Executional is an experiential marketing agency that plans and implements promotional campaigns across the UK. They provide campaign staffing, product sampling, and in-store promotions. Some of their services include recruiting and training over 4,000 promotional staff, conducting nationwide product sampling roadshows, and driving brand visibility through in-store activations. They have various case studies demonstrating campaigns for clients like Shell, Yakult, Hugo Boss, and more.

1. EXECUTIONAL

2. ABOUT US
EXECUTIONAL is a leading agency in organising, implementing and
managing experiential and promotional campaigns.
Trusted by the UK’s biggest brands since 2007, we pride ourselves
on delivering amazing experiences and activations nationwide.

3. OUR SERVICES
x
Campaign Staffing
Product Sampling Roadshows & Activations
In-store & Retail Promotions
4,000 active promotional staff
across 40 UK staffing hubs
Creating and implementing amazing
product sampling campaigns
nationwide
Drive sales and brand visibility to
influence immediate and future buying
decisions
Create memorable, highly visible brand
experiences – stimulating buzz, brand recall,
social media engagement and driving reach
beyond the activation

4. CAMPAIGN STAFFING
• Over 4,000 engaging promotional staff across 40 staffing hubs for your next campaign or experiential brand activation
• We provide specialist staff for a range of promotions and experiential activity - our selection is based on brand
suitability, specific skill set and any required qualifications
Brand AmbassadorsRetail & In-storeProduct SamplersEvent Managers Distribution Staff
To oversee experiential
activations, roadshows,
tours and events.
Distributing thousands of
leaflets, samples and
giveaways each year.
Driving taste, trial and
sales of your products in
a range of locations.
Proactive sales and
demonstration staff to engage
potential customers.
The face of your
campaign, driving
engagement and visibility.

5. STAFFING PROCESS
We select our staff members based on specific
skill set, brand suitability and relevant
qualifications.
SUITABILITY
We create bespoke briefing packs and
host/organise training events for long-term
campaigns.
TRAINING
Our event managers and head office teams
provide 24/7 campaign support.
MANAGEMENT
Gauge consumer feedback and response using
our bespoke reporting portal.
REVIEW

6. PRODUCT SAMPLING
Over 10 years experience sampling all manner of FMCG products, alcoholic beverages, fragrances, cosmetics and literature.
Identify your audience and
where to activate
Location
Disrupt the consumers
’ordinary’ day
Engagement
Incentivise purchase and
impact future buying habits
Trial
Communicate key messaging
and pique interest
Method
Create a brand experience to
catalyse conversations
Consideration
01
02
03
04
05

7. Reaching consumers at close proximity to point of purchase can create an influx of product sales.
IN-STORE | RETAIL
04
Point of Purchase
Retail Promotions
Disruption
Consideration
Experience
Trial
Drive engagement through a creative
activation and amazing brand
experience
Create Excitement
02 Drive Conversion
03 Encourage repeat purchase and build
loyalty to drive word-of-mouth and social
media recommendations
Identify your audience and where to
activate – at point of purchase, within
stores, retail areas or shopping centres
Location
01

8. ROADSHOWS & ACTIVATIONS
Production
In-house and using our trusted partners
we can create amazing branded items
and promotional vehicles
Planning
Identifying target audiences,
corresponding activity locations,
campaign visualisation and
messaging
Promotional Staffing
A consistent event management team
across all activations working
alongside local brand ambassadors
Logistics & Storage
We can manage all campaign logistics
and storage whether products are
ambient, chilled or frozen with
delivery at any time
Training & Management
Face-to-face training sessions
supplemented with bespoke briefing
packs to maintain consistency across
activations

9. CASE STUDIES

10. Created a cohesive promotional
campaign as part of a multi-agency
process to consistently engage
consumers both face-to-face and
digitally
Planning
Organised two days face-to-face
forecourt and vehicle safety training
with both Shell & AA representatives
Training
Fully managed a nationwide team of
35 staff with activity running 5 days
a week from July-November
Management
Engaging & sales uplifting campaign
that operated within the safety
confines of the forecourt – alongside
helping thousands of Shell employees
to communicate the new fuel
formulation effectively
Result
CASE STUDY: SHELL PROJECT CHAMPIONS

11. Recruitment of a consistent event
manager across 7 years of activity
alongside a Food Hygiene Level 2
sampling team
Planning
Full 24/7 management of staff along
with ground-level event managers.
Reserve trained staff allocation for
all events
Management
Bespoke reporting of staff and
public feedback, sampling metrics
and event photography for content
creation
Feedback
An engaging sampling team to
communicate the brand and their
core values, sampling thousands of
Yakult bottles each year nationwide
Result
CASE STUDY: YAKULT

12. CASE STUDY: RAF BENEVOLENT FUND
Face-to-face training with the RAF
Benevolent Fund, supplemented by
EXECUTIONAL briefing packs
Planning
Full 24/7 management and on site
event manager handling regular
cash deposits
Management
Bespoke reporting of staff and
public feedback with event
photography for content creation
Feedback
A consistent, passionate event team
across the month–long activity,
raising thousands of pounds for the
fund successfully
Result

13. Designed and produced promotional
stands and point of sale information
alongside all campaign staffing
Planning
Full 24/7 management with a
reserve allocation of staff with
bespoke briefing packs created
collaboratively with Hugo Boss
Management
Bespoke reporting of staff and
public feedback, sampling metrics
and event photography for content
creation
Feedback
Full service experiential sampling
campaign taking place in shopping
centres nationwide - driving product
sales and knowledge in a selection of
key locations
Result
CASE STUDY: HUGO BOSS

14. Supplied all consumables, sampling
equipment and promotional items
along with providing full on site set up,
storage and logistics
Planning
Full 24/7 management of staff aside
booking and management of
promotional space within centres
nationwide
Management
Bespoke reporting of staff & public
feedback with event photography
for content creation
Feedback
Full service experiential campaign
reaching thousands of consumers
driving hundreds of sales nationwide
- resulting in many retailers selling
out of Breville Blend Active products
consistently throughout the duration
Result
CASE STUDY: BREVILLE BLEND ACTIVE

15. Classroom and practical face-to-face
training supplemented with briefing
packs. Alongside all point of sale to
add a retail element to the stand
Planning
Full 24/7 management and on site
event managers, alongside
coordinating all events, promotional
space, chilled and ambient logistics
Management
Provided a detailed web-based
reporting platform with sample and
sales information, alongside
collated staff and site feedback
Feedback
Provided a full service sampling
campaign including all staffing,
professional chefs and all sampling
equipment at indoor and outdoor
events
Result
CASE STUDY: DEBBIE & ANDREWS

16. Created a unique on-site driving
simulator and training experience,
coupled with sales coaching and an
active selling campaign across the
sales network
Planning
Full 24/7 management and all staff
members safety trained by the AA
face to face, along with completing
online Forecourt Service Training
Management
Provided a detailed web-based
reporting platform with collated
staff and site feedback
Feedback
Reached petrol stations nationwide
through a unique experiential pit
crew experience to improve product
awareness and sales uplift for both
Shell staff members and consumers
Result
CASE STUDY: SHELL V-POWER NITRO +

17. Recruitment of two large sampling
teams in London and Manchester to
activate simultaneously
Planning
Full 24/7 management of staff along
with ground-level event managers
to control stock output and logistics
Management
Bespoke reporting of staff and
public feedback with event
photography for content creation
Feedback
Thousands of Müller products
distributed across the Olympic Games
supporting Team GB and driving
product engagement
Result
CASE STUDY: MÜLLER

18. Remote training of 4 sampling teams
working simultaneously across a
nationwide tour
Planning
Full 24/7 management of teams
along with ground-level event
managers freshly bake products
and control stock
Management
Bespoke reporting portal for staff
metrics, feedback and public
response with activity photography
for content creation
Feedback
Live sampling of new Deli2Go pastry
product range, freshly baked and
sampled alongside key campaign
communication
Result
CASE STUDY: SHELL FSC DELI2GO

19. Nationwide staffing team with fully
trained and briefed staff reaching
thousands of store across the UK
Planning
Full 24/7 management with a
reserve allocation of staff, with
store briefing calls and touch points
during live days for feedback
Management
Bespoke reporting of staff and
public feedback weekly and month,
with event photography for content
creation
Feedback
Thousands of activations across 3
years of activity reaching every store
nationwide – with management of
over 250+ same day activations
Result
CASE STUDY: SPECSAVERS

20. Recruitment of a team to deliver
engaging activations at a range of
locations along with production of
branded clothing
Planning
Full 24/7 management of staff and
event management team controlling
set up and logistics
Management
Bespoke reporting of staff and
public feedback, event photography
for content creation
Feedback
Brand activations to engage
consumers around a challenging
subject enjoyably and with humour, in
a unique experiential setting
Result
CASE STUDY: UNITED UTILITIES

21. Mapping and planning to match
employee work schedule with visits
from leading sales representatives in
each region
Planning
Full 24/7 management of regional
butler team along with campaign
aspects such as storage, fulfilment
logistics, vehicles and costume
Management
Bespoke reporting of staff and
public feedback with event
photography for content creation
Feedback
Created magical, surprise Celebrity
Moments for hundreds of employees
at their homes and workplaces to
reward amazing employees and
invigorate productivity
Result
CASE STUDY: CELEBRITY CRUISES

22. Booking of all promotional space
nationwide and out of hours rigging &
installation staff to create the
experiential space at each location
Planning
Full 24/7 management of staff, and
alongside out of hours rigging &
installation staff to create the
experiential space at each location
Management
Bespoke reporting of staff & public
feedback with event photography
for content creation
Feedback
Full service experiential campaign
reaching thousands of consumers
across its duration with full DBS
checked staff
Result
CASE STUDY: LEGO

23. Acquisition of activity permissions for
9 major cities, alongside utilizing a
logistics network with stock support
vehicles delivering in to each location
Planning
Full 24/7 management of staff, and
alongside event management on the
ground - with fulfilment of storage
vehicles and stock control
Management
Bespoke reporting of staff & public
feedback with event photography
for content creation
Feedback
High street and office sampling
campaign reaching thousands of
consumers with a fully controlled and
managed by EXECUTIONAL
Result
CASE STUDY: GREEN GIANT

24. Face-to-face training day and creation
of all branding, along with a trial
activation approved by the Budgens
network of retailers
Planning
Full 24/7 management of staff and
trained staff allocation for all
events. Logistics and storage of
branding and sampling equipment
Management
Bespoke reporting of staff and
public feedback, sampling metrics
and event photography for content
creation
Feedback
Engagement across the nationwide
sales network, leading to a lasting
working relationship with multiple
brand activations
Result
CASE STUDY: BUDGENS

25. Acquisition of activity permissions for
7 major train stations with same day
installation of branded flooring and
event set up
Planning
Full 24/7 management of staff,
alongside storage and logistics of all
promotional materials and
equipment
Management
Bespoke reporting of staff & public
feedback with event photography
for content creation
Feedback
Thousands of special edition Metro
Game of Thrones newspapers
distributed to commuters engaged by
the creative experiential activation
Result
CASE STUDY: METRO