1. A nthony P. Ostrom
tonyostrom@yahoo.com • 317.385.1539 • Zionsville, Indiana
Consumer electronics leader known for aligning technologies, brand direction and consumer needs to create
successful business and product portfolios that increase profitability, consumer engagement and market share.
Strong management, cross-­‐departmental creative, leadership, presentation and problem solving skills with over
22 years of experience.
• Product Development • Innovation • Product & Brand Marketing
• Strategic Planning • Use Case Definition • Problem Solving
• Roadmap Development • Targeted Messaging • Team Leadership
• Competitive Positioning • Merchandising • Creativity
• Business Case Creation • Out-­‐of-­‐Box Experience • Presentation Creation & Delivery
PROFESSIONAL EXPERIENCE
Vice President of Product Development -­‐ Klipsch Group, Inc., February 2014 – May 2016
Directed cross-­‐functional team of product development, program management, engineering resources and
marketing personnel in the Powered Systems division. Aligned technology research and development, market
intelligence and data with consumer feedback, trend analysis and brand direction to create product roadmaps
that enabled all Klipsch Group brands to meet distribution and growth goals. Led cross-­‐discipline teams
including design, engineering and marketing to develop full P&L and bring products to market on schedule, on
budget and with comprehensive go-­‐to-­‐market and distribution plans. Developed cohesive strategies to promote
evolution and growth within the evolving home and personal audio spaces.
• Productized WiSA wireless technology into the Reference Premiere product family to create one of the
first high-­‐performance, high-­‐definition, wireless, multi-­‐channel home theater systems on the market.
• Defined and developed a multi-­‐sku line of high-­‐definition, wireless, multi-­‐room products across several
product categories including sound bars, satellite speakers and amplifiers integrating content access
and control.
• Managed the creation of the first Klipsch powered monitor with digital, analog, Bluetooth wireless and
phono pre-­‐amp inputs.
• Reimagined the Klipsch sound bar assortment from two models to five models covering an expanded
range of target consumer profiles, features, technologies and retail pricing.
• Reimagined and developed the Klipsch portable Bluetooth product strategy and brought the Groove
system to market.
Director of Product Development -­‐ Marley, Inc., January 2011 – February 2014
Led development and redirection of start-­‐up consumer electronics brand. Developed and administered proper
processes to effect trajectory correction and defined product development and assortment strategies.
Managed all facets of the development process including research, planning, strategy, product definition,
specification, evaluation, P&L development, manufacturing, launch and life-­‐cycle. Coordinated global
development teams including marketing, design, engineering and manufacturing to ensure proper product
definition, specification and collateral. Led efforts to ensure product and marketing materials are aligned with
the brand principles of high-­‐performance, sustainability and charity. Conceived and implemented effective in-­‐
store merchandising for all products and retail opportunities. Authored brand, product and sales training
materials used internally as well as in domestic and international sales initiatives.
• Analyzed and redefined initial product strategy spearheading global redirection of the brand.
• Authored “Checkpoint” new product development process tailored to the specific needs of the brand
and designed for simple integration with the required components of the existing corporate
infrastructure.
• Managed international launch of a thirteen model (fifty-­‐two sku) headphone line in the first year.

2. • Directed design and product development resources in California and engineering and product
management resources in China including a 17% time commitment in Asia.
• Reduced industrial design budget by 50% in year two and by an additional 50% in year three while
expanding the product assortment in both years.
• Conceived and directed designs for global packaging and in-­‐store merchandising for all CE product
categories.
Senior Product Manager -­‐ PowerMat Wireless Charging, Inc., April 2009 – January 2011
Led cross-­‐functional and international teams including engineering, marketing and creative departments in the
development of a groundbreaking line of wireless charging products for a start-­‐up brand focusing on solutions
for the categories of smart phones, music players and handheld games.
• Authored product roadmap to align with an evolving technology roadmap to plan and ensure proper,
feasible and appropriate future product assortment within the changing personal device category.
• Delivered technology and sales presentations that resulted in launch partnerships with major retailers
in the U.S. and Canada.
• Coordinated designs of packaging and in-­‐store merchandising including end-­‐cap, in-­‐line, freestanding
and countertop displays and plan-­‐o-­‐grams with major retailers in the U.S. and Canada.
Director of Product Planning and Marketing -­‐ Klipsch Group, Inc., June 2005 – April 2009
Product Manager -­‐ Klipsch Group, Inc., June 2004 – June 2005
Created multi-­‐year product roadmaps and led multiple development and marketing teams to deliver new
products and product families in several categories including headphones, iPod systems, home theater
electronics, multimedia, passive loudspeakers and powered subwoofers.
• Developed and established a new product line compatible with iPods and iPhones which created a new
cross-­‐category family of products including multimedia and wireless multi-­‐room solutions adding a
significant new revenue stream for the company.
• Directed product development and marketing efforts for new headphone division simultaneously
streamlining product assortment and expanding target consumer base.
• Initiated redesign of a long-­‐standing multi-­‐channel speaker system, resulting in a sales increase of over
70% in the first year of production and over 180% over a two year period.
• Led cross-­‐functional team that delivered the next generation of top-­‐selling Klipsch subwoofers leading
to an increase in sales of over 50% in the first year of production and over 90% over a two year period.
• Delivered two new lines of passive loudspeakers for mass and specialty retail sales expanding target
consumer base and decreasing sku count.
Assistant Director of Marketing -­‐ JL Audio, Inc., November 2002 – June 2004
Area Technical Director -­‐ JL Audio, Inc., January 1999 – November 2002
Technical Specialist / National Trainer -­‐ JL Audio, Inc., November 1997 – January 1999
Conceptualized and implemented marketing strategies for multiple existing and new product lines, approved
advertisements and on-­‐line multi-­‐media content and co-­‐produced promotional and business development
videos. Produced technical and sales training seminars. Designed, evaluated and tuned high-­‐end audio systems.
• Conceived and managed on-­‐line user-­‐centric interactive tutorials and custom installation gallery.
• Produced and directed promotional videos used for trainings, brand presentations and sales initiatives.
EDUCATION & ACCOMPLISHMENTS
Bachelor of Arts -­‐ Music Engineering Technology with applied minor in Physics (1996)
Ball State University (Admission with Distinction)
Member of American MENSA (since 1998)
Outstanding Presentation Award & Human Relations Award (1999)
Dale Carnegie