survey analysis

1. Survey Analysis
Ella Duncan

2. This question allows me to see which social networking sites are poplar with my target
audience. Therefore this means I can use different social media sites to connect with the
target audience on the sites that are most popular, which are evidently Twitter and
Facebook. Therefore I am made aware of the different social networking sites that I could
advertise my movie on that would attract the widest range of people from my target
audience.

3. This question helped me with the decisions for my film trailer and the casting decisions
that I have to make before the filming process. From the results I am able to see that
just over 50% decided that they would want the male protagonist to be in the age
range of 19-21. This means that in order to listen to my target audiences opinions, I will
make sure that when casting my actors for my trailer and in specific the protagonist, I
will cast a 19-21 year old boy.

4. This question allows me to cut down
my four options of possible fonts
that I could use for the movie title
which would be on the poster,
magazine cover and in the trailer.
From my results I am able to see that
font B got 0, meaning I will not being
using this font for the title of the
trailer, however C and D were the
higest scoring with about 37% each.
Font A was voted for by 25% of the
target audience. However I will now
be able to choose between the two
top scoring fonts C and D when
choosing my font. This has allowed
me to find out what my target
audience find enticing and clear for a
title, meaning that they are more
likely to spot the font out if on a
billboard or on public transport.

5. This question helps me when choosing which genre of magazine I would put my film
magazine cover on. The results show me that about 75% of the target audience answered
that the magazine they were most likely to read would be celebrity. Fashion magazines was
the only other magazine genre that was considered by the target audience with a total of
25% of the votes. Therefore when I make my final magazine cover I will choose to place it on
a celebrity genre magazine which should consequently result in more of target audience
being made aware of the film as they read celebrity magazines.

6. This question allows me to focus on the mise-en-scene of my thriller film trailer and the
climactic point in which me and my group can decide for the trailer. Car chase and shoot
outs scored an equal number of votes with 25% of the target audience answering, the
lowest score was 12% with cliffhangers. However the highest scoring answer with 38% was
plot twists which means I am more likely to make plot twists the climactic point of the
trailer.

7. This question allows me to decide the main location where the trailer for the thriller movie
could be filmed. The results show that the countryside and house did not score any votes
however the next highest answer was “Various different locations” which scored 13%/
However the second highest was woods with 25% and the highest scoring and the most
popular location that my target audience answered was “city” with 62% . Therefore when
choosing the main location for my filming to take place in, I will put across the idea of the
city location to the other members in my group in order to reach out as much as possible
to my target audience which is the main aim of my advertising products.