When you give to charity you have NO IDEA what your donation has been used for. And what do you get in response once you do decide to part with your hard earned cash? - Barrages of appeals through your letterbox - Demanding that you give more - Making you feel depressed about the world - And feel guilty about your lifestyle Makerble is the only platform in the world that itemises the impact of your donations. You see: the number, variety and stories of people helped each month on the projects you support through your flexible Makerble subscription 4% of the subscription amount is Makerble commission

1. 1Makerble.com Tweet: @Makerble @MattKepple mk@makeworldwide.com
Presented by Founder & CEO Matt Kepple
He’d rather be feeling the impact of his charity donations
Guardian Activate Singapore Social Change Category
Presentation slides 1-12
Impact slide 13January 2015

2. If there’s a cause you care about, but you hate the charity experience
2Makerble.com Tweet: @Makerble @MattKepple mk@makeworldwide.com
When you give to charity you have NO IDEA
what your donation has been used for.
And what do you get in response once you do
decide to part with your hard earned cash?
• Barrages of appeals through your letterbox
• Demanding that you give more
• Making you feel depressed about the world
• And feel guilty about your lifestyle
Makerble is the only platform in the
world that itemises the impact of
your donations.
You see: the number, variety and
stories of people helped each month
on the projects you support through
your flexible Makerble subscription
4% of the subscription amount is Makerble commission

3. “I don’t donate money to charity because I’m not
confident that my donation won’t be wasted.
That’s why I volunteer my time instead because that way I
see the direct impact of what I put in”
Investment Manager
Male, aged 30-35
Dissatisfied, Disgruntled, Hassled: the traditional charity experience
3Makerble.com Tweet: @Makerble @MattKepple mk@makeworldwide.com
Giving to charity feels less and less rewarding. Here’s why:
1. People have no idea what their donations actually achieve.
[article by Forbes]
1. Once you start giving, charities bombard you with requests for
more money with little recognition of what you have already
given.
2. Fundraising ads and street fundraisers typically evoke feelings of
guilt that force people into giving or turn them off charity
“People want to see how their money has made a difference and it is
in the charities’ interest to be transparent,” says Maya Prabhu,
executive director of philanthropy services at Coutts. “They are not
interested in glamorous reports with lots of glossy photographs. They
prefer an email with clear bullet points on what the charity has
achieved.”

4. See the change you make in the world
4Makerble.com Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London
Feeling the impact of your donation: the Makerble experience
• You donate through a flexible monthly subscription
that gives you
• Freedom to change how much money you
allocate to each cause that interests you each
month
• Intelligent Matching to international variety of
projects run by certified charities
• Lifestyle Checkout full of fun donation amounts
• You see the impact you have made
• Your badges show you:
• Number & Variety of people helped by the
projects you support
• Photos, Videos and Updates from the staff on the
ground
• Now you can make a difference without your inbox or
doormat being overrun with appeals.
• You also get to ‘humble brag’ about the difference
you’re making in the world without needing to
disclose how much money you’re giving.
The Lifestyle Checkout
Your Impact Newsfeed
Impact Updates you can Share

5. The market opportunity is huge and global
5Makerble.com Tweet: @Makerble @MattKepple mk@makeworldwide.com
Sources: Money For Good report, New Philanthropy Capital; Giving Green Paper, UK Government Cabinet Office; UK Giving, Charities Aid Foundation & NCVO
£££ 5.5 million people willing to start giving
4 million people willing to give an additional £665million
5 million people willing to switch £1.7billion of donations to
those charities that better communicate the impact of donations
There are 12.5million SATISFIED donors
There are 27million monthly donors in the UK in total
{
14.5million people (UK) want a more rewarding donation experience
and have £2.4billion per year which they want to donate to charity in a
more rewarding way.
UK individual donations total £9billion. Global individual donations total £240billion.

6. Multiple revenue sources
6Makerble.com Tweet: @Makerble @MattKepple mk@makeworldwide.com
Targeting workplaces
given 31% of employees
want to donate at work
but only 3% do. We
know why.
Brands using Makerble to
better prove their impact
on the world AND to
create moments for their
customers to give
White-labelling Makerble
for charities so they can
use it to power their own
donations or other
services
Buyers & Sellers on eBay alone donated
over £3million at the checkout in 2013.
The average employee donates £161/year
to charity through work: 118million in 2012
ONLINE AND
WORKPLACES
Revenue
• 4% commission
• Future: SaaS fee to the
employer for providing
a service that
• boosts staff morale
• lets the company publish the
aggregate impact of all its staff
BRANDS
AND RETAILERS
Revenue
• 4% commission
• Future: SaaS fee to
brands for providing a
service that
• Increases customer loyalty
• lets the company showcase
the aggregate impact of all its
customers AND itself
CHARITIES
Revenue
• £10k+ White-label
Fees for charities
that use Makerble Technology to
power other services they offer
digitally
• Future: SaaS fee to
charities using
Makerble for
donations

7. 7Makerble.com Tweet: @Makerble mk@makeworldwide.com Matt Kepple, London
We have projects you have something in common with
• Letting people find projects by their interests, previous holiday destinations, etc
We encourage passionate sharing
• Making donors so proud of their personal impact that they just have to share it
We are an enterprise platform
• We’re built for scale: e.g. for HR managers to deploy within their workplaces
We can turn competitors into collaborators
• Two giving platforms JustGiving and GlobalGiving have requested to use our API
We have a brand that makes giving feel aspirational
• Gamification | Playfully Sophisticated Design | Clean UX | Fun Personality
We care about your personal fulfilment, not your money
• Our privacy controls and person-centred features will foster deep brand loyalty
How Makerble will succeed where others have not

8. Traditional charity websites don’t show people their impact
8
Makerble.com Tweet: @Makerble @MattKepple mk@makeworldwide.com
Very social user experienceThe user experience is not social
Impact of your donation is very visible
No Impact shown
Progress newsfeed
Majority of charities’
fundraising appeals
8
Impact reports
Specific projects
Profiles of other
donors are shown
Member get Member
fundraising built-in
Donation activity in
social newsfeeds

9. Marketing Plan. Initial focus is Online and Workplaces
9Makerble.com Tweet: @Makerble @MattKepple mk@makeworldwide.com
Online and via
Workplaces
Brands and Retailers Charities
METRICS:
Cost per Acquisition: £2.36 per donor
Annual commission per donor: £2.88
Average industry churn is 3%
ONLINE:
• Social Media campaigns
• Online Advertising
• PR to build reputation
• Member-get-Member whereby
people ask people to give to their
‘Collection’ of projects
WORKPLACES:
• All of the above plus
• Cold-calling to reach senior
management, HR and CSR staff
• Re-selling by providers of
professional services e.g.
accounting firms and marketplaces
such as included.co
B2B: reaching companies
• Cold-calling to reach senior
management, marketing, brand and
CSR staff
• Targeted industry PR
• Re-selling by providers of
marketing services e.g.
advertising agencies, CSR
consultancies, PR agencies
B2C: reaching their customers
• #shopathon campaign to excite
people about the Lifestyle Checkout
• Templates for Point of Sale
materials to go in-store
• Cold-calling to reach fundraising,
digital and project staff
• Targeted industry PR
• Re-selling by providers of
marketing services e.g. digital
agencies,

10. 1
0www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London annabel@makeworldwide.com 10
Team know the industry well
Matt Kepple - CEO
• Created award-winning
fundraising campaign that got
university students to sponsor
children by splitting the cost to
£1/month each
• 10 years trends & marketing for
brands, government, charities,
events, music industry
• Well-networked within social
enterprise circles
Annabel Dickson – Director of Social
Progress
• Co-founded (with Matt Kepple and
friends) two organisations that have
raised over £100,000 for charities by
showing donors what their donations
will achieve.
• Well-networked within philanthropy
and charity circles
Team also includes 2 full stack
developers and several volunteers
Kate Gault – Director of Brand
Strategy
• Comic Relief partnership with Walkers
Crisps
• Cannes-Lions award-winning Account
Director at leading advertising agency.
• Clients have included Heinz, Financial
Times, ITV Drama
Abhi Patel – CTO
• Full stack developer
• Built trading algorithms at
Goldman-Sachs and Deutsche
Bank for internal and external
clients
• Project managed
multinational teams of
programmers

11. Traction and Funding Need
11Makerble.com Tweet: @Makerble @MattKepple mk@makeworldwide.com
Since launching 20th November 2014
Our average subscription (monthly donation) is £7/month
We earn a 4% or 5% commission on each gross donation
Over 40 Makers (monthly subscribers)
2 x corporate clients donating £1,000 each
1 x charity white-label client generating fees of £50,000
15 x approved projects with a further 46 pending approval
ALREADY RAISED
• In May 2014 we raised £30k in an equity
seed round from two angels
• In March 2014 we won £250k of in-kind
consulting services and 1 year’s free office
space from the global insight company What
If Innovation Partners
• In November 2014 we started receiving 1
day/month pro bono growth hacking from
the leading agency True Up
• In December 2014 we got a place on the
UCL Decide programme that includes UX
consultancy and access to up to 30,000 early
adopters
RAISING £300k for 12 month runway for Go To Market
• £25k/month spent across
• tech 50%: full stack CTO, senior dev in UK; two
full stack developers in India
• marketing 25%: 2 Managers, 4 volunteers,
advertising budget
• operations 25%: office space, charity relations,
professional services
• Already SEIS eligible. EIS will be applied for.
Press coverage
“It’s great how we’ve been able to recruit donors
so easily on Makerble!”
Baillie Aaron founder of the charity Spark Inside

12. Please call to arrange a meeting or ask questions
12www.Makerble .com Tweet: @Makerble Kate Gault, London kate@makeworldwide.com

13. How Makerble makes an impact on society
13Makerble.com Tweet: @Makerble @MattKepple mk@makeworldwide.com
Social Challenge
• Charities receive donations based on how good they are at fundraising instead
of the actual impact of their work
• 70% of charitable income goes to the top 1% of charities
The role of Makerble
• By focusing on the impact of individuals’ donations, we can make people care
about the impact of charities.
• Over time this will put pressure on charities to competitively
communicate, prove and improve their impact
• Charities that are more impactful will receive more donations than those
that are less so
• As a result, society will get better faster because:
• the charities that are more impactful will have increased resources to
expand their impactful work.
• charities that were less impactful will have been incentivised to improve
their impact