1. Mr Lotfi YAHI
18, Bouchaoui Amar Ouled fayet
16000 Algiers
Phone : +213 661 696 143
Email : lotfi.yahi@yahoo.fr
• 09/1995 - 06/2003 Doctorate degrees in Veterinary Medicine.
• 09 /1994- 09/1995 Baccalauréat Natural Science Algiers.
 05/2016 at to date: Respiratory Brand Manager at Sandoz « Novartis Group ».
 01/2016 -04/2016: Cardiology Brand Manager at Pharmalliance. (BU Head
interim)
 10/2013 – 12/2015 Respiratoiry- Neuroscience Brand Manager at Novartis
Pharma.
Mission:
• Proactive development of marketing and promotional mix to meet brand objectives and
customer needs.
• Monitor business performance and external environment via appropriate tools to deliver
corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for brand
• Accurate management of budgets for brand.
• Creates and delivers operational plans appropriate to life cycle of brand to optimize return for
Compagny.
• Delivery of sales targets
• Full accountability for brand and delivery of all programs related to it.
• Understanding and use of marketing principles and C4/MPH process to deliver to customer
needs
• Disease and market understanding to develop customer insights through appropriate
techniques/tools
• Support and Build team to achieve team goals
• Management of external agencies to meet team goals
PROFESIONNAL EXPERIENCE
FORMATIONS

2.  10/2012 – 09/2013 Team Leader Senior (neurology - psychiatrics) at
Novartis Pharma.
Missions : (08 Medical Reps)
• Develop and propose a sectorial annual action plan, its implementation and
keep track.
• Organize the working time between field activities and administrative work.
• Provide the maintenance and updating of Reps files (physicians).
• Realize the number of Reps Coaching requested by Novartis Pharma Algeria.
• Planning and ensure full compliance Filed visit provided by headquarters.
• Contribute to the development of marketing and commercial policy.
• Monitor and the image of the company with department heads, Kols.
• Organize meetings and exchange of information in compliance with local
regulations, represent the laboratory with congresses, symposia, continuing
medical education ...
• Contribute to the development of products by participating in groups
organized by marketing and eventually become the privileged contact for a
project or product over time.
• Contribute to the exchange of expertise and information, transmit knowledge
by delegation, and provide product training missions. Contribute to the
development of tools and apprehension of the trade.
 09/2007 – 09/2012 Médical représentative at Novartis Pharma.
Missions :
• Provide daily visits to predefined targets
• Planning and follow up the sales activities
• Develop and retain the important doctors
• Organize promotional activities (round tables, staffs and EPUs ...)
• Recruit and retain new targets prescribers of Novartis products
• Influence opinion leaders and convince them to take positive decisions for
Novartis and for Algerians patients
• Perform administrative tasks and applications in the time

3. • Ensure the reporting of visits via Siebel
• Analyze monthly reports cover / average visits / visit frequency
• Use work tools, equipment and samples using established strategies
• Follow internal procedures Novartis
• Novartis adopt the values & Behaviors
• Increase the market share of specialty products (neurologists, psychiatrists,
neurosurgeons, pediatricians).
• Carry out information and communication activities with health Kols to
contribute to the development of the marketing policy.
• Implementation of the challenges and monitor and the image of the company
among customers.
• Organize monthly working meetings to evaluate the work of the entire team
and set stains.
 08/2004 - 09/2007 Medical representative at EL KENDI
Missions :
• Promote the products (Generics) in the anti-inflammatory, antibiotic range
(city hospitals of Algiers).
 01/2004 – 08/2004 Al AREZA Commercial Representative para
pharmaceutical.
 Sandoz Leadership Training
 M1 Programme : “leading at the front line” February 2014
Objectives:
• Drive innovation, growth and productivity.
OTHER FORMATIONS

4. • Lead through the Novartis Leadership Framework.
• Optimize Leadership impact by acquiring grater personal awareness.
• Attract, engage, develop and retain top-performing associates.
• Coach for performance excellence.
• Initiate, lead and manage change.
• Inspire team/groups to their full potential.
• Ensure quality, integrity and compliance to global standards.
• Influence across boundaries.
• Share best practices
 Novartis FLM Training Program july 2013
Objectifs:
• Understanding FLM roles.
• Translated role in activities.
• Translate activities in tasks.
• Prioritize and planifed.
 Performance frontiers “PF6”
Objectifs:
• Public speaking.
• Events animation.
• Communication skills.
 Coaching for success
Objectifs:
• sales teams module management

5.  Brand Building the Novartis Way “BBNW”
Objectifs:
• Understanding, prioritizing and addressing multi - stakeholder needs.
• Helping drive better strategic analysis and decision-making
• Helping drive superior multi-stakeholder activity plans based on a solid multi-
stakeholder strategy
• Helping drive effective cross-functional strategic choices based on better
scenario and opportunity assessment.
 Languages:
• Excellent Arabic.
• Excellent French.
• Middle English.
 Information Technology:
• Word Excel Outlook PowerPoint.
 Other:
• President university sporting association (National Veterinary School).
• Captain university football team (National Veterinary School).
 Interests:
• Music, sports, humanitarian and volunteers (sick / needy children children)
travel (Mediterranean, Europe, large desert).
 My strengths:
• Professionalism, dynamism, perfectionism, sense of creation, good
interpersonal skills, team-work.
OTHER SKILLS

6.  Brand Building the Novartis Way “BBNW”
Objectifs:
• Understanding, prioritizing and addressing multi - stakeholder needs.
• Helping drive better strategic analysis and decision-making
• Helping drive superior multi-stakeholder activity plans based on a solid multi-
stakeholder strategy
• Helping drive effective cross-functional strategic choices based on better
scenario and opportunity assessment.
 Languages:
• Excellent Arabic.
• Excellent French.
• Middle English.
 Information Technology:
• Word Excel Outlook PowerPoint.
 Other:
• President university sporting association (National Veterinary School).
• Captain university football team (National Veterinary School).
 Interests:
• Music, sports, humanitarian and volunteers (sick / needy children children)
travel (Mediterranean, Europe, large desert).
 My strengths:
• Professionalism, dynamism, perfectionism, sense of creation, good
interpersonal skills, team-work.
OTHER SKILLS