Getting More from LinkedIN

760 views

Published on

Published in: Technology
  • Be the first to comment

Getting More from LinkedIN

  1. 1. Getting More From LinkedIN Maximize Your Networking in 15 Minutes per Day Presented by Adrienne Cregar Jandler President, Atlantic Webworks Managing Partner, Point Productivity
  2. 2. RECOGNIZING THE OPPORTUNITIES What We’ll Talk About Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. WHY are we here? Recognizing Core Opportunities, What We Want to Achieve Setting the stage for “A little less talk, a little more action”! Get Cooking With Gas! Strategies for Active Networking Breaking It Down: 5 Days of LinkedIN Daily action plan Quick ‘how to’ for key networking activities
  3. 3. FIRST THINGS FIRST A little housekeeping… Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. The Newsfeed (AKA “LinkedIN Home”)
  4. 4. RECOGNIZING THE OPPORTUNITIES Opportunities & Objectives for LinkedIN Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. Credibility & Exposure Active Networking & Relationship Building Research & Intel LinkedIN provides us with three core opportunities… Which do you find yourself spending more time doing? Which would give you a greater return on your investment of time?
  5. 5. STRATEGIES FOR ACTIVE NETWORKING Get Cooking with GAS! Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. How do We Build Credibility ? <ul><li>The Profile (Your Home on LinkedIN…Have you Cleaned House lately? ) </li></ul><ul><li>Your Contributions to Online Conversation (groups, polls, etc.) </li></ul><ul><li>Recommendations from your clients, partners, colleagues </li></ul><ul><li>Other ideas? </li></ul>How (and where) do we Get Exposure ? <ul><li>Updates to your Profile </li></ul><ul><li>Online activity (group posts, ‘likes’, poll voting, etc.) </li></ul><ul><li>Posting of content through apps on your profile </li></ul><ul><li>Through your contacts’ profiles </li></ul><ul><li>Being ‘found’ in searches </li></ul>It’s easy to get overly focused on the exposure … Don’t confuse exposure for networking… 
  6. 6. A WORD OF CAUTION Speaking of Exposure… Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. Don’t be this guy: Overexposure can be worse than NO exposure. Timing is everything!
  7. 7. A WORD OF CAUTION Speaking of Exposure… Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. How can timing your exposure benefit you? <ul><li>Multiple updates/Housekeeping </li></ul><ul><li>Jobhunting </li></ul>3 Examples of activities where timing is key: How do your updates impact others? <ul><li>Recommendations </li></ul>
  8. 8. Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. STRATEGIES FOR ACTIVE NETWORKING Get Cooking with GAS! Use LinkedIN for Active Networking Exposure aside, the real power of LinkedIN lies within your active use of the tools to connect with others What are the traits of the best networkers offline? Now, let’s break it down…
  9. 9. MONDAY Say hello to the week, and your network! Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. <ul><li>Review your newsfeed </li></ul><ul><li>Comment or ‘like’ where appropriate </li></ul><ul><li>Any new connections to be made? </li></ul><ul><li>What new clients or prospects are you meeting with this week? Have you connected with them? </li></ul><ul><li>Reach out to 3 of your existing connections </li></ul><ul><li>(shoot a message, forward a profile to a friend, </li></ul><ul><li>or share a group with a connection who would benefit) </li></ul>
  10. 10. <ul><li>Peruse group discussions </li></ul><ul><li>Comment or ‘like’ where you have something of value to add </li></ul><ul><li>Start discussions if appropriate </li></ul><ul><li>Shoot a welcome note to new group members and/or connect </li></ul><ul><li>with those you know or want to </li></ul><ul><li>get to know </li></ul><ul><li>Search for new groups of interest </li></ul><ul><li>Invite others who may have an interest to join relevant groups you are in </li></ul>Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. TUESDAY Check in on your Groups
  11. 11. WEDNESDAY Focus on visibility and positioning yourself <ul><li>Request recommendations – be strategic and specific! </li></ul><ul><li>Ask and answer questions </li></ul><ul><li>Post or respond to polls </li></ul><ul><li>Share books, articles, links, documents, presentations or other relevant resources </li></ul><ul><li>Update your status! </li></ul>Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. What apps have added to your profile ? Today is the day to attend to them !
  12. 12. THURSDAY Connect Meaningfully <ul><li>Give recommendations </li></ul><ul><li>Ask your friends to connect you to others </li></ul><ul><li>Invite friends to connect offline (Suggest a coffee? Lunch?) </li></ul><ul><li>Send private messages </li></ul><ul><li>Connect your friends to others </li></ul><ul><li>Reach out to people you would like to know, citing what you </li></ul><ul><li>have in common and why you are contacting them </li></ul>Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. <ul><li>Invite a connection to one of the groups you are in </li></ul>
  13. 13. Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. ‘ Invite Others ’ Link enables you to invite a friend to a group you are in Use LinkedIN to CONNECT OTHERS How to invite a friend to a group you are in
  14. 14. Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. Use LinkedIN to CONNECT OTHERS How to Forward a Profile ‘ Forward this profile to a connection ’ Link <ul><li>Go to the profile of the person you want to connect with someone else </li></ul><ul><li>Click the link to ‘Forward this profile to a Connection’ </li></ul><ul><li>Follow the steps on the resulting page (select recipient/s and enter your message) </li></ul>
  15. 15. Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved. Hello Adrienne, We share 24 common connections and 5 groups; we likely target similar companies and our services could be complementary. Would you be interested in meeting for coffee to see if we can help each other with leads, referrals or other connections? Regards, (his name) (his company name) Use LinkedIN to Stick Your Hand Out Example of connection request
  16. 16. ASK for help connecting… How to request an Introduction ‘ Get Introduced through a Connection ’ Link <ul><li>Go to the profile of the person you want to connect with </li></ul><ul><li>( who is a 2 nd or 3 rd level </li></ul><ul><li>connection) </li></ul><ul><li>Scroll to the bottom of their profile and click the link to ‘Get Introduced through a Connection’ </li></ul><ul><li>Follow the steps on the resulting page (select mutual contact and enter your message) </li></ul>
  17. 17. FRIDAY Staying Competitive : Intel & Research <ul><li>Peruse others’ connections </li></ul><ul><li>Check out your competitors (locally and nationally). </li></ul><ul><li>What are they doing on LI? Groups? Q&A? </li></ul><ul><li>Search out opportunities </li></ul><ul><li>Compile a ‘hit list’ of new contacts to seek out next week </li></ul><ul><li>Seek out details on new prospects and/or strategic partners </li></ul><ul><li>which offer commonalities or opportunities to connect </li></ul><ul><li>Employers: Check out employee profiles and profiles of prospective employees </li></ul>Getting More From LinkedIN: Maximize Your Networking in 15 Minutes Per Day Copyright 2011, Adrienne Cregar Jandler. All Rights Reserved.
  18. 18. Thank You! For the latest on upcoming seminars and webinars, please visit our website at www. p oint p roductivity.com

×