Evalution Question Three

1. QUESTION 3

2. Having a clear idea of your own target audience is
a pivotal component to securing an audience for
the final product. When creating any media
product, it’s important to know the audience and
the profiles of who will be viewing and consuming
the product. So before I really began a firm idea
of what type of film I wanted to create, I
disturbed out a questionnaire on Google forms. I
sent this questionnaire out on my various social
media sites in order to reach as many people as
possible. I received over 50 responses.

3. Audience feedback is crucial as it’s a way to find out what the audience
likes, what they dislikes, what they would like to see, etc. This creates a
certain type of interactivity between the creator and the consumer and
refers to the use of an audience response system. This interactivity is an
excellent way of increasing the attentiveness of audiences during the
media product’s release and will be a good way of gathering data from
the media product.

4. These questions includes those that
would allow for me to create my
demographic profile so to create a
target audience. Because I disturbed
my questionnaire on social media
websites, it may be slightly biased as
mostly young people use these
platforms and therefore may be the
only audience that could have gave
responses. With this in mind, after a
week or so I collected my
questionnaire results and from these
results I was able to create an image
from my desired target audience. I
decided that my target audience
would be from the ages of sixteen to
twenty five, male and female and
within the C2 category.

5. Also from my questionnaire I was able to see which title from audience liked
the best. The choices were: ‘D3AD FIV3’, ‘Detention’, ‘In The Dark’, ‘The
Shadow Room’ and finally ‘When In Darkness’. The overall vote for When In
Darkness was 34% (17 votes). In this case, audience feedback was crucial to
my overall product, since it would decide the name of my film and also
allowing such a big decision to be in the audiences hands, gives much more
audience identity to the film. From using a questionnaire, I have learnt of
the important of audience feedback and how firstly knowing your audience is
important. Knowing what scares them or what keeps them on the edge of
their seats also has its advantages, as it will provoke an audience reactions
and is what keeps films successful.

6. Overall, I believe that my audience feedback has really shaped
my media product into what it is. From my audience feedback, I
was able to choose a title that my audiences could identify with,
my characters were all of similar ages to my audience and
additionally I kept a balance on the gender in regards to
numbers, three males and three females, which corresponds to
my target audience who were also 50/50. My audience feedback
was crucial to my overall product and I learnt the importance of
knowing what your audience likes and dislikes and incorporating
these aspects into my media product.