Pop Idol as Your Business Model

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A presentation on participatory marketing

Pop Idol as Your Business Model

  1. Pop Idol as Your Business Model The Power of Participation Dr Paul Marsden clickadvisor
  2. Who’s the guy with Jacko? clickadvisor
  3. “He should be melted down into glue” Chris Martin, Coldplay clickadvisor
  4. Simon Fuller The Man Behind the Pop Idol Franchise clickadvisor
  5. Pop Idol Participatory Entertainment clickadvisor
  6. Pop Idol Generation Where’s the Mouse? clickadvisor
  7. Web 2.0 Participatory Media clickadvisor
  8. Participatory Media >50% of Top Sites Now Driven By Participatory Media clickadvisor
  9. Participatory Media Not the End of Corporate Art, but... clickadvisor
  10. Participatory Marketing clickadvisor Brands Do Pop Idol
  11. Participatory Marketing clickadvisor Brands Do Pop Idol
  12. Participatory Marketing clickadvisor Brands Do Pop Idol
  13. Participatory Marketing clickadvisor Brands Do Pop Idol
  14. Participatory Marketing clickadvisor Brands Do Pop Idol
  15. Participatory Marketing clickadvisor Brands Do Pop Idol
  16. Participatory Marketing clickadvisor Participation Beyond Pop Idol: Brand Ambassadors
  17. Participatory Marketing Closing the Loop with Consumers Participatory Marketing clickadvisor Participation Beyond Pop Idol: Collaborative Filtering
  18. Participatory Marketing clickadvisor Participation Beyond Pop Idol: Participation for Good
  19. The Psychology of Participation / Pop Idol clickadvisor The Hawthorne Effect
  20. Brewtopia - A Pop Idol Brand clickadvisor Participatory Marketing in Action
  21. Participatory Marketing clickadvisor Increases Brand Loyalty and Brand Advocacy
  22. Participatory Marketing Drives Brand Trial and clickadvisor Word of Mouth
  23. Participatory Marketing clickadvisor Four Times as Effective as Television Advertising
  24. Participatory Marketing clickadvisor Self-funding Marketing
  25. Participatory Marketing clickadvisor Builds Brand Equity
  26. Branding: “Establishing efficient, choice-shaping associations with the brand name” Participatory Marketing clickadvisor Builds Brand Equity
  27. Participatory Marketing clickadvisor Listen and Be Seen Be Listening
  28. e Lak gon e ob ome W dr Syn Participatory Marketing clickadvisor Actually Listening
  29. e Lak gon e ob ome W dr 80% of CEO’s believe their brands Syn offer a superior experience... Participatory Marketing clickadvisor Actually Listening
  30. e Lak gon e ob ome W dr 80% of CEO’s believe their brands Syn offer a superior experience... ...8% of their customers agree Bain & Co Participatory Marketing clickadvisor Actually Listening
  31. One More Thing... Back to Pop Idol (Sorry) clickadvisor
  32. Original Pop Idol Concept Web Business for Spotting and Commercialising New Talent Step 1: Source Talent From The Crowd Step 2: Screen for Potential Step 3: Own the Output clickadvisor
  33. Screening for Potential Professional Juries clickadvisor
  34. Screening for Potential People Juries clickadvisor
  35. Owning the Output Commercialise the hell out of the winner clickadvisor
  36. Pop Idol is Not Trivial The Science Bit: Application to Business of Darwinian Genius Creativity = STEP 1: Random Variation + STEP 2: Competitive Selection clickadvisor
  37. Pop Idol is The Ultimate Creative Engine Survival of the Fittest Creativity clickadvisor
  38. Pop Idol is The Ultimate Creative Engine Survival of the Fittest Creativity clickadvisor
  39. Pop Idol is The Ultimate Creative Engine Survival of the Fittest Creativity clickadvisor
  40. Threadless: Pop Idol for Graphic Designers clickadvisor Web Business for Spotting and Commercialising Talent
  41. InnoCentive: Pop Idol for Scientists clickadvisor Web Business for Spotting and Commercialising Talent
  42. iStockphoto: Pop Idol for Photographers clickadvisor Web Business for Spotting and Commercialising Talent
  43. OpenAd: Pop Idol for Creatives clickadvisor Web Business for Spotting and Commercialising Talent
  44. TopCoder: Pop Idol for Geeks clickadvisor Web Business for Spotting and Commercialising Talent
  45. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  46. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  47. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  48. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  49. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  50. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
  51. Pop Idol: “Competitive Crowdsourcing” Outsourcing to the Crowd Jeff Howe clickadvisor
  52. Pop Idol: “Competitive Crowdsourcing” Outsourcing to the Crowd Crowdsourcing: The the act of taking a task traditionally performed by an employee or contractor, and outsourcing it in the form of an open call Jeff Howe clickadvisor
  53. Wrap Up clickadvisor
  54. Wrap Up 1. Pop Idol: Effective Digital Marketing Model Gold Standard Participatory Marketing clickadvisor
  55. Wrap Up 1. Pop Idol: Effective Digital Marketing Model Gold Standard Participatory Marketing clickadvisor
  56. Wrap Up 1. Pop Idol: Effective Digital Marketing Model Gold Standard Participatory Marketing 2. Pop Idol: Effective Digital Business Model Online Talent Spotting & Commercialisation as Web 2.0’s Golden Egg clickadvisor
  57. Thanks! paul.marsden@clickadvisor.com clickadvisor

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