This is a presentation on our audience feedback and a general analysis of focus group questionnaires. These were fundamental to my groups deciding on our end print product. Enjoy!

1. Print Products
Audience Feedback and Analysis

2. Having drafted 5 varying copies of our magazine
poster print product and having received some
feedback on this, my group and I sought to find
more feedback in order to finalize our end print
product for our magazine cover.

3. To achieve this, I drafted
some in-depth surveys
for a new focus group
(one that had not yet
seen any of our work) as
to gain a fresh insight on
our work. On the whole
the feedback was very
positive and did not
differ too greatly from
what we had received
prior in terms of
audience feedback.

4. We selected 30 participants and showed them
the following images. We then asked them to
complete a questionnaire individually.
Participants were shown the following images in
the following order…

10. The following is an example
questionnaire (scanned
image) from an anonymous
participant. We asked each
participant which of the
posters they liked most and
least, and why. We asked
whether the music video
and the digipak looked
professional and if all the
products were synergetic.
We also asked how this
could be improved upon
and how for future
reference. We would apply
this knowledge to any
future projects and make
any necessary changes to
our final print product.

14. From our questionnaires we
concluded that there was
very little that we could do
to improve our work, given
the time frame. However,
the general consensus was
that Option 1 was the most
professional and
aesthetically pleasing.
Hence, this is the one we
have selected to be our final
print product. Likewise, 3
and 5 were evenly voted as
the least favourite with
options 2 and 4 gaining
mixed reviews.

16. Following the audience feedback I feel that the
print product is very effective and I am very proud
of my work. Looking back on my work I feel that
there is of course always room to improve,
however, given such a short time frame it would be
unrealistic to make time to improve on our print
product. Considering the efforts made for the
photoshoot, the editing process and the audience
reviews, I believe that the end product is
professional and one that I can be proud of.