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Twitter as a Business Tool

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Twitter as a business tool, an executive summary of strategies for using twitter for business. As presented to the Council of Small Business Executives Roundtable #10 in Milwaukee, WI on April 21, 2009.

Published in: Technology, Design

Twitter as a Business Tool

  1. 1. and other business tools
  2. 3. It’s Chat. <ul><li>Smart “cocktail” conversation </li></ul><ul><li>Choose your friends </li></ul><ul><li>Establish a voice </li></ul><ul><li>You don’t have to talk all the time </li></ul>
  3. 5. It Can Mean Business. <ul><li>Monitor customer feedback </li></ul><ul><li>Respond to customer feedback </li></ul><ul><li>Thought leadership </li></ul><ul><li>Engage in dialogue </li></ul><ul><li>Network with colleagues </li></ul>
  4. 7. Getting Started. <ul><li>Create a messaging strategy </li></ul><ul><li>Consider your audience </li></ul><ul><li>Designate a champion (those kids know how) </li></ul><ul><li>Just do it </li></ul><ul><li>Wash, rinse, repeat </li></ul>
  5. 9. Do It Better. <ul><li>ReTweet </li></ul><ul><li>No one cares what you ate for lunch </li></ul><ul><li>Reply often </li></ul><ul><li>Post interesting stuff </li></ul><ul><li>Hash, man. </li></ul><ul><li>1,000 words in 140 characters or less </li></ul>
  6. 11. Zeitgeist. <ul><li>http://search.twitter.com </li></ul><ul><li>http://socialmention.com </li></ul><ul><li>http://twitter.grader.com </li></ul><ul><li>http://localtweeps.com </li></ul>
  7. 12. Tools <ul><li>Twhirl </li></ul><ul><li>TweetDeck </li></ul><ul><li>Phone Apps for iPhone and Blackberry </li></ul><ul><li>Finn Digital Hot Sheet </li></ul><ul><li>http://www.finndigital.com/company/hotsheet_archives.aspx </li></ul><ul><li>http://www.briansolis.com/2008/10/twitter-tools-for-community-and.html </li></ul>
  8. 13. Perspective <ul><li>Small part of the conversation prism </li></ul><ul><li>Lifecycle and evolution </li></ul><ul><li>One conversation tool </li></ul>
  9. 15. Tweet Me. <ul><li>twitter: @billfinn </li></ul><ul><li>twitter: @finndigital </li></ul><ul><li>[email_address] </li></ul><ul><li>http://finndigital.com </li></ul><ul><li>http://www.linkedin.com/in/finndigital </li></ul>

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