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Pitch
Genre
From my audience research I found that the most
popular genre of music was rock, so I am going to
create a rock magazine because I appealed to the
larger amount of people. Although my rock magazine
is also going to contain sub-genres of rock like punk-
pop, metal, classic rock etc.
There weren’t enough answers for all of the other
genres to base a magazine off them specifically. The
bands that I would include in my magazine to fit my
genre are bands such as, Fall Out Boy, AC/DC, Blink-
182, Bring Me The Horizon, Panic! At The Disco, Bon
Jovi, Slash, All Time Low etc.
What Will It Contain
My magazine will contain information about both old and
new rock bands. There will be information on topics such as
tour schedules, new album releases, album/song/live artist
reviews, upcoming work from different artists because they
all relate to my target audience. Through my surveys and
interviews I have carried out I found that my target audience
enjoy free items from their magazines. The most popular
items were posters and CDs, so I am also going to include a
poster section inside my magazine but offer a free CD with
every few issues, also putting in some discount codes for
programmes such as iTunes or Spotify, so that it will appeal
to my target audience.
Colours and Style
The most popular colours were red, black and white. I don’t want to do a
monotone magazine because it doesn’t represent my genre, so I am going
to make Red the main colour however using other colours such as blue and
yellow. There will be a lot of black and white still in the magazine as
accents to text and pictures however they won’t be the main colours
running through my magazine.
The style of my magazine will be very informal and relaxed, because my
target audience is a younger age (13-20) I don’t want my magazine to be
too serious because if it is too serious then it won’t appeal to my target
audience. By having a more friendly atmosphere in my magazine it will
appeal to a much younger audience because it won’t feel too mature but
also won’t be completely immature. It will have a sophisticated playful look
to it and also have a friendly feel to make it appeal to both younger and
older parts of my target audience.
My magazine will look similar to magazines already popular with the same
age range as much target audience and genre, for example Kerrang!
Publication and Price
My magazine will be published monthly,
this is because magazines such as Mojo
and Q were found to be the most popular
in my survey and they are both published
on a monthly basis. Since my target
audience were answering this survey it
shows which magazines they prefer, which
are monthly published ones, so this also
appeal to my target audience.
Most people said that they would pay
between £2-3 for a magazine, because my
magazine is going to be published
monthly so it my magazine is going to cost
£3 because there will be more in it than a
weekly magazine, whereas if my magazine
was published weekly I would be retailing
for around £2-2.50.
Masthead
For my masthead it is going to be the same very issue, the colours aren’t going to
change and neither is the style of it. I wanted something that looked fun and not too
serious which appeals to my younger audience, however I wanted something that
appears more to an older generation as well.
I thought this font was a little basic for the type of
Magazine I am making, so I’m not going to use this one.
Font: Aharoni
I thought this font could have been a possibility because
the ‘d’ looked similar to a music note, however I chose
not to use this font because it is also very plain and
doesn’t portray the feel of my magazine very well.
This is the final font that I am going to use, I chose this
font because it isn’t as simple at the others but it still
has an informal look. It is also fun and looks inviting, it
is going to appeal to my target audience because of
this so this is why I am choosing this font for my final
masthead.
Font: Bauhaus 93
Font: Magneto
Style Sheet
These will be the main colours
running throughout my magazine,
however there will be other
colours in the issues these will just
be the colours that will reappear
on ever issue.
Cover lines
Font: Magneto
This is my masthead, this will not change colour or style with each issue
of the magazine.
Font: Eras Bold ITC
This is the font I am going to use for my masthead, however this may
change each issue considering the colour scheme of each other and the
feel of each issue.
Font: Impact
I chose this as my cover line font because since both of my header and
Masthead fonts are so bold I wanted a thinner font for my cover lines,
so that there isn’t as much distraction away from the masthead as the
first thing people see. These will change colour accordingly to the
theme of the issue and what is colour suits the background better.
Mission Statement:
My mission statement is to supply my audience with a mixture of
both old and contemporary rock music, giving updates on the
readers favourite bands to keep them in the music loop. I also
want to supply my readers with information about upcoming
festivals, tours, concerts, new albums and new bands as well as
news on their favourite band. I aim to keep the music community
together, allow readers to share their interests with other readers
of Soundnote, cover a wide range of stories so that my readers
have variety in each issue and having something in each issue that
appeals to the different types of readers of Soundnote.
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Flat Plan
Front cover
Back cover
Double
page
spread
Double
page
spread
Posters Posters PostersPosters
Contents
pageAdvert Small
article
Small
article
Advert
Gig
guide
Gig
guide
Advert
Advert:
for
subscripti
on to
magazine
‘Next
Issue’
Festival
line-
up/ticket
info
Festival
line-
up/ticket
info
Band
Review
Album
Review
Upcoming
Albums
Band
Review
Best
Live
Band
Upcoming
tours
Music
Quiz
Music
Quiz
Best
Live
band
Double
Page
poster
Double
Page
poster
AdvertUpcoming
tours
Fan
appreciat
ion
Discount
offers
Discount
offers
Small
article
Small
article
Band
Review
Band
Interview
Band
Interview
Photography Plan: Front cover
Shot: Medium shot
Camera angle: Eye-level shot
Model: Female, 20-30
Location: Interior, plain background
Camera effect: None
Lighting: Soft natural lighting
Costume: Casual clothing, shows that
the magazine isn’t too formal, appeals to
the target audience.
Props: None, the focus should be on the
mode for front cover so I’m not going to
use any props since it could distract from
the model.
Sample Image
Photography plan: Contents Page
Shot: Long shot
Camera angle: Low-level shot
Model: Two small groups of people, male
and female.
Location: Exterior
Camera effect: None
Lighting: Natural lighting, day time and a
night time lighting.
Costume: Casual clothing, shows that the
magazine isn’t too formal, appeals to the
target audience
Props: None
Sample Images
Photography Plan: Double Page Spread
Shot: Medium shot
Camera angle: Eye-level shot
Model: Female, 20-30, same model
as on the front cover.
Location: Exterior but still a plain
background
Camera effect: None
Lighting: Soft natural lighting
Costume: Casual clothing, shows that
the magazine isn’t too formal, it
appeals to the target audience.
Props: None
Sample Image

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Rock Roots: Pitching a Genre-Focused Music Magazine/TITLE