Marketing Profs Digital Marketing Mixer Presentation

1. Building Blocks of Social Media Christopher S. Penn, Chief Media Ofﬁcer Student Loan Network

2. Please think carefully about environmental impact before printing this presentation.

3. MarketingOverCoffee.com/ dmm08

5. Save a small tree! Text CHRISPENN to 41411 for my business card.

6. Why are you here?

7. Unread

8. Unseen

9. Unheard

10. Authenticity Blogosphere Conversation del.icio.us Digg Disclosure Enterprise 2.0 Facebook Friend Feed FrieNDA KickApps LinkedIn Mash-Up Meme Micro-Blogging MoBlogging MySpace Presence Reddit Remix Ruby on Rails Semantic Web Social Graph Social Media Monitoring Social Media Optimization Social Media Press Release Social Networks SocNet StumbleUpon Transparency Tumblr Tweet Twitter User-Generated Content Viral Marketing Viral Video Vlogging Vlogging Web 2.0 White Label Widget Wiki XML YouTube

11. NOT

12. social media

13. media

14. Blocks

15. Service Passion Science Content

16. Service Social Science Media Passion Power Content

17. Content

18. Simple

19. Unexpected

20. Concrete

21. Credible

22. Emotional

23. Story

24. Things you read Things you hear Things you watch

25. Science

26. Things you read Things you hear Things you watch

27. Twitter Search

28. Google Blog Search

29. Google Insight

30. AdWords Keyword

31. CrazyEgg

32. Google Optimizer

33. Google Analytics

34. Webmaster Tools

35. Webmaster Tools

36. Passion

37. Service

38. who can you help up?

39. Summary

40. Service Social Science Media Passion Power Content

41. More: www.FinancialAidPodcast.com www.StudentLoanNetwork.com www.MarketingOverCoffee.com www.ChristopherSPenn.com

42. Save a small tree! Text CHRISPENN to 41411 for my business card.

43. Bonus Round

44. Service Social Knowledge Media Passion Power Conﬁdence