Email & Social Media: Trends and Perspectives

897 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
897
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Email & Social Media: Trends and Perspectives

  1. 1. Email Social Media Trend Perspectives
  2. 2. Today • Review trends • Draw key learning point • Recommend potential strategies • Your mileage may vary
  3. 3. Avoid Deletion • Who is it from? • What’s in it for me? • How do I take action?
  4. 4. The Strength of Silent E • Share interesting news • Stay in touch • Notification • Price of entry for belonging to social network http://www.michaelspornanimation.com/splog/ http://www.scottmonty.com/2010/03/email-silent-e.html
  5. 5. Oh yes, we’re social. http://discoverdigitallife.com/ And we still use email.
  6. 6. Just to prove it. But it’s shifting all the time.
  7. 7. ROI. Hmm.
  8. 8. Check it.
  9. 9. Small Chart. Big deal! Email conversion rates trump social.
  10. 10. Exact Target Acquires CoTweet
  11. 11. Facebook Apps Push Email • January 2010 • App notifications in your inbox • App developers connect with users – FB removed as middleman • Facebook Connect – Store new member email addresses if FC used as alternative login http://mashable.com/2010/01/20/facebook-applications-email/
  12. 12. Some Practical Objectives • Email campaigns drive traffic to social sites • Social campaigns to drive email subscription • Email campaigns with social sharing of content • Create social graph through email – Shared address builds profile – Identifies subscribed influencers – Guides tactical choices
  13. 13. Reason to Engage • Content Humanity (Personable) • Content Authenticity (Real, believable) • Content Relevancy (Why should I care) • Content Message (Story, Benefit, Action)
  14. 14. Strategies For Improvement • Full-circle engagement (CRM) • Full-calendar program • Progressive profiling (segmentation) • Reactivate non-responders
  15. 15. Full Circle
  16. 16. Actions • Set Business Objectives • Test • Adapt • Listen • Build Trust • Influence the Influencers (80/20 Rule) • Remove silos and integrate marketing effort
  17. 17. Your perspectives? Bill Finn bill@finndigital.com http://finndigital.com Blog.finndigital.com @billfinn @finndigital http://hotsheet.me

×