1. ANALYZING YOUR AUDIENCE
BEFORE YOU SPEAK
Group 4:
Vũ Thị Cẩm My
Lê Thuý Ngân
Võ Lê Như Ngọc
Trần Thị Hồng Ngọc
Võ Ngọc Thảo Nguyên

2. Analyzing your audience before you speak
 Demographic Analysis
 Identifying Demographic Information about Your Audience
 Attitudinal Analysis
 Identifying Attitudinal Information about Your Audience
 Environmental Analysis

3. Demographic Analysis
AGE
Since individuals of the same generation often share similar
values, beliefs, and attitudes, age is an important variable to consider.

4. Demographic Analysis
GENDER
It is important to remember that since birth, we have been conditioned
to make the distinction between men and women, masculinity and
femininity.

5. Demographic Analysis
CULTURAL, ETHNIC, AND RACAIL BACKGROUND
In order to adapt the message to the audience it is important to
become aware of one’s own ethnocentrism and to avoid prejudice
and racism.

6. Demographic Analysis
RELIGION
Understanding the religions in your audience will help you relate to
the members and avoid excluding members of differing religions.

7. Demographic Analysis
EDUCATIONAL LEVEL
Consider both the formal education and the self-directed learning of
the members of your audience to adapt your speech content.

8. Identifying Demographic Information about Your Audience
 Informal Demographic Audience Analysis
 Formal Demographic Audience Analysis

9. Identifying Demographic Information about Your Audience
Informal Demographic Audience Analysis
1. Directly
Directly
Observe
and ask
Make some
inferences
Educational
level
Cultural
traits
Approximate
age

10. Identifying Demographic Information about Your Audience
Informal Demographic Audience Analysis
2. Indirectly
- Speak to a group you have not seen before
Talk with person who know something about the audience members
+ Average age
+ Political affiliation
+ Religious belief
+ Income level
 Try to get as much information as possible

11. Identifying Demographic Information about Your Audience
Formal Demographic Audience Analysis
When you cannot determine the traits of your audiences from
observation and informal discussions => A BRIEF QUESTIONAIRE

12. DEMOGRAPHIC AUDIENCE ANALYSIS QUESTIONAIRE
1.
Name(optional):……………….…………………………………………………
2.
Sex : Male…………………..………..……Female…………………...……….
3.
Occupation :…………………………………………………………………………
4.
Religious affiliation:………………………………………………………………
5.
Marital status: Married…………Single….……..Divorced……………
6.
Major in school:……………………………………………………………………
7.
Years of schooling before high school:………………………………….
8.
Annual income:……………………………………………………………………
9.
Age :…………………………………………………………………………………….
10.
Hometown and state:……………………………………………………………
11.
Political affiliations: Republican… Democrat...Other….None…
12.
Membership in professional or fraternal organizations:………..

13. Identifying Demographic Information about Your Audience
SUMMARY
 Learning as much as possible about the makeup of your audiences.
 CAUTION:
Inferences based on generalized information may lead to faulty
conclusions.

14. Attitudinal Analysis
 Audience and Topic
 Audience and Specific Purpose
 Audience and Speaker

15. Attitudinal Analysis
Attitude
• An individual’s like or dislike.
Belief
• The way an individual structures reality to determine what is true or false.
Beliefs underlie attitudes.
Value
• Enduring concepts of good and bad, right and wrong.

16. Attitudinal Analysis
Audience and Topic
The topic of a speech provides one focus for an audience’s attitudes,
beliefs and values.
Are they
interested and
apathetic?
Knowing how an audience feels about a topic helps to plan and
deliver your message.

17. Attitudinal Analysis
Audience and Specific Purpose
A specific purpose reveals a speaker’s exact position on a topic, so an
audience is even more likely to agree or disagree with a specific
purpose than a general topic.

18. Attitudinal Analysis
Audience and Speaker
The audience’s attitude toward a speaker can influence reaction to a
speech.
An audience’s positive attitude toward you as a speaker can
overcome negative or apathetic attitudes they may have toward your
topic and purpose.
Credibility

19. Identifying Attitudinal Information about Your Audience
 Informal Attitudinal Analysis
 Formal Attitudinal Analysis

20. Identifying Attitudinal Information about Your Audience
Informal Attitudinal Analysis
Asking people who are familiar with your audience to tell you
something about its attitudes, beliefs, and values.

21. Identifying Attitudinal Information about Your Audience
Formal Attitudinal Analysis
 Conducting a formal survey of your listeners’ attitudes,
beliefs, and values.

22. Identifying Attitudinal Information about Your Audience
Analyzing steps
• Deciding what you want to know about your
1st step audience
2nd
step
• Planning the questions that will give you this information
• Testing these questions on a small group of people to make
3rd step sure that they are clear and bring forth meaningful answers

23. Environmental Analysis
Physical conditions have an impact on:
- your performance
- the audience’s response
- the overall success of the speech

24. Environmental Analysis
REALLY
?

25. your performance
Physical conditions
have an impact on:
- your performance
- the audience’s response
- the overall success of the
speech

26. the audience’s response
Physical conditions
have an impact on:
- your performance
- the audience’s response
- the overall success of the
speech
I miss u much
much
much, honeyyyyy
!!!!

27. the overall success
Physical conditions
have an impact on:
- your performance
- the audience’s response
- the overall success of the
speech

28. Environmental Analysis
PHYSICAL CONDITIONS
?

29. Environmental Analysis
ROOM ARRANGEMENT
and
DECOR

30. Environmental Analysis
AFFECT
how your audience
behave

31. EXAMPLE
3 ROOMS
“UGLY”
-”HORRIBLE”
-”REPULSIVE”
“AVERAGE”
-a professor’s
office
“BEAUTIFUL”
 the task of rating several facial photographs

32. RESULTS
FACIAL
PHOTOGRAPHS
“UGLY”
“AVERAGE”
HIC
HIC
“BEAUTIFUL”
HM…
HM…
KEKE
KEKE

33. CONCLUSION
THE BEST SPEAKING ENVIRONMENT
?

34. CONCLUSION
just 3 words ^^
so You must
remember, nhé!
UP TO YOU

35. YOU HAVE A
HELP
^^

36. EBVIRONMENTAL QUESTIONS
1. Physical arrangement
2.The audience seating
3. Attendances
4.Use a microphone?
5. From a lectern?
6. appearance
7. The room lighting
8. Be on a stage/
raised platform?
9. How close?
10.Equipment for visual
aids?

37. WISH
with
YOU SUCCESSFUL and “LUCKY”
PUBLIC SPEAKING
^^

38. THANKS FOR YOUR
ATTENTION!