Emily Morris received marks of 17/20 for planning, 49/60 for the main construction task, and 17/20 for evaluation on her AS coursework. Her evaluation included a prezi using genre conventions and linking to real products, a powtoon linking social groups to audiences but lacking theorists, and basic information about an animaker distributor choice. Questions 4 and 5 discussed a video and blog but lacked reflective comments. A powerpoint showed understanding of production tools and learning. A video commentary provided great detail on two films. Overall the work showed good understanding, analysis, and technology use but needed proofreading. Emily received a total mark of 83/100 and a grade of A.

1. AS Coursework Overall Marks
Name: MORRIS Emily
Planning – Comments and mark out of 17/20
For full comments please see the pre-production marks sheet
Construction – Main Task – comments and mark out of 49/60
For full comments please see the production marks sheet
Evaluation – Comments and mark out of 17/20
Question 1:
Prezi – excellent detail on how conventions used in production with very good
understanding shown of how mise-en-scene used to set up narrative and conform
to genre codes. There is good evidence of linking product to real products to
highlight argument.
Question 2:
PowToon – good detail on how representation and mise-en-scene used to link
social group to audience.
Use of theorists would have enhanced answer.
Question 3:
Animaker – some detail on distributor and why they were chosen. Basic info given.
Question 4 & 5:
Video and Blog – good interview with potential target audience written feedback
but no reflective comments of this feedback. Plus you have not really answered
the questions. Who is audience and how did you attract them?
Question 6:
PowerPoint/SlideShare –good detail on technologies used in parts of production.
Post shows understanding of how effective each tool was in production, with some
detail on what was learnt.
Question 7:
Video – fantastic piece of work with great use of footage from both films.
Commentary is good with lots of great detail.
Great detail on questions showing good understanding of task, audience and
genre.
Great use of analytical detail, images and research in answering questions.
Read your work, as there are lapses in spelling, punctuation and capital letters!
Good use of technologies.
Total 83/100 Grade: A