul><li>What it is… </li></ul><ul><ul><li>An easy and effective way to increase your event’s revenue with an innovative giving model </li></ul></ul><ul><ul><li>A way to expand your nonprofit’s reach to a new group of givers who are motivated by a personal connection to your supporters </li></ul></ul><ul><li>What it is not… </li></ul><ul><ul><li>A way to sell tickets to events </li></ul></ul><ul><ul><li>Software which can be installed </li></ul></ul><ul><ul><li>A donate button </li></ul></ul><ul><ul><li>A way to process transactions </li></ul></ul>
    5. 5. A SUPPORTER’S FUNDRAISING PAGE: Personalized and visually appealing Givers can leave comments along with a donation
    6. 6. YOUR NONPROFIT PAGE: Branded banner and photos Customizable text A visible community of supporters
    8. 8. WHY PEOPLE RAISE MONEY FOR YOUR NONPROFIT ON FIRSTGIVING (IN THEIR OWN WORDS): <ul><li>&quot;I want to make my running event more meaningful by contributing to a cause I care about&quot; </li></ul><ul><li>&quot;I have a personal connection to this organization's work&quot; </li></ul><ul><li>&quot;I have been involved as a donor and volunteer with this organization in the past, and I want to do more&quot; </li></ul><ul><li>&quot;I respect this organization's work, and I want to inspire my friends and family to contribute to it&quot; </li></ul>
    9. 9. WORK WITH YOUR SUPPORTERS TO BUILD A COMMUNITY <ul><li>Your supporters work like a mini-development office, soliciting their friends and family to get involved </li></ul><ul><li>Your supporters’ friends and family become new donors from new networks </li></ul><ul><li>Some donors may even become supporters as a result of the relationship </li></ul>Your NPO Supporters = Fundraisers Friends & Family = Donors
    10. 10. ROADMAP: THE EFFECTIVENESS OF THE REACH <ul><li>Andrew is a regular donor to your nonprofit, he decides he wants to participate in your annual 5K event and raise money </li></ul>Photo by andronicusmax
    11. 11. Andrew is directed to your nonprofit page on FirstGiving to create his personal fundraising page
    12. 12. Andrew creates a fundraising page with FirstGiving
    13. 13. Andrew is able to send out his fundraising page to more people in less time because he can send the link to his fundraising page to everyone on his email list.
    14. 14. Denise, a work friend of Andrew’s, gets sent the fundraising page and decides to support Andrew and his cause
    15. 15. The next year, Andrew asks Denise to join his team for the 5K. Denise decides to run and fundraise for the cause, too.
    16. 16. COMMON MISCONCEPTIONS ABOUT RAISING MONEY ONLINE <ul><li>1. Time consuming </li></ul><ul><li>2. Less secure than collecting offline donations </li></ul><ul><li>3. Highly technical </li></ul><ul><li>4. My supporters won’t be as successful online </li></ul><ul><li>5. Expensive </li></ul>
    17. 17. #1: ONLINE FUNDRAISING IS TIME CONSUMING <ul><ul><li>For nonprofits: </li></ul></ul><ul><ul><ul><li>Average nonprofit invests less than 5 hours in set up time </li></ul></ul></ul><ul><ul><ul><li>Average nonprofits spends less than 1 hour per week to run reports on supporters and givers. </li></ul></ul></ul><ul><ul><li>For supporters: </li></ul></ul><ul><ul><ul><li>Takes less than 10 minutes to set up a fundraising page and send it to 100 of their family and friends </li></ul></ul></ul><ul><ul><ul><li>Average fundraiser page raises $400 </li></ul></ul></ul><ul><ul><li>For givers </li></ul></ul><ul><ul><ul><li>Donations can be made via credit card quickly and at their convenience </li></ul></ul></ul>
    18. 18. #2: ONLINE FUNDRAISING IS LESS SECURE THAN OFFLINE FUNDRAISING <ul><ul><li>FirstGiving makes a weekly deposit to your bank account via electronic funds transfer </li></ul></ul><ul><ul><li>Secure site- VeriSign </li></ul></ul><ul><ul><ul><li>PCI compliant </li></ul></ul></ul><ul><ul><li>Confirmation receipt sent to givers via email </li></ul></ul><ul><ul><li>All transactions are recorded in your nonprofit account area </li></ul></ul>
    19. 19. #3: ONLINE FUNDRAISING IS HIGHLY TECHNICAL <ul><ul><li>Site is user-friendly for nonprofits, supporters and givers alike </li></ul></ul><ul><ul><li>Easy-to-use template for nonprofit page and supporter pages </li></ul></ul><ul><ul><li>Pages look sleek and professional </li></ul></ul>
    20. 20. Online and offline resources to guide/help you
    21. 21. #4: MY SUPPORTERS WON’T BE AS SUCCESSFUL USING ONLINE TOOLS <ul><ul><ul><li>Supporters are generally more successful when raising money online, even if they are already successful offline </li></ul></ul></ul><ul><ul><ul><ul><li>More outlets to “post” their pages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Wider reach </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Easy and fast </li></ul></ul></ul></ul><ul><ul><ul><li>People are accustomed to conducting transactions online </li></ul></ul></ul><ul><ul><ul><ul><li>Banking </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Shopping </li></ul></ul></ul></ul><ul><ul><ul><ul><li>White pages- Google </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Communication –email </li></ul></ul></ul></ul>
    22. 22. #5: ONLINE FUNDRAISING IS EXPENSIVE: <ul><ul><li>When using offline solutions </li></ul></ul><ul><ul><ul><li>Time is money </li></ul></ul></ul><ul><ul><ul><li>Consider the time required to track and process all checks </li></ul></ul></ul><ul><ul><li>When using online solutions </li></ul></ul><ul><ul><ul><li>The effectiveness of your online campaign will outweigh set up costs </li></ul></ul></ul><ul><ul><ul><li>Most nonprofits experience greater success when moving an event online </li></ul></ul></ul>
    23. 23. SUCCESS STORY #1: SOAR (SPEAKING OUT ABOUT RAPE) <ul><ul><li>Over half of event participants moved online during first year </li></ul></ul><ul><ul><li>“ FirstGiving made it easier for our participants and easier for our staff. This year’s event was a huge success because of FirstGiving. I never imagined we’d raise so much money” </li></ul></ul>Kellie Green, Executive Director SOAR
    24. 24. SUCCESS STORY # 2: AIDS PROJECT RHODE ISLAND <ul><ul><li>Average online supporter raised $150 more than average offline supporter </li></ul></ul><ul><ul><li>“ In just a few weeks, [our] walkers raised 63% more than last year. By creating personal appeals through their own web pages, our walkers were able to reach more donors, in less time” Chris Butler, Executive Director </li></ul></ul><ul><ul><li>25% of supporters on FirstGiving were 1st time walkers </li></ul></ul>
    25. 25. ANY QUESTIONS? <ul><li>Use the question tool to ask your questions </li></ul><ul><li>We’ll answer as many as we can now, and reply to the rest by email </li></ul><ul><li>In a few days, slides and a recording will be emailed to you and posted at: </li></ul><ul><li> </li></ul>
    26. 26. INTERESTED IN GETTING STARTED? <ul><li>To request a free live demo, </li></ul><ul><li>call (877) 365-2949 or email [email_address] Learn more at </li></ul>