Email Marketing 2014 Edition

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Email Marketing 2014 Edition

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Email Marketing 2014 Edition

  1. 1. 型 Email Marketing ! 2014 Edition
  2. 2. Who am I? ! twitter.com/ cspenn/ favorites
  3. 3. Warnings
  4. 4. The Big Picture
  5. 5. MEDIA AUDIENCE MARKETING LEADS SALES REVENUE
  6. 6. $40 earned per $1 spent
  7. 7. 七 7 Elements of Email Marketing
  8. 8. STRATEGY CONTENT LIST PLATFORM DELIVERY METRICS INTEGRATION
  9. 9. 戦 略 Strategy
  10. 10. WHAT WHEN WHERE Strategy
  11. 11. 168 HOUR TESTING Strategy
  12. 12. There is no single best time to send an email… ! … or anything else.
  13. 13. WEEKLY EMAILS Strategy
  14. 14. 内 容 Content
  15. 15. RELEVANT TIMELY TARGETED VALUABLE Content
  16. 16. WHERE DOES CONTENT COME FROM? Content
  17. 17. WEBINAR > BLOG > CURATION > EMAIL > EBOOK Content
  18. 18. Mobile: 2011
  19. 19. Mobile: 2014
  20. 20. Content
  21. 21. Content
  22. 22. Content
  23. 23. Content
  24. 24. 名 鑑 List
  25. 25. Building The List
  26. 26. Building The List
  27. 27. Building The List
  28. 28. Building The List
  29. 29. Building The List
  30. 30. Building The List
  31. 31. 機 関 Platform
  32. 32. There is no one best email platform. ! There is only what you need and what you can afford.
  33. 33. Platform
  34. 34. What features do you need?
  35. 35. Marketing Automation vs. Email Marketing Service Provider
  36. 36. 配 信 Delivery
  37. 37. Never Send Crap
  38. 38. Never Spam People
  39. 39. This button will destroy all your hard work.
  40. 40. SPF SENDER ID DKIM DMARC Delivery Protocols
  41. 41. FROM: SUBJECT: Recipient Behavior
  42. 42. Subject Lines Are HEADLINES
  43. 43. Test to people who don’t know you
  44. 44. Be consistent with people who know you
  45. 45. The New White List
  46. 46. 測 定 Metrics
  47. 47. Industry averages are… ! WORTHLESS
  48. 48. Diagnostics
  49. 49. Conversion
  50. 50. Earned - Spent Spent ROI
  51. 51. 改 善 Kaizen
  52. 52. 緒 Integration
  53. 53. Email Lists Power Ads
  54. 54. Email Lists Power Ads
  55. 55. 結 Integrated Campaigns
  56. 56. Integrated Campaigns
  57. 57. 結 論 Wrapup
  58. 58. Blatant Pitch 1 ! http://www.christopherspenn.com /buy-the-marketing-white-belt-book/
  59. 59. Blatant Pitch 2 ! http://www.christopherspenn.com /buy-marketing-red-belt/
  60. 60. http://cspenn.com/n ! http://www.shiftcomm.com /subscribe See it in Action!

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