Just Push The Button  Project Management in the Digital Age
Finn Digital• Digital Agency• Regional clients with global reach• Where marketing and technology strategy  meet, we’ll be ...
2+2 = 5(Technology + Design) * Client Experience________________________________Production + Project Management + (Account...
The Iceberg Effect"Id like to do something like Google, except better. And I have $500."
Corporate BudgetsIts December 15.I have $10,000 left in my budget for the year.Id like to redesign our web presence.Can yo...
Get Your Adjectives
Common Metaphors
The Architect
The Architect    Mechanic
The Architect The Doctor
Consumer vs. Enterprise     Perception• Complexity• Availability• Price• Value
Online Tools• 5 years ago, we were building CMS• Now, we buy or use open-source• 5 years ago, Facebook was started• 5 year...
Opportunities• Content design ignored for systems  development• Design abbreviation to speed production• Stakeholder invol...
Big Successes• Time Tracking, Accurate Estimation• Design is integral, not abbreviated• Early stakeholder involvement• Sys...
Defining• Creative Process• Discovery Process
Timeline Spin• Programmer• Client Advocate• Actual
Scope Creep• Own worst enemy• Vision, budget, promises and expectations• Stop entrepreneurial selling
It’s Just One Page                                blog.johnsonbank.com/generationsUsing the same template...They’re basica...
System Expectation                 Management•   bucyrus.com mobile•   johnsonbank.com•   systems efficiency vs. systems li...
Tools That Make Life Easier•   ActiveCollab•   Google Apps•   Skype•   Yammer•   GoToMeeting•   Evernote•   Search (of any...
Biggest StepsForward• Wireframing• Formalizing and  Integrating Information  Architecture and  Design Process
Next Improvements• Project proposal: understanding scoping  *and* creative• Managing proposal resources in small team  env...
Vision of Success• Customer service,  responsive attention• Process-driven results  with creative WOW• Structure as mechan...
Roadmap• Mobile• Social• Technology HARM• Integration of Online and Offline• User experience funnel to business goals
Your thoughts?
Just Push the Button
Just Push the Button
Just Push the Button
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Just Push the Button

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"Just Push the Button" is the biggest misconception of project management, execution and delivery in the digital age. Bill Finn, CEO of Finn Digital, will give you an insider's tour through the perceptions, pitfalls and performance advantages of the people, process and products involved in project managing for the digital deliverable. Real-world examples drawn from 14 years in the digital space will illustrate what can happen when globally-minded, Fortune-listed corporations ask us to "just push the button".

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  • Just Push the Button

    1. 1. Just Push The Button Project Management in the Digital Age
    2. 2. Finn Digital• Digital Agency• Regional clients with global reach• Where marketing and technology strategy meet, we’ll be there• B2B and B2C
    3. 3. 2+2 = 5(Technology + Design) * Client Experience________________________________Production + Project Management + (Account Mgt. * .3)
    4. 4. The Iceberg Effect"Id like to do something like Google, except better. And I have $500."
    5. 5. Corporate BudgetsIts December 15.I have $10,000 left in my budget for the year.Id like to redesign our web presence.Can you do that by January 1?Really? Why not?
    6. 6. Get Your Adjectives
    7. 7. Common Metaphors
    8. 8. The Architect
    9. 9. The Architect Mechanic
    10. 10. The Architect The Doctor
    11. 11. Consumer vs. Enterprise Perception• Complexity• Availability• Price• Value
    12. 12. Online Tools• 5 years ago, we were building CMS• Now, we buy or use open-source• 5 years ago, Facebook was started• 5 years ago,YouTube was invented
    13. 13. Opportunities• Content design ignored for systems development• Design abbreviation to speed production• Stakeholder involvement• Systems “definition”• Just change it perception
    14. 14. Big Successes• Time Tracking, Accurate Estimation• Design is integral, not abbreviated• Early stakeholder involvement• System definition allows efficiencies
    15. 15. Defining• Creative Process• Discovery Process
    16. 16. Timeline Spin• Programmer• Client Advocate• Actual
    17. 17. Scope Creep• Own worst enemy• Vision, budget, promises and expectations• Stop entrepreneurial selling
    18. 18. It’s Just One Page blog.johnsonbank.com/generationsUsing the same template...They’re basically the same...It’s just copy-and-paste...
    19. 19. System Expectation Management• bucyrus.com mobile• johnsonbank.com• systems efficiency vs. systems limitations
    20. 20. Tools That Make Life Easier• ActiveCollab• Google Apps• Skype• Yammer• GoToMeeting• Evernote• Search (of any kind)• Axure• Balsamiq• Pen and Paper
    21. 21. Biggest StepsForward• Wireframing• Formalizing and Integrating Information Architecture and Design Process
    22. 22. Next Improvements• Project proposal: understanding scoping *and* creative• Managing proposal resources in small team environment
    23. 23. Vision of Success• Customer service, responsive attention• Process-driven results with creative WOW• Structure as mechanism for expansion
    24. 24. Roadmap• Mobile• Social• Technology HARM• Integration of Online and Offline• User experience funnel to business goals
    25. 25. Your thoughts?

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