New Albany Twitter Seminar

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New Albany Twitter Seminar

  1. Tweet. Tweet. Tweet
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  3. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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  14. Borders no longer exist
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  16. Language is Secondary
  17. “ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google
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  26. Content
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  29. The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
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  38. What is Twitter? http://www.twitter.com
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  40. <ul><li>Micro-blogging service that enables its users to send and read other users’ updates known as tweets. </li></ul>
  41. <ul><li>Cocktail </li></ul><ul><li>Party </li></ul>
  42. 35-49 Represent 42% of Twitter Users
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  44. Tweets
  45. <ul><li>Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>
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  47. @
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  49. RT
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  51. #
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  54. Tweet Up
  55. Tiny.Url
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  57. Profile
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  59. Background <ul><li>Give Additional Connection Points </li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>
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  61. Name – Bio - Web <ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul><ul><li>Location </li></ul><ul><li>Website </li></ul>
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  63. Lists
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  68. Email
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  72. Search
  73. http://search.twitter.com
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  80. Friends Enemies
  81. <ul><li>Start by following your friends </li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Follow industry leaders </li></ul>
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  83. TweetDeck www.tweetdeck.com Desktop Application for Twitter Management
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  86. Hootsuite www.hootsuite.com Web Based Application for Twitter Management
  87. MOST Getting the out of Social Media
  88. Monitoring Objectives Strategy Tools
  89. <ul><li>The Importance of Listening </li></ul><ul><li>Custom Reputation Management </li></ul><ul><ul><li>Radian6.com </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring
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  92. <ul><li>Establish the Rules </li></ul><ul><li>Why are you applying social media? </li></ul><ul><li>What do you want to accomplish? </li></ul>Objectives
  93. <ul><li>The Value of a Story </li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? </li></ul>Strategy
  94. <ul><li>What technology are you using? </li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Tools
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  96. 5 Ways to Combine
  97. 1. Marketing Research
  98. 2. Traditional Networking
  99. 3. Integration
  100. 4. Brand Awareness
  101. 5. Lead Generation
  102. blogsearch.google.com
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  109. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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