Don't Get Lost in the Crowd— Tap into Your Supporters' Passion to Become a  GREAT   Nonprofit
<ul><li>Dan Moore, Vice-President of Nonprofit Programs at GuideStar, USA, Inc.  </li></ul><ul><li>Perla Ni, CEO and found...
GuideStar’s Mission <ul><li>To revolutionize philanthropy and nonprofit practice by providing information </li></ul><ul><l...
<ul><li>Individuals </li></ul><ul><li>Private & Community Foundations </li></ul><ul><li>Service Providers to the Sector </...
GuideStar, USA About Reviews
Reviews on Exchange Report
Read Reviews
Have You Ever?
Trends in Online Shopping Most Shoppers Rely Heavily On Customer Reviews 65% of the time customer reviews are read “always...
Reviews about nonprofits    GreatNonprofits.org
Easy & Quick Way To Tell your Story <ul><li>- Average Local Nonprofit has: </li></ul><ul><ul><li>2 Full time staff and 30 ...
What Do Local Nonprofits Have? <ul><li>Goodwill  </li></ul><ul><li>Volunteers -  Stories of why they are devoting their fr...
Stories of Your  Clients
Stories of Your Volunteers
Stories of Your Donors
Powerful Narrative Stories of Impact <ul><li>Oral Cancer Foundation , Newport Beach, CA   </li></ul><ul><li>This 10-year-o...
FAQs <ul><li>What If I Get A Negative Review? </li></ul><ul><ul><li>Respond to Review and Post “Comment” </li></ul></ul><u...
No Reviews Yet? <ul><li>Email your volunteers, donors, clients and partners the link to write a review about you </li></ul...
How To Write A Review
How To Write A Review
How To Write A Review
A Nonprofits Experience Alicia Andrews, Associate Director Human Services Center corporation Kathleen Hower, CEO  Global L...
A Nonprofits Experience Robert Egger, CEO DC Central Kitchen
How You Can Get Your Stories Out
New! Get Reviews Easily Reviews Widget For Your Site
Start @ GuideStar.org
Don't Get Lost in the Crowd— Tap into Your Supporters' Passion to Become a  GREAT   Nonprofit
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Recruit more Donors and Volunteers for your Nonprofit

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Passionate people care about nonprofits and how their work is making a difference. Nonprofits can use this passion to recruit more donors and volunteers by asking these people to write a review. The live webinar discussion to learn how nonprofit reviews—from donors, volunteers, and people served—are transforming how people are connecting with nonprofits. View & Listen to the live webinar and others on this topic from the GuideStar.org Webinar archives page.

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  • Let Your Supporters Be Involved and Do Your Marketing For You Stories show what you do: Vividly Authentically Clearly and with conviction
  • Recruit more Donors and Volunteers for your Nonprofit

    1. 1. Don't Get Lost in the Crowd— Tap into Your Supporters' Passion to Become a GREAT Nonprofit
    2. 2. <ul><li>Dan Moore, Vice-President of Nonprofit Programs at GuideStar, USA, Inc. </li></ul><ul><li>Perla Ni, CEO and founder of Great Nonprofits </li></ul><ul><li>Kathleen Hower, Executive Director and Co-founder, Global Links </li></ul><ul><li>Robert Eggers, President of DC Central Kitchen </li></ul>The Experts
    3. 3. GuideStar’s Mission <ul><li>To revolutionize philanthropy and nonprofit practice by providing information </li></ul><ul><li>that advances transparency, </li></ul><ul><li>enables users to make better decisions, </li></ul><ul><li>and encourages charitable giving. </li></ul>
    4. 4. <ul><li>Individuals </li></ul><ul><li>Private & Community Foundations </li></ul><ul><li>Service Providers to the Sector </li></ul><ul><li>Media & Government </li></ul><ul><li>Nonprofits </li></ul>Programmatic Government Outcome-based Data Sources Intermediaries GuideStar Data Users Private Sector Nonprofits Financial Services <ul><li>Social Impact Analysis </li></ul><ul><li>Relevant Social Actions </li></ul><ul><li>Accountability Seals </li></ul>www.guidestar.org <ul><li>Constituency Data </li></ul>DATA
    5. 5. GuideStar, USA About Reviews
    6. 6. Reviews on Exchange Report
    7. 7. Read Reviews
    8. 8. Have You Ever?
    9. 9. Trends in Online Shopping Most Shoppers Rely Heavily On Customer Reviews 65% of the time customer reviews are read “always” or “most of the time” prior to making a decision to purchase
    10. 10. Reviews about nonprofits GreatNonprofits.org
    11. 11. Easy & Quick Way To Tell your Story <ul><li>- Average Local Nonprofit has: </li></ul><ul><ul><li>2 Full time staff and 30 volunteers </li></ul></ul><ul><ul><li>- 0 media mentions/year </li></ul></ul><ul><ul><li>- 0 Dir. of Marketing </li></ul></ul>
    12. 12. What Do Local Nonprofits Have? <ul><li>Goodwill </li></ul><ul><li>Volunteers - Stories of why they are devoting their free time to your nonprofit and what impact they have seen. </li></ul><ul><li>Clients - Stories of how they were helped by your nonprofit . </li></ul><ul><li>Donors - Stories of how they came to trust you and become passionate about supporting you. </li></ul><ul><li>Other community partners/stakeholders - Stories by your local government representative or corporate partner </li></ul>
    13. 13. Stories of Your Clients
    14. 14. Stories of Your Volunteers
    15. 15. Stories of Your Donors
    16. 16. Powerful Narrative Stories of Impact <ul><li>Oral Cancer Foundation , Newport Beach, CA </li></ul><ul><li>This 10-year-old nonprofit, which provides a dynamic online support forum.   The CEO sent an email to his major donor group highlighting some of the reviews that were posted. As a result, two new donors each gave $50,000 to the organization (which represented half of OCF’s annual budget); and the Entertainment Industry Foundation, based on GNP reviews, awarded OCF $300,000 in unrestricted funding. </li></ul>
    17. 17. FAQs <ul><li>What If I Get A Negative Review? </li></ul><ul><ul><li>Respond to Review and Post “Comment” </li></ul></ul><ul><ul><li>Automatic filter for certain speech </li></ul></ul><ul><ul><li>Ratings are averaged, one negative review isn't that significant </li></ul></ul><ul><ul><li>Reviews are ordered by most recent.  So if you have new reviews, the older negative reviews will be pushed down. </li></ul></ul><ul><ul><li>People are used to reviews and sorting out which ones are credible </li></ul></ul><ul><ul><li>Take it as constructive criticism. No one expects you to be perfect </li></ul></ul>
    18. 18. No Reviews Yet? <ul><li>Email your volunteers, donors, clients and partners the link to write a review about you </li></ul><ul><li>Post the link to write a review about you on Twitter and Facebook </li></ul>
    19. 19. How To Write A Review
    20. 20. How To Write A Review
    21. 21. How To Write A Review
    22. 22. A Nonprofits Experience Alicia Andrews, Associate Director Human Services Center corporation Kathleen Hower, CEO Global Links
    23. 23. A Nonprofits Experience Robert Egger, CEO DC Central Kitchen
    24. 24. How You Can Get Your Stories Out
    25. 25. New! Get Reviews Easily Reviews Widget For Your Site
    26. 26. Start @ GuideStar.org
    27. 27. Don't Get Lost in the Crowd— Tap into Your Supporters' Passion to Become a GREAT Nonprofit

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